Advocay Plan Presentation

Advocacy Plan Steps

Introduction

Context of the Issue

Advocacy Target and

Stakeholder Analysis

Your Ask

Goals and Objectives

Key Messages and Talking

Points

Strategies and Tactics

Timeline and Budget

Evaluation Plan

Conclusion

Smart Advocacy Cycle Template

1. Introduction

2. Context of the Issue Explain the issue you are advocating for and its impact on the community.

Provide an overview of the advocacy plan and the importance of advocating for the issue.

Smart Advocacy Cycle Template

3. Advocacy Target and Stakeholder Analysis

4. Your Ask Specify the specific action you are asking your target audience to take.

Identify the target audience and stakeholders involved in the issue and analyse their interests and perspectives.

Smart Advocacy Cycle Template

5. Goals and Objectives

6. Key Messages and Talking Points Identify the main messages and talking points to be used when speaking to people both formally and informally at meetings, in the street and in presentations.

State the overall goals and objectives of the advocacy activities and how they will be achieved.

Smart Advocacy Cycle Template

7. Strategies and Tactics

8. Timeline and Budget Provide a timeline for the campaign and estimate the budget required broken down into each activity.

Describe the specific strategies and tactics to be used in the campaign. How will you promote your ask in the community and connect with decision-makers?

Smart Advocacy Cycle Template

9. Evaluation Plan

10. Conclusion Summarise the key points of the advocacy plan and encourage people to take action.

Outline how the campaign will be evaluated and measured for success including each of the criteria.

Don’t forget your reference list.

1. Introduction:
2. Context of the Issue:
3. Advocacy target and stakeholder analysis:
4. Your ask:
5. Goals and objective:
6. Key messages and talking points:
7. Strategies and tactics:
8. Timeline and budget:
9. Evaluation plan:
10. Conclusion: