The Influence of Social Media on Consumer Empowerment

Category

Needs Improvement

Developing

Good

Purpose

4

Does not describe purpose of the virtual health community

6

Somewhat describes the purpose of 1 virtual health community, providing only one specific detail that addresses the disease condition

10

Clearly describes 2 virtual health community purpose, providing two specific details that address the specific disease condition

12

Clearly and fully describes 3 virtual health communities, their purpose, providing at least three specific details that address the specific disease condition

Dimensions of experience

8

Describes only one dimension or incompletely addressed; no examples provided

10

Describes the website using two dimensions; some dimensions not completely addressed; limited examples provide

12

Clearly evaluates the website using at least three dimensions of experience; some examples noted; some gaps noted

16

Clearly and thoroughly evaluates the website, using all four dimensions of experience; provides examples to illustrate

Recommendation for patient

4

Offers opinion but no support for it.

6

Makes a recommendation but provides only one key point ; or rationales are limited in description

10

Provides a strong recommendation supported by at least two key points based in the literature

12

Provides a coherent recommendation supported by at least three key points based in the literature

Organization

4

Writing lacks logical organization. It shows some coherence but ideas lack unity. Serious errors.

6

Writing is coherent and logically organized. Some points are misplaced and stray from the topic. Transitions evident but not used throughout essay.

10

Writing is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present.

12

Writing shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic.

Level of Content

4

Shows some thinking and reasoning but most ideas are underdeveloped and unoriginal.

6

Content indicates thinking and reasoning applied with original thought on a few ideas.

10

Content indicates original thinking and develops ideas with sufficient and firm evidence.

12

Content indicates synthesis of ideas, in-depth analysis and evidences original thought and support for the topic.

Development

4

Main points lack detailed development. Ideas are vague with little evidence of critical thinking.

6

Main points are present with limited detail and development. Some critical thinking is present.

10

Main points well developed with quality supporting details and quantity. Critical thinking is weaved into points.

12

Main points well developed with high quality and quantity support. Reveals high degree of critical thinking.

Grammar & Mechanics

4

Spelling, punctuation, and grammatical errors create distraction, making reading difficult; fragments, comma splices, run-ons evident. Errors are frequent.

6

Most spelling, punctuation, and grammar correct allowing reader to progress though essay. Some errors remain.

10

Essay has few spelling, punctuation, and grammatical errors and distractions. Very few fragments or run-on sentences.

12

Essay is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons.

Format

4

Fails to follow format and assignment requirements; incorrect margins, spacing and indentation; neatness of essay needs attention.

6

Meets format and assignment requirements; generally correct margins, spacing, and indentations; essay is neat but may have some assembly errors.

10

Meets format and assignment requirements; margins, spacing, and indentations are correct; essay is neat and correctly assembled.

12

Meets all formal and assignment requirements and evidences attention to detail; all margins, spacing and indentations are correct; essay is neat and correctly assembled with professional look.