Sustainable Management
Helo123
4.pptxWeek 3: Environmental Economics in Review
Capitalism: a Brief Introduction
In class, I proposed four modifications to capitalism that, if embraced, could help pave the way to a more sustainable future:
Let Consumers make informed decisions
Value nature’s “free” services
Reconsider socially-efficient solutions
Adopt a more comprehensive measure of development
Your Turn!
Select a product or service. Consider the entire value chain while comparing and contrasting the market cost and true cost.
Schedule & Learning Objectives
Integrating sustainability
Introduction to Assignment #2 & country selection
Course project introductions – check in!
We have clearly defined the business case for sustainability… shall we re-fresh our memories!?
Why business should integrate sustainability into strategy is clear; so, let’s turn our focus to the next big question: how
Various approaches have been put forward, including the Roadmap for Integrated Sustainability, which was created by the United Nations Global Compact
Integrating Sustainability
An Introduction
2020 Roadmap for Sustainability
Companies typically move through the stages upwards – although they may have projects or functions spread across phases
Let’s consider some examples
For more information, check out Bob Willards's description of the 5 stage sustainability journey
Integrating Sustainability
Sustainability Stages Model
Strategy
Deliberate choices/goals that position the business for sustainable competitive advantage
Operations
Processes or management systems in place to achieve goals
Culture
“Culture eats strategy for breakfast” – Peter Drucker
Integrating Sustainability
Three Lenses
According to the Ivey School of Business, strategy is “how an organization creates and captures value in a specific product market.” (2018)
There is no single path to adopt an integrated sustainable business strategy but there are specific steps and considerations that can make it more likely to succeed
Let’s consider an example!
Integrating Sustainability
Strategy
Establish credibility
Understand your business environment
SWOT analysis, stakeholder mapping & risk assessment
Internal engagement
Change management
Spread the word
Integrating Sustainability
Strategy: Critical Steps for Integrated Sustainability
Let’s consider sustainability champion: Interface
Summary & Next Steps
What is a corporate strategy and how best to integrate sustainability
Next class - Energy
Look at key topic #1: energy and sustainable operations
Complete the assigned reading via E-Conestoga
Complete and submit assignment #2
Review instructions for the Case Study
