BUS4950
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Page 1 Front Page Page 2 Stocks & Bonds Page 3 Financial Summary Page 4 Production Analysis
Page 5 Traditional Segment Analysis Page 6 Low End Segment Analysis Page 7 High End Segment Analysis Page 8 Performance Segment Analysis Page 9 Size Segment Analysis
Page 10 Market Share Page 11 Perceptual Map Page 12 HR/TQM Report
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Round: 4 Dec. 31, 2024
Chen m
C116647_042
Andrews Manling Chen
Baldwin
Chester
Digby
Erie
Ferris
Selected Financial Statistics Andrews Baldwin Chester Digby Erie Ferris ROS -16.0% 5.2% 7.5% 6.7% 5.0% 5.9% Asset Turnover 0.64 1.09 1.01 1.13 0.86 1.20 ROA -10.1% 5.7% 7.6% 7.6% 4.3% 7.0% Leverage (Assets/Equity) 2.9 2.1 2.1 2.1 2.1 2.0 ROE -29.4% 12.1% 15.7% 15.6% 9.0% 14.0% Emergency Loan $15,505,273 $0 $0 $0 $0 $0 Sales $63,796,285 $190,006,170 $176,928,942 $213,364,729 $147,912,638 $196,521,262 EBIT ($6,973,832) $25,793,457 $31,027,057 $33,326,192 $21,959,720 $27,087,558 Profits ($10,190,507) $9,878,255 $13,251,989 $14,317,544 $7,329,463 $11,521,794 Cumulative Profit ($14,275,132) $36,133,559 $35,530,937 $40,501,439 $25,362,835 $37,973,297 SG&A / Sales 18.2% 8.9% 10.7% 10.8% 9.7% 10.4% Contrib. Margin % 22.1% 31.4% 37.1% 34.0% 36.3% 31.2%
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Stocks & Bonds C116647_042 Round: 4
December 31 , 2024
Stock Market Summary
Company Close Change Shares MarketCap ($M) Book Value PerShare EPS Dividend Yield P/E
Andrews $1.00 ($6.13) 2,287,518 $2 $15.15 ($4.45) $0.00 0.0% -0.2 Baldwin $59.19 $5.99 2,243,914 $133 $36.32 $4.40 $0.00 0.0% 13.4 Chester $62.78 $13.06 2,134,506 $134 $39.67 $6.21 $0.00 0.0% 10.1 Digby $67.94 $14.14 2,164,189 $147 $42.38 $6.62 $0.00 0.0% 10.3 Erie $45.89 $4.70 2,387,461 $110 $34.22 $3.07 $0.00 0.0% 14.9 Ferris $58.97 $8.11 2,219,929 $131 $37.20 $5.19 $0.00 0.0% 11.4
Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 14.0S2026 $20,850,000 14.2% 98.86 C 11.3S2031 $10,000,000 13.2% 85.73 C 13.1S2034 $2,000,000 14.3% 91.88 C Baldwin 14.0S2026 $20,850,000 13.9% 100.66 CCC 12.3S2033 $1,245,546 13.2% 93.47 CCC 12.8S2034 $26,954,468 13.4% 95.76 CCC Chester 14.0S2026 $20,850,000 13.9% 101.00 B 12.1S2033 $11,078,553 13.0% 93.43 B 13.0S2034 $15,883,727 13.3% 97.86 B Digby 14.0S2026 $20,850,000 13.9% 101.00 B 11.7S2032 $2,891,032 12.7% 91.95 B 12.2S2033 $6,871,224 13.0% 93.93 B 13.0S2034 $18,502,490 13.3% 97.86 B Erie 14.0S2026 $20,850,000 13.9% 100.83 CCC 11.8S2032 $2,640,750 12.8% 91.98 CCC 12.3S2033 $9,105,020 13.1% 93.95 CCC 13.0S2034 $22,180,769 13.4% 97.34 CCC Ferris 14.0S2026 $20,850,000 13.8% 101.33 B 12.1S2033 $9,340,983 12.8% 94.40 B 13.0S2034 $12,986,272 13.1% 98.92 B
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Financial Summary C116647_042 Round: 4December 31, 2024
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash flows from operating activities Net Income (Loss) ($10,191) $9,878 $13,252 $14,318 $7,329 $11,522 Adjustment for non-cash items: Depreciation $9,347 $11,393 $10,993 $11,193 $11,973 $9,247 Extraordinary gains/losses/writeoffs $0 $0 $0 $0 $0 ($403) Changes in current assets and liabilities: Accounts payable ($65) $1,106 $124 $636 ($1,004) ($130) Inventory ($15,661) $4,556 $3,508 $3,251 $4,675 $5,443 Accounts receivable $577 ($2,504) ($2,200) ($3,143) ($775) ($1,882) Net cash from operations ($15,993) $24,430 $25,678 $26,255 $22,199 $23,796
Cash flows from investing activities Plant improvements (net) $0 ($44,400) ($12,900) ($15,800) ($26,600) ($23,470) Cash flows from financing activities Dividends paid $0 $0 $0 $0 $0 $0 Sales of common stock $0 $10,513 $1,484 $4,168 $10,684 $9,559 Purchase of common stock $0 $0 $0 $0 $0 $0 Cash from long term debt issued $2,000 $26,954 $15,884 $18,502 $22,181 $12,986 Early retirement of long term debt $0 $0 $0 $0 $0 $0 Retirement of current debt ($5,512) ($19,336) ($20,475) ($24,609) ($14,810) ($22,471) Cash from current debt borrowing $4,000 $21,405 $19,711 $23,661 $13,854 $23,499 Cash from emergency loan $15,505 $0 $0 $0 $0 $0
Net cash from financing activities $15,993 $39,537 $16,605 $21,722 $31,908 $23,573 Net change in cash position $0 $19,567 $29,383 $32,177 $27,507 $23,899
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $0 $40,768 $48,553 $50,769 $42,883 $43,549 Accounts Receivable $4,370 $15,617 $14,542 $17,537 $12,157 $16,152 Inventory $31,215 $10,433 $12,812 $17,946 $6,092 $12,585 Total Current Assets $35,585 $66,818 $75,907 $86,251 $61,132 $72,286 Plant and equipment $140,200 $170,900 $164,900 $167,900 $179,600 $138,700 Accumulated Depreciation ($75,320) ($63,913) ($65,980) ($64,700) ($69,193) ($46,560) Total Fixed Assets $64,880 $106,987 $98,920 $103,200 $110,407 $92,140 Total Assets $100,465 $173,805 $174,827 $189,451 $171,539 $164,426
Accounts Payable $2,531 $10,232 $8,736 $11,133 $7,303 $10,545 Current Debt $30,430 $33,014 $33,611 $37,490 $27,754 $28,125 Total Current Liabilities $32,961 $43,246 $42,347 $48,623 $35,057 $38,670 Long Term Debt $32,850 $49,050 $47,812 $49,115 $54,777 $43,177 Total Liabilities $65,811 $92,296 $90,159 $97,737 $89,834 $81,847 Common Stock $31,150 $30,458 $23,933 $25,991 $33,431 $29,582 Retained Earnings $3,505 $51,051 $60,735 $65,723 $48,274 $52,996 Total Equity $34,654 $81,509 $84,668 $91,714 $81,705 $82,578 Total Liabilities & Owners' Equity $100,465 $173,805 $174,827 $189,451 $171,539 $164,426
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $63,796 $190,006 $176,929 $213,365 $147,913 $196,521 Variable Costs (Labor, Material, Carry) $49,669 $130,293 $111,332 $140,854 $94,261 $135,254 Contribution Margin $14,127 $59,713 $65,597 $72,511 $53,652 $61,267 Depreciation $9,347 $11,393 $10,993 $11,193 $11,973 $9,247 SGA (R&D, Promo, Sales, Admin) $11,605 $16,903 $18,958 $23,108 $14,325 $20,459 Other (Fees, Writeoffs, TQM, Bonuses) $150 $5,623 $4,618 $4,884 $5,393 $4,474 EBIT ($6,974) $25,793 $31,027 $33,326 $21,960 $27,088 Interest (Short term, Long term) $8,704 $10,286 $10,223 $10,850 $10,453 $9,000 Taxes ($5,487) $5,428 $7,281 $7,867 $4,027 $6,331 Profit Sharing $0 $202 $270 $292 $150 $235 Net Profit ($10,191) $9,878 $13,252 $14,318 $7,329 $11,522
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Production Analysis C116647_042 Round: 4December 31, 2024
Production Information
Name Primary
Segment Units Sold
Unit Inven
tory Revision Date Age
Dec.31 MTBF Pfmn
Coord Size
Coord Price Material
Cost Labor Cost
Contr. Marg.
2nd Shift &
Over- time
Auto mation
Next Round
Capacity Next
Round Plant Utiliz.
Able Trad 1,025 0 1/15/2024 2.4 16000 8.0 12.0 $25.00 $10.00 $8.11 26% 0% 4.0 2,200 45% Acre Low 629 777 9/1/2024 1.5 12000 3.0 15.0 $19.00 $5.67 $6.95 20% 0% 5.0 1,800 55% Adam High 220 432 7/28/2024 1.4 21000 10.0 8.0 $35.00 $14.02 $9.27 17% 0% 3.0 1,100 45% Aft Pfmn 218 299 5/31/2025 2.4 23500 11.0 14.0 $30.00 $13.03 $9.27 12% 0% 3.0 700 54% Agape Size 399 182 7/21/2024 1.5 18000 6.0 8.0 $30.00 $11.91 $9.27 25% 0% 3.0 700 66% Aque 0 0 7/25/2025 2.0 20000 10.0 9.0 $26.00 $0.00 $0.00 0% 0% 0.0 0 0% Baker Trad 1,242 144 4/4/2023 2.7 16000 6.5 13.6 $28.00 $8.71 $7.65 40% 5% 6.0 1,100 104% Bead Low 2,372 431 5/24/2016 8.6 14000 3.0 17.0 $20.00 $5.27 $5.20 45% 66% 8.0 1,700 164% Bid High 871 132 10/6/2024 1.2 23500 12.8 7.2 $38.00 $16.20 $9.99 31% 0% 4.0 850 99% Bold Trad 1,265 0 5/10/2024 1.6 19000 8.0 12.0 $28.00 $10.89 $11.60 18% 100% 5.0 1,050 198% Buddy Trad 1,402 0 5/1/2024 1.6 18000 8.0 12.0 $28.00 $10.59 $11.60 20% 100% 5.0 1,050 198% Cake Trad 1,229 62 9/13/2024 1.4 14000 7.8 12.2 $26.00 $9.06 $6.21 40% 0% 6.0 1,000 99% Cedar Low 2,583 438 1/29/2021 8.6 12000 3.0 17.0 $19.00 $4.59 $4.43 50% 66% 8.0 1,900 164% Cid High 718 113 11/14/2024 1.1 23000 12.5 7.5 $37.00 $15.52 $9.93 31% 0% 3.0 750 92% Coat Pfmn 1,018 98 9/20/2024 1.4 27000 13.4 13.2 $32.00 $15.26 $8.64 24% 18% 4.5 1,050 116% Cure Size 1,149 122 9/20/2024 1.3 17000 6.8 6.6 $32.00 $12.31 $8.90 33% 28% 4.5 1,000 127% Daze Trad 1,250 105 8/2/2024 1.5 18700 8.2 11.9 $28.50 $10.93 $6.99 36% 5% 5.5 1,000 104% Dell Low 2,119 457 1/12/2026 8.6 14000 3.0 17.0 $21.00 $5.27 $5.12 48% 60% 7.5 1,600 158% Dixie High 819 171 10/23/2024 1.2 25000 12.4 7.6 $38.50 $16.32 $10.22 31% 6% 3.0 800 105% Dot Pfmn 935 80 8/16/2024 1.4 27000 13.8 12.8 $33.50 $15.85 $8.70 25% 0% 4.0 1,050 94% Dune Size 1,275 134 8/16/2024 1.4 19000 7.2 6.4 $33.50 $13.34 $9.81 30% 37% 4.0 1,150 136% Doom Pfmn 827 69 7/18/2024 0.9 27000 13.7 12.9 $33.50 $15.77 $7.43 30% 70% 6.0 650 168% Eat Low 1,127 198 1/15/2024 4.1 13500 5.5 14.5 $20.50 $7.05 $4.36 40% 0% 8.0 1,400 74% Ebb Low 2,941 314 6/18/2026 8.6 12000 3.0 17.0 $18.50 $4.59 $5.35 44% 91% 8.0 1,800 189% Echo Trad 1,446 29 9/13/2024 1.3 15000 7.8 12.2 $26.00 $9.36 $6.92 37% 30% 6.5 1,000 129% Egg Trad 1,262 0 7/20/2024 1.7 16000 7.8 12.2 $26.00 $9.65 $10.81 21% 100% 5.0 1,000 198% Fast Low 659 74 1/24/2024 4.1 12000 5.5 14.5 $21.00 $6.73 $8.68 20% 0% 4.0 500 99% Feat Low 1,940 139 7/27/2025 8.6 13000 3.0 17.0 $21.00 $4.97 $7.47 39% 75% 6.0 1,250 173% Fist High 1,022 88 10/22/2024 1.2 25000 12.5 7.5 $38.00 $16.40 $11.16 28% 36% 3.0 700 134% Foam Pfmn 981 109 8/18/2024 1.4 27000 13.8 12.8 $33.00 $15.85 $8.27 25% 6% 5.0 900 105% Fume Size 1,029 157 9/25/2024 1.3 17000 6.8 6.0 $33.00 $12.86 $9.27 33% 17% 5.0 900 116% Fox High 968 45 10/19/2024 0.9 25000 13.0 7.0 $38.00 $16.81 $8.44 34% 100% 5.5 1,100 198%
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Traditional Market Segment Analysis C116647_042 Round: 4December 31, 2024
Traditional Statistics Total Industry Unit Demand 10,504 Actual Industry Unit Sales 10,504 Segment % of Total Industry 28.4%
Next Year's Segment Growth Rate 9.2%
Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $18.00 - 28.00 23% 3. Ideal Position Pfmn 7.8 Size 12.2 21% 4. Reliability MTBF 14000-19000 9%
Perceptual Map for Traditional Segment
Top Products in Traditional Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Echo 14% 1,445 9/13/2024 7.8 12.2 $26.00 15000 1.33 $1,350 76% $1,056 77% 34 Buddy 13% 1,357 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57 $1,450 87% $1,200 80% 45 Egg 12% 1,262 7/20/2024 YES 7.8 12.2 $26.00 16000 1.70 $1,350 76% $1,056 77% 45 Daze 12% 1,245 8/2/2024 8.2 11.9 $28.50 18700 1.51 $1,225 77% $1,670 51% 32 Baker 12% 1,242 4/4/2023 6.5 13.6 $28.00 16000 2.75 $1,450 89% $1,200 80% 21 Bold 12% 1,240 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59 $1,450 87% $1,200 80% 47 Cake 12% 1,229 9/13/2024 7.8 12.2 $26.00 14000 1.45 $1,150 71% $1,675 50% 30 Able 10% 1,023 1/15/2024 YES 8.0 12.0 $25.00 16000 2.40 $900 58% $900 34% 29 Eat 3% 295 1/15/2024 5.5 14.5 $20.50 13500 4.09 $1,350 79% $1,056 77% 3 Fast 1% 118 1/24/2024 5.5 14.5 $21.00 12000 4.08 $900 57% $710 27% 1 Aft 0% 39 5/31/2025 11.0 14.0 $30.00 23500 2.43 $400 28% $400 34% 2 Acre 0% 8 9/1/2024 3.0 15.0 $19.00 12000 1.47 $900 50% $900 34% 0
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Low End Market Segment Analysis C116647_042 Round: 4December 31, 2024
Low End Statistics Total Industry Unit Demand 13,949 Actual Industry Unit Sales 13,949 Segment % of Total Industry 37.8%
Next Year's Segment Growth Rate 11.7%
Low End Customer Buying Criteria Expectations Importance 1. Price $13.00 - 23.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 3.7 Size 16.3 16% 4. Reliability MTBF 12000-17000 7%
Perceptual Map for Low End Segment
Top Products in Low End Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Ebb 21% 2,941 6/18/2026 3.0 17.0 $18.50 12000 8.60 $1,350 78% $1,056 56% 23 Cedar 19% 2,583 1/29/2021 3.0 17.0 $19.00 12000 8.60 $1,150 70% $1,758 50% 20 Bead 17% 2,372 5/24/2016 3.0 17.0 $20.00 14000 8.60 $1,450 89% $1,200 36% 18 Dell 15% 2,119 1/12/2026 3.0 17.0 $21.00 14000 8.60 $1,225 76% $1,753 50% 16 Feat 14% 1,940 7/27/2025 3.0 17.0 $21.00 13000 8.60 $1,100 70% $1,278 53% 15 Eat 6% 832 1/15/2024 5.5 14.5 $20.50 13500 4.09 $1,350 79% $1,056 56% 9 Acre 4% 621 9/1/2024 3.0 15.0 $19.00 12000 1.47 $900 50% $900 22% 6 Fast 4% 541 1/24/2024 5.5 14.5 $21.00 12000 4.08 $900 57% $710 53% 6
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High End Market Segment Analysis C116647_042 Round: 4December 31, 2024
High End Statistics Total Industry Unit Demand 4,656 Actual Industry Unit Sales 4,656 Segment % of Total Industry 12.6%
Next Year's Segment Growth Rate 16.2%
High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 12.5 Size 7.5 43% 2. Age Ideal Age = 0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $28.00 - 38.00 9%
Perceptual Map for High End Segment
Top Products in High End Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Fist 22% 1,022 10/22/2024 12.5 7.5 $38.00 25000 1.15 $1,300 74% $1,278 67% 51 Fox 21% 968 10/19/2024 13.0 7.0 $38.00 25000 0.87 $1,300 58% $1,278 67% 41 Bid 19% 871 10/6/2024 12.8 7.2 $38.00 23500 1.17 $1,400 85% $1,200 49% 41 Dixie 18% 819 10/23/2024 12.4 7.6 $38.50 25000 1.17 $1,250 77% $1,753 52% 43 Cid 15% 718 11/14/2024 12.5 7.5 $37.00 23000 1.13 $1,100 65% $1,758 50% 38 Adam 5% 220 7/28/2024 10.0 8.0 $35.00 21000 1.38 $500 36% $500 22% 7 Bold 0% 20 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59 $1,450 87% $1,200 49% 0 Buddy 0% 11 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57 $1,450 87% $1,200 49% 0 Daze 0% 4 8/2/2024 8.2 11.9 $28.50 18700 1.51 $1,225 77% $1,670 52% 0 Able 0% 1 1/15/2024 YES 8.0 12.0 $25.00 16000 2.40 $900 58% $900 22% 0
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Performance Market Segment Analysis C116647_042 Round: 4December 31, 2024
Performance Statistics Total Industry Unit Demand 3,945 Actual Industry Unit Sales 3,945 Segment % of Total Industry 10.7%
Next Year's Segment Growth Rate 19.8%
Performance Customer Buying Criteria Expectations Importance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 13.4 Size 13.2 29% 3. Price $23.00 - 33.00 19% 4. Age Ideal Age = 1.0 9%
Perceptual Map for Performance Segment
Top Products in Performance Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Coat 26% 1,018 9/20/2024 13.4 13.2 $32.00 27000 1.42 $1,100 64% $1,591 41% 41 Foam 25% 981 8/18/2024 13.8 12.8 $33.00 27000 1.37 $1,300 74% $1,278 35% 39 Dot 24% 935 8/16/2024 13.8 12.8 $33.50 27000 1.41 $1,200 74% $1,586 42% 37 Doom 21% 827 7/18/2024 13.7 12.9 $33.50 27000 0.92 $1,200 63% $0 42% 33 Aft 5% 179 5/31/2025 11.0 14.0 $30.00 23500 2.43 $400 28% $400 14% 5 Bold 0% 5 5/10/2024 YES 8.0 12.0 $28.00 19000 1.59 $1,450 87% $1,200 18% 0
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Size Market Segment Analysis C116647_042 Round: 4December 31, 2024
Size Statistics Total Industry Unit Demand 3,885 Actual Industry Unit Sales 3,885 Segment % of Total Industry 10.5%
Next Year's Segment Growth Rate 18.3%
Size Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 6.8 Size 6.6 43% 2. Age Ideal Age = 1.5 29% 3. Reliability MTBF 16000-21000 19% 4. Price $23.00 - 33.00 9%
Perceptual Map for Size Segment
Top Products in Size Segment
Name Market Share
Units Sold to Seg
Revision Date Stock Out
Pfmn Coord
Size Coord
List Price MTBF
Age Dec.31
Promo Budget
Cust. Aware- ness
Sales Budget
Cust. Access- ibility
Dec. Cust. Survey
Dune 33% 1,275 8/16/2024 7.2 6.4 $33.50 19000 1.36 $1,200 74% $1,586 44% 38 Cure 30% 1,149 9/20/2024 6.8 6.6 $32.00 17000 1.35 $1,150 66% $1,591 43% 37 Fume 26% 1,029 9/25/2024 6.8 6.0 $33.00 17000 1.27 $1,300 74% $1,278 37% 31 Agape 10% 399 7/21/2024 6.0 8.0 $30.00 18000 1.47 $400 25% $400 14% 10 Buddy 1% 34 5/1/2024 YES 8.0 12.0 $28.00 18000 1.57 $1,450 87% $1,200 20% 0
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Market Share Report C116647_042 Round: 4December 31, 2024
Actual Market Share in Units Trad Low High Pfmn Size Total Industry Unit Sales 10,504 13,949 4,656 3,945 3,885 36,939 % of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0% Able 9.7% 0.0% 2.8% Acre 0.1% 4.5% 1.7% Adam 4.7% 0.6% Aft 0.4% 4.5% 0.6% Agape 10.3% 1.1% Total 10.2% 4.5% 4.8% 4.5% 10.3% 6.7% Baker 11.8% 3.4% Bead 17.0% 6.4% Bid 18.7% 2.4% Bold 11.8% 0.4% 0.1% 3.4% Buddy 12.9% 0.3% 0.9% 3.8% Total 36.5% 17.0% 19.4% 0.1% 0.9% 19.4% Cake 11.7% 3.3% Cedar 18.5% 7.0% Cid 15.4% 1.9% Coat 25.8% 2.8% Cure 29.6% 3.1% Total 11.7% 18.5% 15.4% 25.8% 29.6% 18.1% Daze 11.9% 0.1% 3.4% Dell 15.2% 5.7% Dixie 17.6% 2.2% Dot 23.7% 2.5% Dune 32.8% 3.5% Doom 21.0% 2.2% Total 11.9% 15.2% 17.7% 44.7% 32.8% 19.6% Eat 2.8% 6.0% 3.0% Ebb 21.1% 8.0% Echo 13.8% 3.9% Egg 12.0% 3.4% Total 28.6% 27.1% 18.3% Fast 1.1% 3.9% 1.8% Feat 13.9% 5.3% Fist 21.9% 2.8% Foam 24.9% 2.7% Fume 26.5% 2.8% Fox 20.8% 2.6% Total 1.1% 17.8% 42.8% 24.9% 26.5% 17.9%
Potential Market Share in Units Trad Low High Pfmn Size Total Units Demanded 10,504 13,949 4,656 3,945 3,885 36,939 % of Market 28.4% 37.8% 12.6% 10.7% 10.5% 100.0% Able 9.8% 2.8% Acre 0.1% 4.4% 1.7% Adam 4.6% 0.6% Aft 0.3% 4.5% 0.6% Agape 10.3% 1.1% Total 10.2% 4.5% 4.6% 4.5% 10.3% 6.7% Baker 11.2% 3.2% Bead 17.0% 6.4% Bid 18.2% 2.3% Bold 13.2% 0.4% 0.1% 3.8% Buddy 12.3% 0.2% 0.9% 3.6% Total 36.7% 17.0% 18.9% 0.1% 0.9% 19.3% Cake 11.0% 3.1% Cedar 18.5% 7.0% Cid 15.0% 1.9% Coat 25.8% 2.8% Cure 29.6% 3.1% Total 11.0% 18.5% 15.0% 25.8% 29.6% 17.9% Daze 11.1% 0.1% 3.2% Dell 15.2% 5.7% Dixie 17.1% 2.2% Dot 23.7% 2.5% Dune 32.8% 3.5% Doom 21.0% 2.2% Total 11.1% 15.2% 17.2% 44.7% 32.8% 19.3% Eat 2.7% 6.0% 3.0% Ebb 21.1% 8.0% Echo 12.9% 3.7% Egg 14.3% 4.1% Total 29.9% 27.1% 18.7% Fast 1.1% 3.9% 1.8% Feat 13.9% 5.3% Fist 21.4% 2.7% Foam 24.9% 2.7% Fume 26.5% 2.8% Fox 22.9% 2.9% Total 1.1% 17.8% 44.3% 24.9% 26.5% 18.1%
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Perceptual Map C116647_042 Round: 4December 31, 2024
Perceptual Map for All Segments
Andrews Name Pfmn Size Revised Able 8.0 12.0 1/15/2024 Acre 3.0 15.0 9/1/2024 Adam 10.0 8.0 7/28/2024 Aft 11.0 14.0 5/31/2025 Agape 6.0 8.0 7/21/2024 Aque 10.0 9.0 7/25/2025
Baldwin Name Pfmn Size Revised Baker 6.5 13.6 4/4/2023 Bead 3.0 17.0 5/24/2016 Bid 12.8 7.2 10/6/2024 Bold 8.0 12.0 5/10/2024 Buddy 8.0 12.0 5/1/2024
Chester Name Pfmn Size Revised Cake 7.8 12.2 9/13/2024 Cedar 3.0 17.0 1/29/2021 Cid 12.5 7.5 11/14/2024 Coat 13.4 13.2 9/20/2024 Cure 6.8 6.6 9/20/2024
Digby Name Pfmn Size Revised Daze 8.2 11.9 8/2/2024 Dell 3.0 17.0 1/12/2026 Dixie 12.4 7.6 10/23/2024 Dot 13.8 12.8 8/16/2024 Dune 7.2 6.4 8/16/2024 Doom 13.7 12.9 7/18/2024
Erie Name Pfmn Size Revised Eat 5.5 14.5 1/15/2024 Ebb 3.0 17.0 6/18/2026 Echo 7.8 12.2 9/13/2024 Egg 7.8 12.2 7/20/2024
Ferris Name Pfmn Size Revised Fast 5.5 14.5 1/24/2024 Feat 3.0 17.0 7/27/2025 Fist 12.5 7.5 10/22/2024 Foam 13.8 12.8 8/18/2024 Fume 6.8 6.0 9/25/2024 Fox 13.0 7.0 10/19/2024
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HR/TQM Report C116647_042 Round: 4December 31, 2024
HUMAN RESOURCES SUMMARY Andrews Baldwin Chester Digby Erie Ferris Needed Complement 527 986 779 947 697 945 Complement 527 986 779 947 697 945 1st Shift Complement 527 671 638 758 439 696 2nd Shift Complement 0 316 142 189 258 249 Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Turnover Rate 8.2% 8.6% 8.8% 8.6% 8.8% 8.5% New Employees 43 157 69 81 61 81 Separated Employees 20 0 14 17 169 4 Recruiting Spend $3,000 $2,000 $2,000 $2,200 $2,000 $2,500 Training Hours 40 30 25 30 25 30 Productivity Index 113.1% 104.9% 103.9% 105.8% 103.5% 106.1% Recruiting Cost $174 $471 $206 $260 $184 $282 Separation Cost $100 $0 $69 $84 $847 $22 Training Cost $422 $592 $390 $568 $348 $567 Total HR Admin Cost $695 $1,063 $664 $911 $1,379 $872 Labor Contract Next Year Wages $25.53 $25.53 $25.53 $25.53 $25.53 $25.53 Benefits 2,500 2,500 2,500 2,500 2,500 2,500 Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% Starting Negotiation Position Wages Benefits Profit Sharing Annual Raise Ceiling Negotiation Position Wages Benefits Profit Sharing Annual Raise Adjusted Labor Demands Wages Benefits Profit Sharing Annual Raise Strike Days
TQM SUMMARY Andrews Baldwin Chester Digby Erie Ferris Process Mgt Budgets Last Year CPI Systems $0 $0 $750 $0 $750 $0 Vendor/JIT $0 $0 $750 $0 $750 $0 Quality Initiative Training $0 $0 $750 $0 $750 $0 Channel Support Systems $0 $750 $0 $750 $0 $750 Concurrent Engineering $0 $750 $0 $750 $0 $750 UNEP Green Programs $50 $0 $750 $0 $750 $0 TQM Budgets Last Year Benchmarking $0 $750 $0 $750 $0 $750 Quality Function Deployment Effort $0 $750 $0 $750 $0 $750 CCE/6 Sigma Training $0 $750 $0 $750 $0 $750 GEMI TQEM Sustainability Initiatives $0 $0 $750 $0 $750 $0 Total Expenditures $50 $3,750 $3,750 $3,750 $3,750 $3,750 Cumulative Impacts Material Cost Reduction 0.00% 0.05% 1.85% 0.05% 1.85% 0.05% Labor Cost Reduction 0.00% 0.21% 1.60% 0.21% 1.60% 0.21% Reduction R&D Cycle Time 0.00% 17.75% 0.00% 17.75% 0.00% 17.75% Reduction Admin Costs 0.00% 12.59% 2.44% 12.59% 2.44% 12.59% Demand Increase 0.00% 1.73% 0.23% 1.73% 0.23% 1.73%
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