Business Plan

CONSUMER

Family Stage:

Vacation Choices:

Television Shows Watched:

Favorite Websites:

Hobbies/Sports/Other Entertainment:

Publication Subscriptions:

Organizations/Affiliations:

Political Affiliation:

Type of Car Owned:

Other:

What is the current approximate size of your target market?

What is the rate of growth of your target market?

What changes are occurring in the makeup of the market?

What changes in social values and concerns are affecting the product/service

Chapter 7, pages 113 and 117