Strategic Management -1

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Instructions

Directions: Be sure to save an electronic copy of your answer before submitting it for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Assignment Format" page located on the Course Home page for specific format requirements.

You will soon find yourself fulfilling roles in organizations where the ability to think strategically about issues will make you much more valuable to employers. For example, your boss may ask you to present information on a new strategy to gain a competitive advantage in the marketplace to the board of directors.

Part A: Strategic Management

Part A refers to the material in Lesson 1 of this course. Using logical, clear writing, do the following:

1. Describe strategy and the strategic management process.

2. Define competitive advantage and describe the two approaches used to estimate a firm's competitive advantages.

3. Explain why it is important to understand a firm's strategy.

Part B: External Analysis

Part B refers to the material in Lesson 2 of this course. Using logical, clear writing, do the following:

1. Describe an external analysis.

2. Analyze the two levels of the environment.

3. Identify and define the three elements of the S-C-P model.

Part C: Internal Analysis

Part C refers to the material in Lesson 3 of this course. Using logical, clear writing, do the following:

1. Describe an internal analysis.

2. Explain resources and capabilities.

3. Describe the VRIO framework.

Part D: Cost Leadership

Part D refers to the material in Lesson 4 of this course. Using logical, clear writing, do the following:

1. Differentiate between business strategies and corporate strategies and define the nature of a cost-leadership strategy.

2. Identify six sources of cost advantages for firms.

3. Identify the most appropriate organizational structure for a firm pursuing a cost-leadership strategy.

Rubric Name: Assignment 4 Rubric

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.Criteria

Exemplary

Satisfactory

Unsatisfactory

Unacceptable

Part A - Strategic Management

20 points

Student provides an accurate description of the strategic management process, addressing the descriptions, advantages, approaches, and importance.

14 points

Student provides a mostly accurate description of the strategic management process, addressing the descriptions, advantages, approaches, and importance.

7 points

Student provides only a partially accurate description of the strategic management process, addressing the descriptions, advantages, approaches, and importance.

0 points

Student does not describe the strategic management process.

/ 20

Part B - External Analysis

20 points

Student provides an accurate description of external analysis, addressing a description, an analysis, and an identification of the elements.

14 points

Student provides a mostly accurate description of external analysis, addressing a description, an analysis, and an identification of the elements.

7 points

Student provides only a partially accurate description of external analysis, addressing a description, an analysis, and an identification of the elements.

0 points

Student does not describe external analysis.

/ 20

Part C - Internal Analysis

20 points

Student provides an accurate description of internal analysis, addressing a description, explanation of resources and capabilities, and description of VRIO.

14 points

Student provides a mostly accurate description of internal analysis, addressing a description, explanation of resources and capabilities, and description of VRIO.

7 points

Student provides only a partially accurate description of internal analysis, addressing a description, explanation of resources and capabilities, and description of VRIO.

0 points

Student does not describe internal capabilities.

/ 20

Part D - Cost Leadership

20 points

Student provides an accurate description of cost leadership, addressing all a differentiation between business and corporate strategies, definition, identification of cost advantages, and identification of organizational structure.

14 points

Student provides a mostly accurate description of cost leadership, addressing all a differentiation between business and corporate strategies, definition, identification of cost advantages, and identification of organizational structure.

7 points

Student provides only a partially accurate description of cost leadership, addressing all a differentiation between business and corporate strategies, definition, identification of cost advantages, and identification of organizational structure.

0 points

Student does not describe cost leadership.

/ 20

Mechanics - Grammar, Punctuation, Spelling

5 points

Student makes no errors in grammar, punctuation, or spelling that distract the reader from the content.

4 points

Student makes 1-2 errors in grammar, punctuation, or spelling that distract the reader from the content.

2 points

Student makes 3-4 errors in grammar, punctuation, or spelling that distract the reader from the content.

0 points

Student makes more than 4 errors in grammar, punctuation, or spelling that distract the reader from the content.

/ 5

Writing Style - Organization, Transitions, Tone

5 points

The assignment is written with excellent organization, thoughtful transitions, and the appropriate tone.

4 points

This writing assignment is adequately organized, but has some errors in the transitions or the tone.

2 points

This writing assignment is poorly organized, or it contains ineffective transitions and/or inappropriate tone.

0 points

This writing assignment displays little to no organization or transitions, and/or does not use the appropriate tone.

/ 5

APA Format - Margins, Font, Spacing, Headings, and Cover Page

5 points

The margins, font, spacing, headings, and cover page are all formatted properly.

4 points

There are 1-2 errors in the formatting of the margins, font, spacing, headings, or cover page.

2 points

There are 3-4 errors in the formatting of the margins, font, spacing, headings, or cover page.

0 points

There are more than 4 errors in the formatting of the margins, font, spacing, headings, or cover page.

/ 5

APA Format - Citations and References

5 points

All sources used for quotes and facts are credible and cited, and the references and in-text citations are all properly formatted. Each reference has an in-text citation and in-text citation has a reference.

4 points

All sources used for quotes and facts are credible and cited, but slight errors are present in the format of the in-text citations or references. Or there may be one in-text citation or reference missing.

2 points

Some sources used for quotes and facts are either not credible or there are significant errors in the in-text citations and/or references. Or there are multiple missing in-text citations or references.

0 points

The sources used for quotes and facts are not credible and/or not cited. The in-text citations and/or references are not present.

/ 5

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