Argumentative

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Creativity, Innovation & Design

Prepared by Dr Gerrit de Waal

INNOVATION TYPOLOGIES

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Innovation Types for Mature Markets

The Operational Excellence Zone

Integration Innovation

Process Innovation

Value Migration Innovation

Value Engineering Innovation

Operational Excellence Zone

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1. Value-Engineering Innovation Extracting cost from the materials and manufacturing of an established offer without changing its external properties.

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2. Integration Innovation Reducing the customer’s cost of maintaining a complex operation by integrating its many disparate elements into a single centrally managed system.

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3. Process Innovation Improving profit margins by extracting waste not from the offer itself but from the enabling process that produce it. But it can also involve adding better technology to the work flow to improve efficiencies and effectiveness.

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4. Value Migration Innovation Value migration is the shifting of value-creating forces. Example of desktop printers that are almost provided free of charge, but customers pay for ink cartridges.

PRODUCT

CONSUMABLE