Argumentative

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Creativity, Innovation & Design

Prepared by Dr Gerrit de Waal

INNOVATION TYPOLOGIES

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A Broad Universe of Innovation Types

The categorisation of innovation types used in this presentation was derived from Moore (2005).

Examples of innovations in each category is provided by the presentation author

Reference

Moore, G. A. (2005). Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. New York: Penguin Publishing Group

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Innovation Types for Declining Markets Leveraging Category Renewal

Harvest & Exit

Category Renewal

Organic

Acquisition

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1. Business model innovation (organic innovation)

• New business model • New revenue streams • Redesigning the value chain • Strategic use of supply chain

Developing new or improved business models for creating, delivering and capturing value. Repositioning towards growth categories.

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2. Organisational Innovation

Creating a work environment that supports and fosters creativity and innovation

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3. Acquisition Innovation

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4. Harvest and Exit