Research-based Marketing Plan Revised Final Proposal - Pricing, Promotion, and Distribution Channels(250 words)

4.3 Discussion Peer feedback:

I like your pricing strategy, but I would recommend that JGJ use distribution through supplier/wholesaler and distributors instead of direct customer supply. I think distribution direct to consumers based on your product line will be costly as JGJ needs to build a complete distribution system in their portfolio. This includes trucks' fuel costs and distributors we can supply in different markets as their channels are already buildup.

Further, Distributors and suppliers can also contribute new product ideas. The idea of distributors and suppliers usually is beneficial for new product development because they work very closely with the market. They were responsible for supplying all needs for other companies. Automatically they will know the market trends can include the consumer problem and their condition. Distributors and suppliers can give information regarding the customer's material, the technique that can be used to produce the product and the concept relevant for the current market. Competitors are one of the important external sources for idea generation. Companies can analyze their competitors by watching competitor’s ads to get clues about their product. They also can purchase competing products, reviewing the product ingredient, and analyze their sales. From complete analyzation of competitors, it will give information regarding competitor weakness and strength. From that, it will provide us with an idea of which part should be improved. In business, we cannot see the competitor as a bad thing. The competitor is one of the mediums of improvement to strengthen our new product. Companies can evaluate the competitive product on the market, resulting in new and more market-appealing products.