Marketing Internship

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4-2JournalObservedDifferences.pdf

In week four of my internship with P2P, I finally progressed to creating social media marketing.

In regards to the task at hand, I’ve been optimizing and growing their presence on social media

with ads, which describe how the company aids and services their clients. I was instructed to

compose several posts that were all unique therefore the company could post them in the coming

months. It’s a great way to grab attention to incoming clients as well as a reminder to current

clients all the company offers to them.

I’ve noticed theories I’ve learned in the classroom are more by the book and don’t leave a lot of

wiggle room for theories that go off the page. However, in workplace practices in both my

current job position and in the internship companies want to hear different theories since it could

be provided as useful for their clients and company as a whole.

As mentioned previously, the impact could be drastic as it could alter the entirety of the company

if the choose to utilize the different theories presented to them. Furthermore, it could potentially

lead to other businesses finding these new strategies more effective leading to many in the

industry using these newfound skills.