Optimizing Brands Week 4 DQ

6/26/22, 12:05 PM 4-1 Discussion: Creativity and Innovation in Traditional Marketing - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775904/View 1/2

4-1 Discussion: Creativity and Innovation in Traditional Marketing

MBA-645-Q5979 Optimizing Brands 22TW5 TM

While traditional marketing methods are the cornerstone of any organization's growth, creativity,

and innovation, within traditional marketing is a definitive way of energizing any business

offering. By being innovative and creative in its marketing efforts, an organization lends itself to

being seen as dynamic, open to feedback, and always improving its offering.

In your initial post, answer the following:

Select two forms of traditional marketing channels from the following: TV, radio, print,

outdoor.

What is the appeal of each of your chosen channels to these target audiences?

Baby Boomers

Millennials

Generation X

Generation Y

Generation Z

Based on your selection, describe one creative or innovative form of traditional marketing

you have come across personally.

How did this creative or innovative approach influence your purchasing decision?

Share two "top" ideas to be considered for marketing the brand connected to Milestone

Two in Module Six.

Include one idea each for the following areas: consumer research and SEO.

In response to at least two of your peers, address the following:

Compare your views on the appeal of traditional marketing to various audiences. How do

they differ from your peers' views? How are they the same?

Compare your views on the importance of creativity and innovation in traditional

marketing. How do they differ from your peers' views?

6/26/22, 12:05 PM 4-1 Discussion: Creativity and Innovation in Traditional Marketing - MBA-645-Q5979 Optimizing Brands 22TW5

https://learn.snhu.edu/d2l/le/content/1085674/viewContent/18775904/View 2/2

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Discussion Rubric: Graduate

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Respond to the top ideas of your peers for consumer research and use of SEO. What are

the pros and cons of each idea from your point of view and research?

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