7-2 Project Submission

Business Model Canvas Template

Key Partners

Logistics and transportation partners

Technology and software providers

Marketing and advertising agencies

Regulatory and compliance authorities

Financial institutions and banks

Research and development collaborators

Franchisees or third-party retailers

Key Activities

Data Analysis and Market Research: Gather and analyze customer data and market trends.

Assortment Planning: Develop a tailored product assortment strategy.

Inventory Management Implementation: Integrate RFID pricing engine and electronic shelf labeling.

Product Curation and Selection: Curate products based on market demand.

Key Resources

Data Analysis and Market Research: Data analytics tools.

Assortment Planning: Cross-functional teams.

Inventory Management Implementation: Technology infrastructure.

Product Curation and Selection: Supplier collaboration.

Launch GoLocal Drone Delivery:

Value Proposition

Wide product selection: Offering a vast array of products across various categories to meet diverse customer needs.

Everyday low prices (EDLP): Providing consistently affordable pricing to save customers money.

Convenience: Offering a one-stop shopping experience, both in physical stores and online, for added convenience.

Quality assurance: Ensuring high-quality products to build trust with customers.

Customer-centricity: Focusing on customer satisfaction and needs, tailoring product offerings accordingly.

Customer Relationship

Assumption 1: Customers prefer personalized shopping experiences and are willing to share their data for tailored recommendations and promotions.

Assumption 2: Effective customer support and issue resolution contribute to higher customer satisfaction and long-term loyalty.

Channels

Walmart's primary sales channels include physical retail stores and e-commerce.

The physical retail stores serve as the core channel for in-person shopping.

E-commerce includes both the official Walmart website and mobile app.

Walmart also utilizes third-party online marketplaces to reach a wider audience.

Customer Segments

Budget-Conscious Shoppers

Families and Households

Tech-Savvy Consumers

Value and Quality Seekers

Online Shoppers

Business and Bulk Buyers

Cost Structure

Labor Costs: Assumed to include salaries, wages, benefits, and training expenses for employees.

Inventory Costs: Covering the purchase, storage, and management of products in stock.

Overhead Costs: Including rent, utilities, maintenance, and other facility-related expenses.

Marketing and Advertising Costs: Budget for promotional activities, advertising campaigns, and marketing materials.

Technology and IT Costs: Expenses related to software, hardware, and IT infrastructure.

Supply Chain and Logistics Costs: Covering transportation, distribution, and warehousing.

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Revenue Streams

Sales of physical products or goods

Subscription-based services or memberships

Licensing or royalties from intellectual property

Advertising and sponsorship revenue

Affiliate marketing or referral fees

Rental or leasing income