Marketing Analysis Powerpoint

MKT 113: Final Project Part I Milestone Two

Whoofies - A Meal for Puppies

Tashia Henderson

Southern New Hampshire University

Introduction

In this ensuing discussion, the primary goal is to highlight a new product called Whoofies and its target market. The company that has produced the product is primary a pet store with special interest in puppies. The firm has diverged its resources in the past to focus on puppies specifically due to two main reasons. Firstly, the demographics in America have shown that there are more dog pet lovers than cat or any other pet. Thus, puppies are the most dominant pet in the entire U.S. as supported by Nagasawa et al. (2016). Secondly, the management seeks to offer a sustainable way of caring for pets something that has been missing for a while now. With these reasons, the enterprise has decided to make a product prepared in organic gardens and methods to get a fully organic and natural breakfast cereal for the puppies in America.

Target Market

The target market for the product includes all the dog owners with puppies or the puppy owners specifically. The product is served in the morning which is the most important meal of the day. Since it is so important it has to be taken daily increasing the likelihood of purchases for Whoofies. Such customers are well distributed all over the States. It means wherever the firm has a branch, there will be interested dog owners. Thus, the product has high chances of being accepted.

Needs of the Target Market

The target market is broad and geographical well distributed. The needs of this market are varied. The variation exists due to the difference eating habits of different dog types. Additionally, different dog owners have different set of beliefs as to what their dogs should eat. There are those who want their dogs to eat organic food and those who are opposed to the idea. Those that want organic food for their puppies are the target market for this product (Colley, 2013). Such are the varied needs of the market with only a section of the falling into the category that the company targets.

Conclusion

To make a product that will cater for the organic food needs of puppies is the background behind Whoofies. This product is meant to create a bridge between keeping a pet and doing so sustainably. The world is moving towards sustainable options in virtually every activity. It is only fair that the pet-keeping fraternity joins in through such products.

References

Colley, P. A. (2013). Obtaining dogs from pet stores versus noncommercial breeders. Journal of the American Veterinary Medical Association, 243(2), 189-190.

Nagasawa, M., Kanbayashi, S., Mogi, K., Serpell, J. A., & Kikusui, T. (2016). Comparison of behavioral characteristics of dogs in the United States and Japan. Journal of veterinary medical science, 78(2), 231-238.