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California State University, East Bay College of Business and Economics MGMT 365 Enterprise Resource Planning and Control

Forecasting

Dr. Z. Radovilsky

Lecture Materials

MGMT 6130 Enterprise Planning

Dr. Z. Radovilsky

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1

1

Developed by Dr. Zinovy Radovilsky, Professor of Management and Finance

California State University, Hayward

All rights reserved

Lecture Overview

Science and art of forecasting

Forecasting categories

Forecasting principles and methods

Discussion of popular forecasting techniques:

Moving averages

Weighted moving averages

Exponential smoothing

Linear trend projection

Linear trend with seasonality (seasonal forecast)

Forecast accuracy and choosing the best forecast

Selecting forecasting techniques

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Why Forecasting?

Nothing happens until somebody forecasts something

Forecasting is a necessary tool to reduce the uncertainty (risk) in decision making

Better decisions come from better forecasts

Forecasting serves as a starting point of major decisions in managing resources in finance, marketing, operations, purchasing, and other functions

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Forecasting in Enterprise Resource Management

Supply Management Identifying material stock level Predicting cost of materials Developing annual buying plan Projecting material requirements Identifying material delivery schedules Predicting storage capacity Predicting safety stock levels
Operations Predicting demands of new and existing products Predicting results of new product research and development Projecting quality improvement Anticipating capacity needs Predicting new facility location Identifying labor requirements Developing production schedules Creating maintenance schedules

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Forecasting Equals Science Plus Art

Successful Forecasting = Science + Art

"Science" implies that the body of the forecasting knowledge lies on the solid ground of quantitative forecasting methods and their correct utilization for various business situations

"Art" represents a combination of a decision maker's experience, logic, and intuition to supplement the forecasting quantitative analysis. Management abilities should be involved in forecasting process

Both the science and art of forecasting are essential in developing accurate forecasts

All managers are forecasters

Better forecasts are even more critical today

Cost will be $200 Million!

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Forecast Categories

Forecasting Time Horizon

Long-term

for duration of 3-5 years or more (on annual basis)

Medium-term

for duration of up to one year (on quarterly or monthly basis)

Short-term

for duration of up to month (on daily, weekly, or monthly basis)

Objectives of Forecast

Technological

technological development on a long- and medium-term basis

Economic

economic cycles or economic parameters using economic indicators

Demand

demand or sales for finished products and/or services

Resource

material/inventory, labor, and finance resources

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Forecast Categories (continued)

Forecasting Approaches

Qualitative

Executive opinion of managers

Consumer surveys

Sales force surveys

Quantitative

Times series methods

Causal methods

Inventory

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Quantitative Approaches (Methods) in Forecasting

Time series is an uninterrupted set of data observations that have been ordered in time in equally spaced intervals (units of time). Time series models predict on the assumption that the future is a function of the past

Time series methods

Moving average

Weighted moving average

Exponential smoothing

Exponential smoothing with trend

Linear trend

Linear trend with seasonality

Associative or causal forecasting is based on identification of variables (factors) that can predict values of the variable in question

Causal forecasting methods

Simple regression

Multiple regression

Nonlinear regression

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Time Series Forecasting: Monthly Forecast of Energy

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Associative Forecasting: Daily Energy Forecast

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Principles of Forecasting

Main assumption

Past pattern repeats itself into the future

Forecasts are rarely perfect

Don't expect forecasts to be exactly equal to the actual data.

The science and art of forecasting try to minimize, but not to eliminate, forecast errors

Forecast errors mean the difference between actual and forecasted values.

Forecasts for a shorter period tend to be more accurate

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Historical Data and Chart

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Historical Data Patterns

Trend patterns represent a general increase or decrease in a time series over several consecutive periods (some sources present six-seven or more periods)

Examples of forecasting methods: linear trend, exponential smoothing with trend

Stationary patterns are the result of many influences that act independently so as to yield nonsystematic and nonrepeating patterns about some average value

Examples of forecasting methods: moving averages, weighted moving average, exponential smoothing

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Historical Data Patterns

Seasonal Patterns represent patterns that are periodic and recurrent (usually on a quarterly, monthly, or annual basis)

Forecasting methods: linear trend with seasonality, exponential smoothing with trend and seasonality

Cyclical patterns are the result of economic and business expansions (increasing demand) and contractions (recessions and depressions) and usually repeat every two-five years

Forecasting methods: simple and multiple linear regressions

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Moving Averages Forecast

One of the most common techniques used in time series forecasting

The term "moving averages" represents the fact that as each new actual data point becomes available, a revised moving average is computed for the next data period requiring forecasting

Each forecasted value is based on the following formula:

where

Ft = forecast in the next period t

n=number of periods in the moving average

At-1, At-2,.., At-n = actual values in period t-1, t-2, …, t-n

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Example of Moving Averages Forecast

MA, n=2, Forecast for period 25: F25 = (A24 + A23)/2 = (147.31+146.62)/2 = 146.96

MA, n=4, Forecast for period 25: F23 = (A24 + A23 + A22 + A21)/4 = (147.31+146.62+139.87+144.95)/4 = 144.68

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Characteristics of Moving Averages

Simple method

Takes into consideration several most recent periods with the same weight of 1

The number of historical observations must exceed the number of periods in the moving average

The bigger the number of items in a moving average, the smoother the forecast

To identify the best number of periods (n), use measures of forecast accuracy

Does not work well if the data have a trend or seasonal pattern

Can be used for a short-term forecasting of stationary data

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Forecast Accuracy

To be an effective forecaster, it is very important to understand the way forecasting techniques are judged and selected based on forecast accuracy.

Forecast accuracy refers to how close forecasts come to actual data.

Accuracy is usually measured in forecasting by the value of its adverse characteristic--forecast error.

Forecast error or residual is the difference between actual and forecasted values in the same period.

et = At - Ft

where:

et= forecast error,

At= actual value in period t,

Ft=forecasted value in period t.

The smaller the forecast error, the closer the forecasted value to the actual value and the more accurate the forecast.

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Measuring Forecast Accuracy

Mean Absolute Deviation (MAD)

measures the average absolute error of a forecast. A sign of an error, which represents over- or underestimation, is really not important in most cases; we are rather concerned with the value of deviation.

where:

At = actual value in period t,

Ft = forecasted value in period t,

et = forecast error in period t,

n = number of errors.

Mean Absolute Percentage Error (MAPE)

is conceptually similar to MAD except that it is expressed in percentage terms. It is especially productive when the actual values are relatively large.

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Measuring Forecast Accuracy: MAD and MAPE for Moving Averages

MAD for MA, n=2: MAD = ()/22= 4.19

MAPE for MA, n=2: MAPE = ()/22= 0.0293 = 2.93%

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Weighted Moving Averages

Weighted moving average allows any weight to be placed on each element of the moving average forecast, providing that the total of weights is equal to 1:

where:

Ft = forecast in the next period t

n=number of periods in the moving average

At-1, At-2,.., At-n = actual values in period t-1, t-2, …, t-n

w1 = Weight to be given to the actual data for the period t-1

w2 = Weight to be given to the actual data for the period t-2

wn = Weight to be given to the actual data for the period t-n

How to choose weights

Trial and error

Experience (the most recent past should get higher weight)

Seasonal weights

Weight optimization using appropriate software and tools (Excel Solver, for example)

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Example of Weighted Moving Average

WMA, n=4, Forecast for period 25: F25 = w1 A24 + w2 A23 + w3 A22 + w4 A21 = 0.40*147.31 + 0.30*146.62 + 0.20*139.87+0.10*144.95 = 145.38

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Exponential Smoothing

A very popular forecasting technique

In exponential smoothing, only three pieces of data are needed to forecast the future: the most recent forecast, the actual data that occurred for that forecast period, and a smoothing constant alpha ():

or

where

Ft = new forecast for period t

Ft-1 = forecast for previous period (t-1)

At-1 = actual demand for previous period (t-1)

 = smoothing constant

0 ≤  ≤ 1

Can be used for a short-term forecasting of stationary data.

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Exponential Smoothing Forecast

ES, 0.1, Forecast for period 25: F25 = α* A24 + (1-α)*F24 = 0.1*147.31 + 0.9*143.01 = 143.44

ES, 0.5, Forecast for period 25: F25 = α* A24 + (1-α)*F24 = 0.5*147.31 + 0.5*144.43 = 145.87

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Forecasting at Hard Rock Café: Original Data and Chart

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Forecasting with Linear Trend

Uses time as an independent variable to forecast a dependent variable (the variable to be predicted): 

Y = bo + b1 X

where:

Y = dependent variable

x = independent variable (time)

bo = y-axis intercept

b1 = slope of the regression line

To identify the coefficients a and b, the least squares method is used. This method is based on minimizing the total square of the forecast errors.

 

 

 

 

Linear trend can be effectively used to forecasting historical data with trend and seasonal patterns.

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Forecasting with Linear Trend

Forecast for period 21: F21 = 81.593 + 0.826*X = 81.593 + 0.826*21 = 98.9

Forecast for period 22: F22 = 81.593 + 0.826*X = 81.593 + 0.826*22 = 99.8

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Linear Trend and Seasonality

A forecasting method that is commonly used in short- to long-term forecasting for the historical data with trend and seasonality:

F = T*S multiplicative seasonal model

where:

F = actual value of time series

T = linear trend projections (unadjusted forecast)

S = seasonal component (seasonal index)

In the multiplicative model, the trend component is measured in the same units as the original historical time series

The seasonal components are represented by respective seasonal indexes describing variations of data in different seasons (periods) of the year

 

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Linear Trend and Seasonal Forecast

Forecast for period 21: F21 = T21 * S21 = 98.4 * 1.0485 = 103.1

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Conclusion: How to Choose Forecast

Get historical data

Plot the data and identify historical patterns

Select several alternative techniques

Develop forecast for each technique and identify its accuracy

Compare techniques and identify the best forecast

Reevaluate your forecast as new historical data become available

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500,000550,000600,000650,000700,000750,000800,000850,000900,000950,000JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDec20062007200820092010

Actual kWhForecasted kWh

0.05,000.010,000.015,000.020,000.025,000.030,000.035,000.040,000.045,000.050,000.01112131415161718191101111121131141151161171181191201211221231241251261271281291301311321331341351361371Total Daily kW (kWh)Forecast

YearMonthPeriod

Sales (in

$Mln)

2012Jan1140.11

Feb2142.04

Mar3142.43

Apr4138.88

May5145.40

Jun6148.93

Jul7140.44

Aug8146.71

Sep9148.37

Oct10143.89

Nov11149.01

Dec12147.40

2013Jan13141.02

Feb14138.17

Mar15142.12

Apr16143.36

May17137.90

Jun18137.36

Jul19144.76

Aug20146.76

Sep21144.95

Oct22139.87

Nov23146.62

Dec24147.31

2014Jan25

Feb26

Mar27

135.00140.00145.00150.00JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSepOctNovDec20122013

Sales (in $Mln)

Sales (in $Mln)

n

A

+

...

+

A

+

A

+

A

=

F

n

-

t

3

-

t

2

-

t

1

-

t

t

YearMonthPeriod

Sales (in

$Mln)

2-Period

MA, n=2

4-Period

MA, n=4

6-Period

MA, n=6

2012Jan1140.11#N/A#N/A#N/A

Feb2142.04#N/A#N/A#N/A

Mar3142.43141.08#N/A#N/A

Apr4138.88142.24#N/A#N/A

May5145.40140.65140.87#N/A

Jun6148.93142.14142.19#N/A

Jul7140.44147.16143.91142.96

Aug8146.71144.69143.41143.02

Sep9148.37143.58145.37143.80

Oct10143.89147.54146.11144.79

Nov11149.01146.13144.85145.62

Dec12147.40146.45147.00146.23

2013Jan13141.02148.20147.17145.97

Feb14138.17144.21145.33146.07

Mar15142.12139.59143.90144.64

Apr16143.36140.14142.18143.60

May17137.90142.74141.17143.51

Jun18137.36140.63140.39141.66

Jul19144.76137.63140.18139.99

Aug20146.76141.06140.84140.61

Sep21144.95145.76141.69142.04

Oct22139.87145.86143.46142.51

Nov23146.62142.41144.09141.93

Dec24147.31143.24144.55143.39

2014Jan25146.96144.68145.04

n

|

e

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=

n

|

F

-

A

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=

MAD

t

n

1

=

t

t

t

n

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å

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MAPE

t

t

t

n

1

=

t

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å

YearMonthPeriod

Sales (in

$Mln)

2-Period MA,

n=2Error|Error|

%

|Error|

4-Period MA,

n=4Error|Error|

%

|Error|

2012Jan1140.11#N/A#N/A#N/A#N/A#N/A#N/A#N/A#N/A

Feb2142.04#N/A#N/A#N/A#N/A#N/A#N/A#N/A#N/A

Mar3142.43141.081.361.360.010#N/A#N/A#N/A#N/A

Apr4138.88142.24-3.363.360.024#N/A#N/A#N/A#N/A

May5145.40140.654.754.750.033140.874.534.530.031

Jun6148.93142.146.796.790.046142.196.746.740.045

Jul7140.44147.16-6.726.720.048143.91-3.473.470.025

Aug8146.71144.692.032.030.014143.413.303.300.022

Sep9148.37143.584.794.790.032145.373.003.000.020

Oct10143.89147.54-3.653.650.025146.11-2.232.230.015

Nov11149.01146.132.882.880.019144.854.154.150.028

Dec12147.40146.450.950.950.006147.000.400.400.003

2013Jan13141.02148.20-7.187.180.051147.17-6.156.150.044

Feb14138.17144.21-6.046.040.044145.33-7.167.160.052

Mar15142.12139.592.532.530.018143.90-1.781.780.013

Apr16143.36140.143.213.210.022142.181.181.180.008

May17137.90142.74-4.854.850.035141.17-3.273.270.024

Jun18137.36140.63-3.273.270.024140.39-3.023.020.022

Jul19144.76137.637.137.130.049140.184.574.570.032

Aug20146.76141.065.705.700.039140.845.925.920.040

Sep21144.95145.76-0.810.810.006141.693.263.260.022

Oct22139.87145.86-5.995.990.043143.46-3.593.590.026

Nov23146.62142.414.214.210.029144.092.532.530.017

Dec24147.31143.244.074.070.028144.552.762.760.019

2014Jan25146.96144.68

MAD4.193.65

MAPE2.93%2.54%

å

=

-

-

-

=

+

+

+

=

n

i

i

n

t

n

t

t

w

A

w

A

w

A

w

1

2

2

1

1

t

1

...

F

YearMonthPeriod

Sales (in

$Mln)

4-Period

WMA

2012Jan1140.11#N/A

Feb2142.04#N/A

Mar3142.43#N/A

Apr4138.88#N/A

May5145.40140.70

Jun6148.93142.51

Jul7140.44145.21

Aug8146.71143.82

Sep9148.37145.14

Oct10143.89146.34

Nov11149.01145.45

Dec12147.40147.12

2013Jan13141.02147.28

Feb14138.17144.82

Mar15142.12141.95

Apr16143.36141.24

May17137.90141.72

Jun18137.36140.41

Jul19144.76139.20

Aug20146.76141.03

Sep21144.95143.40

Oct22139.87144.70

Nov23146.62143.26

Dec24147.31144.27

2014Jan25145.38

MAD3.72

MAPE2.59%

4-Period WMA

Weights w1w2w3w4

0.400.300.200.10

Total w1.00

)

(

1

1

1

-

-

-

-

+

=

t

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t

t

F

A

F

F

a

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)

1

(

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=

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t

t

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A

F

a

a

YearMonthPeriod

Sales (in

$Mln)ES, 0.1ES, 0.5

2012Jan1140.11#N/A#N/A

Feb2142.04140.11140.11

Mar3142.43140.30141.08

Apr4138.88140.52141.76

May5145.40140.35140.32

Jun6148.93140.86142.86

Jul7140.44141.66145.89

Aug8146.71141.54143.17

Sep9148.37142.06144.94

Oct10143.89142.69146.66

Nov11149.01142.81145.27

Dec12147.40143.43147.14

2013Jan13141.02143.83147.27

Feb14138.17143.55144.14

Mar15142.12143.01141.16

Apr16143.36142.92141.64

May17137.90142.96142.50

Jun18137.36142.46140.20

Jul19144.76141.95138.78

Aug20146.76142.23141.77

Sep21144.95142.68144.27

Oct22139.87142.91144.61

Nov23146.62142.60142.24

Dec24147.31143.01144.43

2014Jan25143.44145.87

Feb26

Mar27

MAD3.633.59

MAPE2.52%2.50%

YearQuarterPeriod

Guests (in

thousand)

2009Q1188.2

Q2271.3

Q3388.9

Q4492.6

2010Q1590.4

Q2673.3

Q3786.9

Q4893.7

2011Q1992.3

Q21080.4

Q31189.8

Q41290.9

2012Q113100.4

Q21482.4

Q31598.1

Q41699.5

2013Q117101.9

Q21884.3

Q31998.0

Q420102.0

2014Q121

Q222

Q323

Q424

70.075.080.085.090.095.0100.0105.0Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q420092010201120122013

Guest Data (in Thousand)

Guests (in thousand)

(

)

2

2

1

1

1

x

n

x

y

x

n

y

x

b

i

n

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å

=

=

=

x

b

y

b

o

1

-

=

YearQuarterPeriod

Guests (in

thousand)

Linear

Trend

ForecastInterceptSlope

2009Q1188.282.481.5930.826

Q2271.383.2

Q3388.984.1

Q4492.684.9

2010Q1590.485.7

Q2673.386.5

Q3786.987.4

Q4893.788.2

2011Q1992.389.0

Q21080.489.9

Q31189.890.7

Q41290.991.5

2012Q113100.492.3

Q21482.493.2

Q31598.194.0

Q41699.594.8

2013Q117101.995.6

Q21884.396.5

Q31998.097.3

Q420102.098.1

2014Q12198.9

Q22299.8

Q323100.6

Q424101.4

MAD6.0

MAPE6.9%

70.075.080.085.090.095.0100.0105.0110.0

Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4200920102011201220132014

Linear Trend Forecast

Guests (in thousand)Linear Trend Forecast

YearQuarterPeriod

Guests

(in

thousand)

Trend

Forecast

Seasonal

Index

Seasonal

ForecastYearQuarterPeriod

Guests (in

thousand)AverageRatio

Seasonal

Index

Smoothed

Data

2009Q1188.282.91.048587.02009Q1188.290.270.97711.048584.1

Q2271.383.70.867972.7Q2271.390.270.78990.867982.2

Q3388.984.51.023086.4Q3388.990.270.98491.023086.9

Q4492.685.31.060790.4Q4492.690.271.02591.060787.3

2010Q1590.486.01.048590.22010Q1590.490.271.00151.048586.2

Q2673.386.80.867975.3Q2673.390.270.81210.867984.5

Q3786.987.61.023089.6Q3786.990.270.96271.023084.9

Q4893.788.31.060793.7Q4893.790.271.03811.060788.3

2011Q1992.389.11.048593.42011Q1992.390.271.02251.048588.0

Q21080.489.90.867978.0Q21080.490.270.89070.867992.6

Q31189.890.71.023092.7Q31189.890.270.99481.023087.8

Q41290.991.41.060797.0Q41290.990.271.00701.060785.7

2012Q113100.492.21.048596.72012Q113100.490.271.11231.048595.8

Q21482.493.00.867980.7Q21482.490.270.91290.867994.9

Q31598.193.71.023095.9Q31598.190.271.08681.023095.9

Q41699.594.51.0607100.2Q41699.590.271.10231.060793.8

2013Q117101.995.31.048599.92013Q117101.990.271.12891.048597.2

Q21884.396.00.867983.4Q21884.390.270.93390.867997.1

Q31998.096.81.023099.0Q31998.090.271.08571.023095.8

Q420102.097.61.0607103.5Q420102.090.271.13001.060796.2

2014Q12198.41.0485103.1

Q22299.10.867986.0

Q32399.91.0230102.2

Q424100.71.0607106.8

MAD1.9

MAPE2.2%

70.075.080.085.090.095.0100.0105.0110.0Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4200920102011201220132014

Linear Trend and Seasonal Forecast

Guests (in thousand)Trend ForecastSeasonal Forecast