JOURNAL 2
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End User Market Contact New Product Group R&D Contact Engineers
Unmet Needs Inventory of Statement of Needs to Benefits to How to Deliver the
And Problems Needs Be Fulfilled by Product Deliver Requested Benefits
Benefits to Features Conversion
(Specs)
Finished Prototype Evaluate Prototype; R&D Delivers Features Delivered;
Product Confirmed Further Development Prototype Lab Assesses Performance
End User Market Contact New Product Group R&D Contact Engineers
Figure 12.5
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Figure 12.6
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House of Quality:
Source: Adapted from John R. Hauser and Don Clausing, “The House of Quality,” Harvard Business Review, May-June, 1988.
Moving to Later Stages of QFD
Figure 12.7
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Engineering Characteristics
Parts Characteristics
Parts Characteristics
Process Operations
Process Operations
Production Requirements
Customer Attributes
Engineering Characteristics
Parts Deployment:
Process Planning:
Production Planning:
Converted to:
Converted to:
Converted to:
Converted to:
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