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325u4ip.pptxWhich platforms to launch social media presences? DeAnna Ray CTU
Unit: Crafting the Message
1
introduction
Social media has completely made marketing work both competitive and easier. It has given the entrepreneur an opportunity to directly engage with their clients something that makes them internalize the product’s brand. Whether the media an entrepreneur chooses in marketing and advertising of the products will work well, depends on the persuasiveness of the language used in advertisement message, the following of the media in terms of audience and the group of people using the media used (Brofyonski, 2012)..
Social media
Social media is the use of the electronic gadgets in exchanging information and ideas through interaction and building of computer-generated networks or communities.
Also social media is described in form of design, in which it is referred to as internet based media that allows electronic communication of personal information and ideas for example photos, videos, through texts, recording, both video and audio calls (Brofyonski, 2012).
Originally, social media was a friendship tool but it has evolved to be a very useful tool in business field due to its high audience power.
Platforms and outlets in social media
Facebook is an American based social platform which controls the huge population in the world with an estimated following of more than 2 billions people.
Instagram is asocial networking sister company of Facebook used in sharing pictures and videos.
Twitter is an American social media that is used by many people for sharing the news and engage with each other through texts commonly known as tweets.
YouTube is a video sharing media based in America and which is run by Google company
Types of messaging and content that are most common in social media programs
Content which stimulates emotions for example making the message to be humor and this helps especially in advertisement because it makes people to remember the brand of the product (Scott, nd).
Inspirational messaging which gives encouragements to the people reading it.
The content that meet the audience on intellectual level
Visual content for example graphs, info graphs, GIFs and such
Live-streaming videos especially in YouTube and instagram.
Most effective platforms
This platform is effective because of its large number of active users who make it more interactive.
Facebook is used by all groups of people without age limit therefore making it effective in business advertisement.
Also this platform has an option of sponsoring ads in which the pricing will depend on the number of people the user wants to reach.
Facebook does not consume a lot of internet bundles as compared to other platforms and therefore it is not expensive Werner, Hulme & Camden, 2008) (2008). .
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Twitter, is the only platform that has made it easy to easily reach those people who are more influencing in this world (Zimmerman & Ng, nd). .
E-commerce businesses has turned to twitter platform in order to conduct education or create awareness on the products and brands.
Per month, twitter is estimated to have more than 320 million active users which a good following.
Instagram is the most lively and interactive platform with monthly active users of 500 million which is an approximate 58% of its subscribers making it the best growing social platform (Zimmerman & Ng, nd).
It attracts a good number of young people therefore, if the entrepreneur deals with the things which are mostly used by the youth, this will ne a good platform.
This platform is audio visual enabled therefore making products appealing to the audience.
THE PLATFORMS TO LAUNCH SOCIAL MEDIA PRESENCES
There are different platforms where social media preferences can be launched. These platforms include the electronic gadgets such as mobile phones, tablets, laptops and desktops (Udell & Woodill, nd).
Also, television is another platform for launching the social media preferences.
LIST OF REFERENCE
Brofyonski, D. (2012). The global impact of social media, Detroit, MI: Greenhaven Press.
Scott, D. The new rules of marketing & PR.
Werner, B., Hulme, G., & Camden, J. (2008). The Facebook. Brisbane, Qld,: The artist.
Mckinnon, A. You Tube Guide To Building A channel, Audience And To Start Making passive income.
Zimmerman, J., &Ng, D. social media marketing all in one.
Udell, C., & Woodill, G. mastering mobile learning.
