diss 2

Principle #1 is fundamental. Once it is accepted, the remaining 29 principles become useful.

Principles 1-4 underlie all of the other principles.

1-9 are about developing genuine rapport with others; they are required before doing 10-30.

10-21 are about gaining willing cooperation

22-30 are about leading

1. Don’t criticize, condemn, or complain

2. Give honest, sincere appreciation

3. Arouse in the other person an eager want

4. Become genuinely interested in other people

5. Smile

6. Remember that a person’s name is to that person the sweetest and most important sound in any language

7. Be a good listener, Encourage others to talk about themselves

8. Talk in terms of the other person’s interests

9. Make the other person feel important – and do it sincerely.

10. The only way to get the best of an argument is to avoid it

11. Show respect for the other person’s opinion. Never say “you’re wrong”.

12. If you are wrong, admit it quickly and emphatically

13. Begin in a friendly way

14. Get the other person saying “yes, yes” immediately

15. Let the other person do a great deal of the talking

16. Let the other person feel the idea is his or hers

17. Try honestly to see things from the other person’s point of view

18. Be sympathetic with the other person’s ideas and desires

19. Appeal to nobler motives

20. Dramatize your ideas

21. Throw down a challenge

22. Begin with praise and honest appreciation

23. Call attention to people’s mistakes indirectly

24. Talk about your own mistakes before criticizing the other person

25. Ask questions instead of giving direct orders

26. Let the other person save face

27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise”.

28. Give the other person a fine reputation to live up to.

29. Use encouragement. Make the fault seem easy to correct.

30. Make the other person happy about doing the thing you suggest.