Innovative Design Thinking (Human Resource)

HR Innovation Through

Design Thinking

Identify Persona’s Key

User Needs

Brainstorming

Get Feedback Showcase your

great idea

Craft “Need” Questions

Wiork out the ideas

User journey

How might we help Mrs Foo lead

a healthier lifestyle with her family?

Integrating your Concept into an

Ideal Journey Experience Map

Journey Experience Map is...

...also known as touch-points or “moments of truth” map.

It visually illustrates users’ processes and perceptions throughout their relationships with the organisation / product / service.

It identifies opportunities to enhance a user experience.

This is the typical journey experience of Sensible Sam.

Positive experience/ Gain

Negative experience/ Pain

Taking care of Grandma together with sibling and keeping her accompany

Language barrier prevents him from sharing the common entertainment with Grandma

Stay positive to keep encouraging Grandma who can be negative about her conditions

At times, due to language barrier, Sam is unable to communicate with Grandma to understand her conditions

Overloaded with information and unsure of what to read up on Google to help alleviate Grandma’s condition

Unable to cope when it comes to carrying Grandma and risk hurting her

Journey experience before your innovation

Identify 2-3 opportunity areas for change!

Before Arrival

At the entrance of Supermarket

At the Fresh Food section

At the Deli Navigating within the supermarket

Cashier ........

Positive experience/ Gain

Negative experience/ Pain

Opportunity for change!

Develop your ideas into 1 best concept

and draw it out!

Activity

Concept Integrate your

innovation

Story- boarding

Map out the new experience of your

customer

+

Concept Name

Explain and Sketch out your full idea in a Storyboard

How Does it Work?

What are the Users needs that your Idea addresses?

Start with Persona’s current situation

End with Persona’s improved situation after

interacting with your idea

Who are the stakeholders involved?

What are the resources required?

Describe your concept with this template...

Concept Name

Explain and Sketch out your full idea in a Storyboard

How Does it Work?

What are the Users needs that your Idea addresses?

Start with Persona’s current situation

End with Persona’s improved situation after interacting with your idea

Who are the stakeholders involved?

What are the resources required?

Consider illustrating details through Storyboarding...

Positive experience/ Gain

Negative experience/ Pain

Taking care of Grandma together with sibling and keeping her accompany

Language barrier prevents him from sharing the common entertainment with Grandma

Stay positive to keep encouraging Grandma who can be negative about her conditions

How can you innovation help your user here?

How can the innovation sustain a better user experience

Create a lasting impact

Ideal User Journey with your innovation

Prototyping

...building an early sample or model to test a concept. It is a simulation that allows the user to experience chosen aspects of a potential product.

Prototyping is...

Why is prototyping important in Design Thinking?

https://www.youtube.com/watch?v=Vpd7uov5UM0

Watch from 0:0:00 to 0:2:01

How can we prototype roughly?

https://www.youtube.com/watch?v=k_9Q-KDSb9o

Watch from 0:0:00 to 0:2:01

We’re looking for Quick & Dirty models...

The emotional experience with a product or service is sometimes best expressed by acting it out, taking on the role of the constituent or customer.

Are you ready to prototype?

Activity

What are your takeaways?