BUS4098 3-year Strategic Plan Assignment
Industry 42 3-YEAR STRATEGIC PLAN : Y14 – Y16 Company E
Strategic Vision Statement Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.
Objectives / Performance Targets Your target objectives should be at least as high as investor expectations. Higher scores are awarded for setting objectives and achieving performances that exceed investor expectations. Lower scores are awarded for setting objectives and achieving performances that are below investor expectations.
Earnings Per Share (EPS)
Return on Average Equity (ROE)
Stock Price
Credit Rating
Image Rating
Performance Targets
$ 0.00
0.0 %
$ 0.00
n.a.
0
Year 14
$ 0.00
0.0 %
$ 0.00
n.a.
0
Year 15
$ 0.00
0.0 %
$ 0.00
n.a.
0
Year 16
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Industry 42 3-YEAR STRATEGIC PLAN : Y14 – Y16 Company E
Strategy for Achieving Performance Objectives
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Industry 42 3-YEAR STRATEGIC PLAN : Y14 – Y16 Company E
Internet Price ($ per pair) Pairs Sold Online (000s)
Wholesale Price ($ per pair) Pairs Sold to Retailers (000s)
Cost Per Pair Sold ($ per pair)
Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair)
Branded ($ per pair sold) Private-Label ($ per pair sold)
Branded Mktng Expenses ($/pair sold)
Footwear Operations in North America
Branded
Private-Label
Warehouse Expenses
Marketing Expenses
78.00 373
55.00 1,991
30.03
40.00 706
28.23
5.36 1.00
9.10
Company E
81.60 367
52.00 2,064
27.70
34.67 370
28.94
5.32 1.05
9.66
Industry Average
Year 11
78.00 462
55.00 2,024
30.02
40.00 492
27.61
5.61 1.00
12.77
Company E
86.60 426
55.00 2,205
28.43
40.00 308
30.58
5.48 1.04
11.75
Industry Average
Year 12
130.00 197
88.00 1,168
30.12
0.00 0
0.00
5.92 0.00
20.56
Company E
97.00 479
62.60 2,230
28.77
40.00 290
32.42
5.67 1.00
15.15
Industry Average
Year 13 Historical Operating Performance
Year 14 Year 15 Year 16
Company E's Projected Operating Performance
Internet Price ($ per pair) Pairs Sold Online (000s)
Wholesale Price ($ per pair) Pairs Sold to Retailers (000s)
Cost Per Pair Sold ($ per pair)
Price ($ per pair)
Footwear Operations in Europe-Africa
Branded
Private-Label
85.00 290
60.00 1,700
35.44
Company E
79.40 324
54.80 1,798
33.39
Industry Average
Year 11
85.00 374
60.00 2,059
34.73
Company E
83.40 362
55.00 1,886
33.22
Industry Average
Year 12
119.20 268
84.00 1,496
34.49
Company E
95.04 399
61.00 1,932
34.49
Industry Average
Year 13 Historical Operating Performance
Year 14 Year 15 Year 16
Company E's Projected Operating Performance
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00
0
0.00
0.00 0
0.00
0
0.00
0.00 0
0.00
0
0.00
Pairs Sold (000s) Cost Per Pair Sold ($ per pair)
Branded ($ per pair sold) Private-Label ($ per pair sold)
Branded Mktng Expenses ($/pair sold)
Warehouse Expenses
Marketing Expenses
0.00 0
0.00
5.40 0.00
8.59
37.00 233
36.32
5.47 1.05
9.28
45.00 490
29.72
5.92 1.00
10.85
42.50 347
33.40
5.70 1.00
10.40
42.00 295
32.92
7.07 1.00
15.22
43.50 253
36.56
6.03 1.00
10.93
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0.00 0 0.00
0.00 0.00
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0 0.00
0.00 0.00
0.00
Industry 42 3-YEAR STRATEGIC PLAN : Y14 – Y16 Company E
Internet Price ($ per pair) Pairs Sold Online (000s)
Wholesale Price ($ per pair) Pairs Sold to Retailers (000s)
Cost Per Pair Sold ($ per pair)
Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair)
Branded ($ per pair sold) Private-Label ($ per pair sold)
Branded Mktng Expenses ($/pair sold)
Footwear Operations in Asia-Pacific
Branded
Private-Label
Warehouse Expenses
Marketing Expenses
78.00 283
55.00 864
26.75
0.00 0
0.00
6.99 0.00
11.12
Company E
81.60 243
49.00 1,086
23.69
32.00 204
25.25
6.34 1.00
12.45
Industry Average
Year 11
78.00 398
55.00 787
26.51
0.00 0
0.00
7.73 0.00
14.10
Company E
87.60 280
50.40 1,246
24.58
37.00 287
29.97
6.29 1.08
13.40
Industry Average
Year 12
110.00 276
77.00 1,069
31.70
0.00 0
0.00
6.46 0.00
14.88
Company E
94.00 338
58.40 1,643
27.64
40.00 292
30.37
5.81 1.00
13.10
Industry Average
Year 13 Historical Operating Performance
Year 14 Year 15 Year 16
Company E's Projected Operating Performance
Internet Price ($ per pair) Pairs Sold Online (000s)
Wholesale Price ($ per pair) Pairs Sold to Retailers (000s)
Cost Per Pair Sold ($ per pair)
Price ($ per pair)
Footwear Operations in Latin America
Branded
Private-Label
85.00 254
60.00 923
37.73
Company E
79.40 251
54.80 1,086
34.69
Industry Average
Year 11
85.00 359
60.00 820
38.59
Company E
83.40 288
55.60 1,243
36.21
Industry Average
Year 12
119.20 251
84.00 1,370
38.04
Company E
95.84 339
63.20 1,629
36.04
Industry Average
Year 13 Historical Operating Performance
Year 14 Year 15 Year 16
Company E's Projected Operating Performance
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00 0
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0
0.00
0
0.00
0.00 0
0.00
0
0.00
0.00 0
0.00
0
0.00
Pairs Sold (000s) Cost Per Pair Sold ($ per pair)
Branded ($ per pair sold) Private-Label ($ per pair sold)
Branded Mktng Expenses ($/pair sold)
Warehouse Expenses
Marketing Expenses
0.00 0
0.00
6.70 0.00
9.90
37.00 260
38.29
6.41 1.00
10.77
45.00 490
35.61
7.46 1.00
12.79
42.50 348
37.39
6.36 1.00
10.72
50.00 640
34.80
5.72 1.00
11.90
47.50 427
36.09
5.66 1.00
10.31
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0.00 0 0.00
0.00 0.00
0.00
0.00 0 0.00
0.00 0.00
0.00
0.00 0 0.00
0.00 0.00
0.00
Industry 42 3-YEAR STRATEGIC PLAN : Y14 – Y16 Company E
Corporate-Level Financials
Administrative Expenses ($000s) Interest Costs ($000s) Shares of Stock Issued (000s) (for share repurchase enter a negative value)
19,650 8,708
25,000
Company E
17,230 8,708
21,260
Industry Average
Year 11
19,805 8,160
25,000
Company E
18,185 8,973
22,260
Industry Average
Year 12
22,964 6,096
25,000
Company E
20,164 7,175
22,461
Industry Average
Year 13 Historical Corporate-Level Financials
Year 14 Year 15 Year 16
Company E's Projected Corporate-Level Financials
Net Revenues Internet Wholesale Private-Label Total
Income Statements
Cost of Pairs Sold Warehouse Expenses Marketing Expenses Administrative Expenses Operating Profit Interest Costs Pre-Tax Profit Income Taxes Net Profit
Shares of Stock Outstanding (000s)
Earnings Per Share ($ per share)
$ 112,409 314,405
28,240
$ 60,971
455,054
236,539 40,040 63,013 19,652 95,810
8,708 87,102 26,131
25,000
$2.44
Year 11
$ 148,694 328,216
64,307
$ 65,721
541,217
281,640 47,773 89,952 19,805
102,047 8,160
93,887 28,166
25,000
$2.63
Year 12
$ 130,823 426,514
44,046
$ 140,291
601,383
238,233 39,451 94,222 22,965
206,512 6,096
200,416 60,125
25,000
$5.61
Year 13 Company E's Historical Income Statements
$ 0 0 0
$ 0
0
0 0 0 0 0 0 0 0
25,000
$0.00
Year 14
$ 0 0 0
$ 0
0
0 0 0 0 0 0 0 0
25,000
$0.00
Year 15
$ 0 0 0
$ 0
0
0 0 0 0 0 0 0 0
25,000
$0.00
Year 16 Company E's Projected Income Statements
0 0 0
0 0 0
0 0 0
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