BUS4950

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Page 1 Front Page Page 2 Stocks & Bonds Page 3 Financial Summary Page 4 Production Analysis

Page 5 Traditional Segment Analysis Page 6 Low End Segment Analysis Page 7 High End Segment Analysis Page 8 Performance Segment Analysis Page 9 Size Segment Analysis

Page 10 Market Share Page 11 Perceptual Map Page 12 HR/TQM Report

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Round: 2 Dec. 31, 2022

Chen m

C116647_042

Andrews Manling Chen

Baldwin

Chester

Digby

Erie

Ferris

Selected Financial Statistics Andrews Baldwin Chester Digby Erie Ferris ROS -2.8% 5.5% 6.5% 6.7% 5.7% 7.0% Asset Turnover 0.90 1.06 1.24 1.19 0.98 1.35 ROA -2.6% 5.8% 8.1% 8.0% 5.6% 9.5% Leverage (Assets/Equity) 1.8 2.0 2.0 2.0 2.0 2.0 ROE -4.7% 11.8% 15.8% 15.7% 11.3% 18.6% Emergency Loan $0 $0 $0 $0 $0 $0 Sales $89,035,307 $122,587,013 $154,293,704 $157,992,088 $121,430,647 $141,272,826 EBIT $1,515,688 $16,879,190 $22,135,853 $23,545,648 $17,738,015 $20,964,167 Profits ($2,534,269) $6,704,268 $10,008,748 $10,617,319 $6,897,788 $9,957,111 Cumulative Profit $1,972,431 $18,305,555 $17,559,284 $20,307,535 $15,470,880 $20,156,303 SG&A / Sales 17.1% 13.9% 10.9% 12.3% 9.6% 13.1% Contrib. Margin % 29.4% 34.0% 30.2% 32.2% 30.8% 31.6%

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Stocks & Bonds C116647_042 Round: 2

December 31 , 2022

Stock Market Summary

Company Close Change Shares MarketCap ($M) Book Value PerShare EPS Dividend Yield P/E

Andrews $19.86 ($11.30) 2,388,206 $47 $22.63 ($1.06) $1.00 5.0% -18.7 Baldwin $48.18 $3.29 2,046,274 $99 $27.87 $3.28 $3.23 6.7% 14.7 Chester $48.54 $11.53 2,069,366 $100 $30.69 $4.84 $0.09 0.2% 10.0 Digby $53.08 $11.93 2,086,720 $111 $32.36 $5.09 $0.00 0.0% 10.4 Erie $43.74 $4.72 2,128,085 $93 $28.78 $3.24 $1.11 2.5% 13.5 Ferris $52.06 $10.72 2,000,000 $104 $26.77 $4.98 $1.34 2.6% 10.4

Bond Market Summary Company Series# Face Yield Close$ S&P Andrews 12.5S2024 $10,924,506 12.3% 101.36 BB 14.0S2026 $20,850,000 13.1% 107.03 BB 11.3S2031 $10,000,000 11.5% 97.84 BB Baldwin 12.5S2024 $11,609,210 12.5% 100.34 B 14.0S2026 $20,850,000 13.3% 105.13 B Chester 12.5S2024 $13,900,000 12.4% 100.67 B 14.0S2026 $20,850,000 13.2% 105.76 B Digby 12.5S2024 $13,828,904 12.4% 100.51 B 14.0S2026 $20,850,000 13.3% 105.44 B 11.7S2032 $2,891,032 12.0% 97.20 B Erie 12.5S2024 $13,900,000 12.5% 100.34 B 14.0S2026 $20,850,000 13.3% 105.13 B 11.8S2032 $2,640,750 12.1% 97.21 B Ferris 12.5S2024 $4,626,007 12.4% 100.67 B 14.0S2026 $20,850,000 13.2% 105.76 B

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Financial Summary C116647_042 Round: 2December 31, 2022

Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris Cash flows from operating activities Net Income (Loss) ($2,534) $6,704 $10,009 $10,617 $6,898 $9,957 Adjustment for non-cash items: Depreciation $9,347 $7,647 $7,707 $7,473 $8,355 $5,927 Extraordinary gains/losses/writeoffs $0 $55 $9 $7 ($539) ($805) Changes in current assets and liabilities: Accounts payable ($3,562) ($29) $2,021 $2,450 $239 $1,551 Inventory ($2,091) ($3,830) ($2,248) ($2,906) $1,286 ($422) Accounts receivable $3,256 $219 ($2,916) ($3,359) ($797) ($2,218) Net cash from operations $4,416 $10,765 $14,582 $14,283 $15,440 $13,990

Cash flows from investing activities Plant improvements (net) $0 ($4,130) ($5,640) ($19,920) ($9,292) ($6,910) Cash flows from financing activities Dividends paid ($2,388) ($6,617) ($190) $0 ($2,369) ($2,671) Sales of common stock $3,000 $0 $0 $2,940 $0 $0 Purchase of common stock $0 $0 $0 $0 $0 $0 Cash from long term debt issued $0 $0 $0 $2,891 $2,641 $0 Early retirement of long term debt $0 ($3,328) ($536) $0 $0 ($1,298) Retirement of current debt $0 ($11,359) ($11,359) ($11,359) ($11,359) ($11,359) Cash from current debt borrowing $0 $19,454 $15,742 $18,370 $14,857 $17,822 Cash from emergency loan $0 $0 $0 $0 $0 $0

Net cash from financing activities $612 ($1,850) $3,658 $12,842 $3,771 $2,494 Net change in cash position $5,028 $4,785 $12,601 $7,205 $9,919 $9,574

Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris Cash $5,043 $23,955 $29,056 $24,776 $27,130 $26,522 Accounts Receivable $6,098 $10,076 $12,682 $12,986 $9,981 $11,611 Inventory $3,755 $13,287 $11,672 $13,049 $8,621 $10,481 Total Current Assets $14,896 $47,318 $53,410 $50,810 $45,732 $48,614 Plant and equipment $140,200 $114,700 $115,600 $127,100 $125,318 $88,900 Accumulated Depreciation ($56,627) ($46,247) ($44,853) ($45,527) ($47,028) ($32,807) Total Fixed Assets $83,573 $68,453 $70,747 $81,573 $78,290 $56,093 Total Assets $98,469 $115,771 $124,157 $132,384 $124,021 $104,708

Accounts Payable $2,649 $6,831 $8,917 $8,919 $6,721 $7,871 Current Debt $0 $19,454 $16,991 $18,370 $18,667 $17,822 Total Current Liabilities $2,649 $26,285 $25,908 $27,289 $25,388 $25,693 Long Term Debt $41,775 $32,459 $34,750 $37,570 $37,391 $25,476 Total Liabilities $44,424 $58,744 $60,658 $64,859 $62,778 $51,169 Common Stock $32,347 $19,945 $20,736 $21,823 $22,747 $18,360 Retained Earnings $21,699 $37,082 $42,763 $45,701 $38,496 $35,179 Total Equity $54,046 $57,027 $63,499 $67,525 $61,243 $53,539 Total Liabilities & Owners' Equity $98,469 $115,771 $124,157 $132,384 $124,021 $104,708

Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris Sales $89,035 $122,587 $154,294 $157,992 $121,431 $141,273 Variable Costs (Labor, Material, Carry) $62,824 $80,872 $107,642 $107,179 $84,088 $96,596 Contribution Margin $26,211 $41,715 $46,652 $50,813 $37,343 $44,677 Depreciation $9,347 $7,647 $7,707 $7,473 $8,355 $5,927 SGA (R&D, Promo, Sales, Admin) $15,199 $17,085 $16,792 $19,496 $11,657 $18,572 Other (Fees, Writeoffs, TQM, Bonuses) $150 $104 $18 $298 ($407) ($786) EBIT $1,516 $16,879 $22,136 $23,546 $17,738 $20,964 Interest (Short term, Long term) $5,415 $6,354 $6,424 $6,878 $6,909 $5,333 Taxes ($1,365) $3,684 $5,499 $5,834 $3,790 $5,471 Profit Sharing $0 $137 $204 $217 $141 $203 Net Profit ($2,534) $6,704 $10,009 $10,617 $6,898 $9,957

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Production Analysis C116647_042 Round: 2December 31, 2022

Production Information

Name Primary

Segment Units Sold

Unit Inven

tory Revision Date Age

Dec.31 MTBF Pfmn

Coord Size

Coord Price Material

Cost Labor Cost

Contr. Marg.

2nd Shift &

Over- time

Auto mation

Next Round

Capacity Next

Round Plant Utiliz.

Able Trad 999 0 11/22/2022 1.7 18000 7.0 13.0 $27.00 $11.38 $8.02 30% 0% 4.0 2,200 45% Acre Low 1,070 30 12/22/2022 1.9 13000 3.0 15.0 $20.00 $7.17 $6.88 27% 0% 5.0 1,800 55% Adam High 478 21 11/16/2022 1.3 22000 10.0 10.0 $37.00 $15.43 $9.17 34% 0% 3.0 1,100 45% Aft Pfmn 369 10 8/5/2022 1.7 24000 10.0 15.0 $32.00 $14.08 $9.17 26% 0% 3.0 700 54% Agape Size 348 117 11/9/2022 1.6 18500 5.0 9.0 $32.00 $13.04 $9.17 29% 0% 3.0 700 66% Baker Trad 985 246 12/5/2022 1.8 17000 6.5 13.5 $29.00 $10.60 $7.05 39% 0% 5.0 1,300 88% Bead Low 2,209 165 5/24/2016 6.6 14000 3.0 17.0 $21.00 $6.38 $6.93 34% 61% 7.0 1,400 159% Bid High 744 131 12/18/2022 1.2 23500 10.4 9.6 $39.00 $16.26 $11.35 30% 78% 3.0 600 176% Bold High 305 71 7/27/2022 1.7 22000 8.8 13.5 $34.00 $13.29 $9.40 30% 0% 3.0 600 50% Buddy Size 242 76 9/18/2022 1.6 16000 6.2 11.4 $34.00 $11.26 $9.40 34% 0% 3.0 650 41% Cake Trad 1,350 185 8/26/2022 1.9 14000 6.4 13.6 $26.50 $9.61 $8.09 32% 45% 5.5 1,000 144% Cedar Low 2,420 182 1/29/2021 6.6 12000 3.0 17.0 $19.50 $5.78 $6.36 35% 75% 7.5 1,400 173% Cid High 641 155 11/15/2022 1.3 23000 10.2 9.8 $37.50 $15.92 $10.04 31% 17% 3.0 600 116% Coat Pfmn 747 38 11/3/2022 1.5 27000 11.8 13.9 $32.50 $16.38 $10.29 20% 25% 4.0 600 124% Cure Size 708 52 9/10/2022 1.6 17000 5.4 8.6 $32.50 $12.94 $10.04 29% 17% 4.0 600 116% Daze Trad 1,442 170 8/22/2022 1.8 18100 6.8 13.3 $29.00 $11.17 $7.72 34% 25% 5.0 1,200 124% Dell Low 1,946 153 5/24/2016 6.6 14000 3.0 17.0 $21.50 $6.38 $6.66 37% 39% 7.0 1,400 138% Dixie High 651 182 12/3/2022 1.2 24000 10.2 9.8 $39.00 $16.22 $10.88 31% 50% 3.0 600 149% Dot Pfmn 752 55 11/13/2022 1.5 27000 11.8 13.9 $34.00 $16.38 $10.29 23% 25% 3.0 650 124% Dune Size 687 70 11/13/2022 1.5 19000 5.8 8.6 $34.00 $13.65 $10.04 31% 17% 3.0 600 116% Doom 0 0 8/9/2023 0.0 0 0.0 0.0 $0.00 $0.00 $0.00 0% 0% 6.0 500 0% Eat Trad 1,476 183 4/8/2022 2.1 15500 5.5 14.5 $27.00 $9.21 $7.47 36% 14% 7.0 1,400 113% Ebb Low 2,271 172 1/15/2022 6.6 12000 3.0 17.0 $19.50 $5.78 $6.96 32% 64% 6.0 1,450 163% Echo Trad 1,204 86 7/20/2022 1.4 16000 6.4 13.6 $27.00 $10.21 $9.20 23% 33% 5.0 900 132% Edge Pfmn 64 0 6/30/2018 4.5 25000 9.4 15.5 $34.00 $13.87 $11.63 28% 99% 3.0 1 198% Egg Size 76 67 12/24/2022 2.3 19000 6.9 13.4 $34.00 $11.44 $9.40 29% 0% 3.0 600 8% Fast Trad 1,136 271 4/22/2022 2.1 14000 5.5 14.5 $29.00 $8.76 $9.72 32% 63% 4.0 800 161% Feat Low 1,552 0 7/27/2025 6.6 13000 3.0 17.0 $22.00 $6.08 $8.72 32% 100% 6.0 700 198% Fist High 652 105 12/22/2022 1.2 25000 10.2 9.8 $39.00 $16.52 $10.43 33% 30% 3.0 550 129% Foam Pfmn 726 48 11/11/2022 1.5 27000 11.8 14.2 $34.00 $16.30 $9.00 27% 25% 4.0 600 124% Fume Size 708 64 11/9/2022 1.5 19000 5.4 8.4 $34.00 $13.67 $8.78 35% 17% 4.0 600 116% Fox 0 0 12/12/2022 0.0 25000 11.0 9.0 $39.00 $0.00 $0.00 0% 0% 5.5 500 0%

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Traditional Market Segment Analysis C116647_042 Round: 2December 31, 2022

Traditional Statistics Total Industry Unit Demand 8,809 Actual Industry Unit Sales 8,809 Segment % of Total Industry 30.4%

Next Year's Segment Growth Rate 9.2%

Traditional Customer Buying Criteria Expectations Importance 1. Age Ideal Age = 2.0 47% 2. Price $19.00 - 29.00 23% 3. Ideal Position Pfmn 6.4 Size 13.6 21% 4. Reliability MTBF 14000-19000 9%

Perceptual Map for Traditional Segment

Top Products in Traditional Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Eat 16% 1,437 4/8/2022 5.5 14.5 $27.00 15500 2.09 $1,050 63% $1,085 54% 31 Daze 16% 1,409 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66% $1,440 53% 36 Cake 15% 1,329 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100 66% $1,270 47% 35 Echo 13% 1,170 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050 57% $775 54% 29 Fast 13% 1,136 4/22/2022 5.5 14.5 $29.00 14000 2.08 $900 59% $1,235 48% 24 Baker 11% 985 12/5/2022 6.5 13.5 $29.00 17000 1.76 $1,300 76% $1,418 53% 37 Able 11% 984 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000 61% $1,000 50% 33 Acre 4% 349 12/22/2022 3.0 15.0 $20.00 13000 1.92 $800 48% $800 50% 5 Aft 0% 6 8/5/2022 10.0 15.0 $32.00 24000 1.72 $800 46% $800 50% 1 Bead 0% 1 5/24/2016 3.0 17.0 $21.00 14000 6.60 $1,300 74% $1,418 53% 0 Dell 0% 1 5/24/2016 3.0 17.0 $21.50 14000 6.60 $1,100 64% $1,512 53% 0

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Low End Market Segment Analysis C116647_042 Round: 2December 31, 2022

Low End Statistics Total Industry Unit Demand 11,180 Actual Industry Unit Sales 11,180 Segment % of Total Industry 38.6%

Next Year's Segment Growth Rate 11.7%

Low End Customer Buying Criteria Expectations Importance 1. Price $14.00 - 24.00 53% 2. Age Ideal Age = 7.0 24% 3. Ideal Position Pfmn 2.7 Size 17.3 16% 4. Reliability MTBF 12000-17000 7%

Perceptual Map for Low End Segment

Top Products in Low End Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Cedar 22% 2,419 1/29/2021 3.0 17.0 $19.50 12000 6.60 $1,100 64% $1,333 40% 25 Ebb 20% 2,270 1/15/2022 3.0 17.0 $19.50 12000 6.60 $1,050 62% $1,085 36% 23 Bead 20% 2,208 5/24/2016 3.0 17.0 $21.00 14000 6.60 $1,300 74% $1,418 40% 23 Dell 17% 1,945 5/24/2016 3.0 17.0 $21.50 14000 6.60 $1,100 64% $1,512 42% 20 Feat 14% 1,551 7/27/2025 YES 3.0 17.0 $22.00 13000 6.60 $1,100 64% $1,235 36% 17 Acre 6% 722 12/22/2022 3.0 15.0 $20.00 13000 1.92 $800 48% $800 27% 5 Eat 0% 39 4/8/2022 5.5 14.5 $27.00 15500 2.09 $1,050 63% $1,085 36% 1 Cake 0% 19 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100 66% $1,270 40% 0 Able 0% 6 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000 61% $1,000 27% 0

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High End Market Segment Analysis C116647_042 Round: 2December 31, 2022

High End Statistics Total Industry Unit Demand 3,448 Actual Industry Unit Sales 3,448 Segment % of Total Industry 11.9%

Next Year's Segment Growth Rate 16.2%

High End Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 10.7 Size 9.3 43% 2. Age Ideal Age = 0.0 29% 3. Reliability MTBF 20000-25000 19% 4. Price $29.00 - 39.00 9%

Perceptual Map for High End Segment

Top Products in High End Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Bid 22% 744 12/18/2022 10.4 9.6 $39.00 23500 1.19 $1,250 71% $1,418 53% 38 Fist 19% 652 12/22/2022 10.2 9.8 $39.00 25000 1.18 $1,100 61% $1,235 44% 36 Dixie 19% 651 12/3/2022 10.2 9.8 $39.00 24000 1.23 $1,100 63% $1,512 51% 36 Cid 19% 641 11/15/2022 10.2 9.8 $37.50 23000 1.25 $1,000 58% $1,333 44% 30 Adam 14% 478 11/16/2022 10.0 10.0 $37.00 22000 1.27 $800 47% $800 32% 21 Bold 5% 188 7/27/2022 8.8 13.5 $34.00 22000 1.67 $1,300 72% $681 53% 5 Daze 1% 28 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66% $1,440 51% 1 Echo 1% 19 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050 57% $775 26% 0 Buddy 1% 18 9/18/2022 6.2 11.4 $34.00 16000 1.64 $1,300 72% $737 53% 1 Dot 0% 10 11/13/2022 11.8 13.9 $34.00 27000 1.47 $1,100 62% $1,368 51% 0 Coat 0% 10 11/3/2022 11.8 13.9 $32.50 27000 1.48 $1,000 56% $1,206 44% 0 Able 0% 4 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000 61% $1,000 32% 1

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Performance Market Segment Analysis C116647_042 Round: 2December 31, 2022

Performance Statistics Total Industry Unit Demand 2,749 Actual Industry Unit Sales 2,749 Segment % of Total Industry 9.5%

Next Year's Segment Growth Rate 19.8%

Performance Customer Buying Criteria Expectations Importance 1. Reliability MTBF 22000-27000 43% 2. Ideal Position Pfmn 11.4 Size 14.6 29% 3. Price $24.00 - 34.00 19% 4. Age Ideal Age = 1.0 9%

Perceptual Map for Performance Segment

Top Products in Performance Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Dot 27% 742 11/13/2022 11.8 13.9 $34.00 27000 1.47 $1,100 62% $1,368 38% 35 Coat 27% 737 11/3/2022 11.8 13.9 $32.50 27000 1.48 $1,000 56% $1,206 33% 34 Foam 26% 723 11/11/2022 11.8 14.2 $34.00 27000 1.47 $1,100 59% $1,235 35% 35 Aft 13% 364 8/5/2022 10.0 15.0 $32.00 24000 1.72 $800 46% $800 25% 12 Bold 4% 117 7/27/2022 8.8 13.5 $34.00 22000 1.67 $1,300 72% $681 23% 3 Edge 2% 64 6/30/2018 YES 9.4 15.5 $34.00 25000 4.50 $300 25% $155 17% 7 Daze 0% 1 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66% $1,440 38% 0

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Size Market Segment Analysis C116647_042 Round: 2December 31, 2022

Size Statistics Total Industry Unit Demand 2,776 Actual Industry Unit Sales 2,776 Segment % of Total Industry 9.6%

Next Year's Segment Growth Rate 18.3%

Size Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 5.4 Size 8.6 43% 2. Age Ideal Age = 1.5 29% 3. Reliability MTBF 16000-21000 19% 4. Price $24.00 - 34.00 9%

Perceptual Map for Size Segment

Top Products in Size Segment

Name Market Share

Units Sold to Seg

Revision Date Stock Out

Pfmn Coord

Size Coord

List Price MTBF

Age Dec.31

Promo Budget

Cust. Aware- ness

Sales Budget

Cust. Access- ibility

Dec. Cust. Survey

Fume 26% 708 11/9/2022 5.4 8.4 $34.00 19000 1.48 $1,100 59% $1,235 39% 39 Cure 26% 708 9/10/2022 5.4 8.6 $32.50 17000 1.56 $1,000 56% $1,206 37% 33 Dune 25% 687 11/13/2022 5.8 8.6 $34.00 19000 1.50 $1,100 62% $1,368 42% 39 Agape 13% 348 11/9/2022 5.0 9.0 $32.00 18500 1.58 $700 40% $700 27% 26 Buddy 8% 225 9/18/2022 6.2 11.4 $34.00 16000 1.64 $1,300 72% $737 28% 7 Egg 3% 75 12/24/2022 6.9 13.4 $34.00 19000 2.30 $1,050 56% $775 29% 0 Echo 1% 16 7/20/2022 6.4 13.6 $27.00 16000 1.40 $1,050 57% $775 29% 0 Able 0% 4 11/22/2022 YES 7.0 13.0 $27.00 18000 1.72 $1,000 61% $1,000 27% 0 Daze 0% 4 8/22/2022 6.8 13.3 $29.00 18100 1.84 $1,100 66% $1,440 42% 0 Cake 0% 1 8/26/2022 6.4 13.6 $26.50 14000 1.87 $1,100 66% $1,270 37% 0

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Market Share Report C116647_042 Round: 2December 31, 2022

Actual Market Share in Units Trad Low High Pfmn Size Total Industry Unit Sales 8,809 11,180 3,448 2,749 2,776 28,961 % of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0% Able 11.2% 0.1% 0.1% 0.0% 0.1% 3.5% Acre 4.0% 6.5% 3.7% Adam 13.9% 1.6% Aft 0.1% 13.2% 1.3% Agape 12.5% 1.2% Total 15.2% 6.5% 14.0% 13.3% 12.7% 11.3% Baker 11.2% 0.0% 3.4% Bead 0.0% 19.8% 7.6% Bid 21.6% 2.6% Bold 5.5% 4.3% 1.1% Buddy 0.5% 8.1% 0.8% Total 11.2% 19.8% 27.5% 4.3% 8.1% 15.5% Cake 15.1% 0.2% 0.1% 4.7% Cedar 0.0% 21.6% 8.4% Cid 18.6% 2.2% Coat 0.3% 26.8% 2.6% Cure 25.5% 2.4% Total 15.1% 21.8% 18.9% 26.8% 25.6% 20.3% Daze 16.0% 0.8% 0.1% 0.1% 5.0% Dell 0.0% 17.4% 6.7% Dixie 18.9% 2.3% Dot 0.3% 27.0% 2.6% Dune 24.7% 2.4% Total 16.0% 17.4% 20.0% 27.0% 24.9% 18.9% Eat 16.3% 0.3% 5.1% Ebb 0.0% 20.3% 7.8% Echo 13.3% 0.5% 0.6% 4.2% Edge 2.3% 0.2% Egg 0.0% 2.7% 0.3% Total 29.6% 20.7% 0.6% 2.3% 3.3% 17.6% Fast 12.9% 3.9% Feat 0.0% 13.9% 5.4% Fist 18.9% 2.3% Foam 0.1% 26.3% 2.5% Fume 25.5% 2.5% Total 12.9% 13.9% 19.0% 26.3% 25.5% 16.5%

Potential Market Share in Units Trad Low High Pfmn Size Total Units Demanded 8,809 11,180 3,448 2,749 2,776 28,961 % of Market 30.4% 38.6% 11.9% 9.5% 9.6% 100.0% Able 13.5% 0.1% 0.2% 0.2% 4.2% Acre 4.1% 6.8% 3.9% Adam 13.9% 1.7% Aft 0.1% 13.3% 1.3% Agape 12.5% 1.2% Total 17.8% 6.9% 14.0% 13.3% 12.7% 12.2% Baker 10.8% 3.3% Bead 19.6% 7.6% Bid 21.6% 2.6% Bold 5.5% 4.0% 1.0% Buddy 0.5% 8.1% 0.8% Total 10.8% 19.6% 27.5% 4.0% 8.1% 15.3% Cake 14.7% 0.2% 4.5% Cedar 21.5% 8.3% Cid 18.6% 2.2% Coat 0.3% 25.1% 2.4% Cure 25.5% 2.4% Total 14.7% 21.6% 18.9% 25.1% 25.5% 19.9% Daze 15.5% 0.8% 0.1% 0.1% 4.8% Dell 17.2% 6.7% Dixie 18.9% 2.2% Dot 0.3% 25.3% 2.4% Dune 24.7% 2.4% Total 15.5% 17.3% 20.0% 25.3% 24.9% 18.6% Eat 15.8% 0.3% 4.9% Ebb 20.1% 7.8% Echo 12.9% 0.5% 0.6% 4.0% Edge 7.6% 0.7% Egg 2.7% 0.3% Total 28.7% 20.5% 0.6% 7.6% 3.3% 17.7% Fast 12.5% 3.8% Feat 14.2% 5.5% Fist 18.9% 2.2% Foam 0.1% 24.7% 2.4% Fume 25.5% 2.4% Total 12.5% 14.2% 19.0% 24.6% 25.5% 16.3%

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Perceptual Map C116647_042 Round: 2December 31, 2022

Perceptual Map for All Segments

Andrews Name Pfmn Size Revised Able 7.0 13.0 11/22/2022 Acre 3.0 15.0 12/22/2022 Adam 10.0 10.0 11/16/2022 Aft 10.0 15.0 8/5/2022 Agape 5.0 9.0 11/9/2022 Aque 10.0 10.0 7/2/2022

Baldwin Name Pfmn Size Revised Baker 6.5 13.5 12/5/2022 Bead 3.0 17.0 5/24/2016 Bid 10.4 9.6 12/18/2022 Bold 8.8 13.5 7/27/2022 Buddy 6.2 11.4 9/18/2022

Chester Name Pfmn Size Revised Cake 6.4 13.6 8/26/2022 Cedar 3.0 17.0 1/29/2021 Cid 10.2 9.8 11/15/2022 Coat 11.8 13.9 11/3/2022 Cure 5.4 8.6 9/10/2022

Digby Name Pfmn Size Revised Daze 6.8 13.3 8/22/2022 Dell 3.0 17.0 5/24/2016 Dixie 10.2 9.8 12/3/2022 Dot 11.8 13.9 11/13/2022 Dune 5.8 8.6 11/13/2022

Erie Name Pfmn Size Revised Eat 5.5 14.5 4/8/2022 Ebb 3.0 17.0 1/15/2022 Echo 6.4 13.6 7/20/2022 Edge 9.4 15.5 6/30/2018 Egg 6.9 13.4 12/24/2022

Ferris Name Pfmn Size Revised Fast 5.5 14.5 4/22/2022 Feat 3.0 17.0 7/27/2025 Fist 10.2 9.8 12/22/2022 Foam 11.8 14.2 11/11/2022 Fume 5.4 8.4 11/9/2022 Fox 11.0 9.0 12/12/2022

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HR/TQM Report C116647_042 Round: 2December 31, 2022

HUMAN RESOURCES SUMMARY Andrews Baldwin Chester Digby Erie Ferris Needed Complement 580 706 898 887 728 801 Complement 580 706 898 887 728 801 1st Shift Complement 580 534 650 678 538 541 2nd Shift Complement 0 172 249 209 190 260 Overtime% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Turnover Rate 7.3% 8.8% 9.0% 8.8% 9.0% 8.8% New Employees 42 62 205 255 65 179 Separated Employees 119 56 0 0 2 0 Recruiting Spend $4,000 $2,000 $2,000 $2,200 $2,000 $2,500 Training Hours 70 30 25 30 25 30 Productivity Index 106.8% 101.1% 100.3% 101.2% 100.0% 101.4% Recruiting Cost $211 $186 $615 $816 $196 $627 Separation Cost $595 $280 $0 $0 $10 $0 Training Cost $812 $424 $449 $532 $364 $481 Total HR Admin Cost $1,618 $890 $1,065 $1,348 $570 $1,108 Labor Contract Next Year Wages $23.15 $23.15 $23.15 $23.15 $23.15 $23.15 Benefits 2,500 2,500 2,500 2,500 2,500 2,500 Profit Sharing 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% Annual Raise 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% Starting Negotiation Position Wages Benefits Profit Sharing Annual Raise Ceiling Negotiation Position Wages Benefits Profit Sharing Annual Raise Adjusted Labor Demands Wages Benefits Profit Sharing Annual Raise Strike Days

TQM SUMMARY Andrews Baldwin Chester Digby Erie Ferris Process Mgt Budgets Last Year CPI Systems $0 $0 $0 $0 $0 $0 Vendor/JIT $0 $0 $0 $0 $0 $0 Quality Initiative Training $0 $0 $0 $0 $0 $0 Channel Support Systems $0 $0 $0 $0 $0 $0 Concurrent Engineering $0 $0 $0 $0 $0 $0 UNEP Green Programs $0 $0 $0 $0 $0 $0 TQM Budgets Last Year Benchmarking $0 $0 $0 $0 $0 $0 Quality Function Deployment Effort $0 $0 $0 $0 $0 $0 CCE/6 Sigma Training $0 $0 $0 $0 $0 $0 GEMI TQEM Sustainability Initiatives $0 $0 $0 $0 $0 $0 Total Expenditures $0 $0 $0 $0 $0 $0 Cumulative Impacts Material Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Labor Cost Reduction 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction R&D Cycle Time 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Reduction Admin Costs 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Demand Increase 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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