DBA 701 - 3.3
anoobrosea
3.3Assignment_BlogDraft-Rubric.pdf
7/15/2021 3.3 Assignment: Blog Draft - 3SU2021 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=386155&grpid=0&isprv=0&bp=0&ou=144274 1/4
3.3 Blog Draft (25 Points) Course: 3SU2021 Craft Academic Writing for Bus (BADM-700-01A)
/ 3
/ 3
/ 3
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Audience
Headline
Opening
3 points
The author
shows evidence
that great
consideration
has been given
to the audience.
The topic is
highly relevant
and adds depth
to the subject.
2 points
The author
shows evidence
of consideration
for the audience
and the topic is
mostly relevant.
1 point
The author
shows evidence
of limited
consideration for
the audience and
the topic is only
somewhat
relevant.
0 points
The author
shows no
evidence of
consideration for
the audience
and/or the topic
is not relevant.
3 points
The headline is
highly
captivating,
piques interest,
and is directly
related to the
blog content.
2 points
The headline
captures the
audience's
attention and is
related to the
blog content.
1 point
The headline is
only somewhat
captivating
and/or is
minimally related
to the blog
content.
0 points
The headline is
not captivating
and/or is not
related to the
blog content.
3 points
The opening is
highly compelling
and causes the
reader to want to
continue reading.
2 points
The opening is
compelling and
the reader is
likely to continue
reading.
1 point
The opening is
only somewhat
compelling and
readers may or
may not choose
to continue
reading.
0 points
The opening is
not compelling
and the readers
are not likely to
continue reading.
7/15/2021 3.3 Assignment: Blog Draft - 3SU2021 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=386155&grpid=0&isprv=0&bp=0&ou=144274 2/4
/ 3
/ 3
/ 3
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Format
Visuals
Data
3 points
The blog post is
easily scannable,
digestible and
mobile friendly.
Content is
purposefully
formatted and
follows the
principles of
accessibility.
2 points
The blog post is
scannable and
digestible.
Most content is
purposefully
formatted, but
may contain
distracting
elements.
Some attempt
has been made
to make the
content
accessible.
1 point
The blog post is
somewhat
scannable and
digestible.
Little of the
content is
purposefully
formatted which
causes
distraction for
the reader.
Little attempt
has been made
to make the
content
accessible.
0 points
The blog post is
not scannable.
No attempt has
been made to
purposefully
format the
content, making
the content
difficult to
digest.
Content is not
accessible.
3 points
Use of images
and visual
spacing is highly
intentional,
follows correct
and consistent
formating, and
adds to the flow
and appeal of the
blog.
2 points
Use of images
and visual
spacing is
intentional,
follows
consistent
formatting, and
adds to the flow
and appeal of the
blog.
1 point
Use of images
and visual
spacing is
somewhat
intentional, but it
may detract from
the flow and
appeal of the
blog.
0 points
Use of images
and visual
spacing is not
intentional
causing the
reader to
become
distracted from
the flow of the
blog.
3 points
Data is skillfully
and correctly
used, supports
the topic of the
blog, and adds
greater depth
and interest to
the subject.
2 points
Data is used
correctly, aligns
with the topic of
the blog, and
adds greater
depth or interest
to the subject.
1 point
Data is
somewhat used
correctly, may
not support the
topic of the blog,
and only
marginally adds
depth or interest
to the subject.
0 points
Data is missing
or is used
incorrectly.
7/15/2021 3.3 Assignment: Blog Draft - 3SU2021 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=386155&grpid=0&isprv=0&bp=0&ou=144274 3/4
Total / 25
/ 3
/ 4
Criteria Excellent Competent Needs Improvement
Inadequate/Faili ng
Criterion Score
Communicatio
n
APA
Formatting,
Grammar, and
Mechanics
3 points
Communication
is easy to
understand.
Communicates
clearly through
the effective
control of
grammar and
diction.
2 points
Communication
is
understandable.
Communicates
clearly through
the control of
grammar and
diction, with only
minimal errors.
1 point
Communication
is not as clear
due to a few
issues with
effective control
of grammar and
diction.
0 points
Communication
is not as clear
due to many
issues with the
effective control
of grammar and
diction.
4 points
Blog is formatted
according to APA
style.
Source citations
and references
are used
correctly and
follow APA form
& style.
Written
communication is
easy to read and
understand.
Communicates
clearly through
the effective
control of
grammar and
spelling.
3 points
Blog is formatted
according to APA
style.
Source citations
and references
are used
correctly and
most follow APA
form & style.
Written
communication is
readable.
Communicates
clearly through
the control of
grammar and
spelling, with
only minimal
errors.
2 points
Blog is formatted
according to APA
style, with some
errors.
Some source
citations and
references are
missing and/or
do not follow
APA form &
style.
Written
communication is
not as clear due
to a few issues
with the
effective control
of grammar and
spelling.
1 point
(0-1 point)
Blog is not
correctly
formatted
according to APA
style.
Source citations
and references
are not used
correctly and do
not follow APA
form & style.
No
communication
or written
communication is
not as clear due
to many issues
with the
effective control
of grammar and
spelling.
7/15/2021 3.3 Assignment: Blog Draft - 3SU2021 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University
https://brightspace.indwes.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=386155&grpid=0&isprv=0&bp=0&ou=144274 4/4
Overall Score
Excellent 23 points minimum
Set at 92% - which is
lowest A.
Competent 21 points minimum
Set at 82% - which is
lowest B.
Needs Improvement 18 points minimum
Set at 72% - which is
lowest C.
Inadequate/Fail
ing 0 points minimum
Set at 0.
