Digital Marketing WK5

2

Digital iAdvertising iChannels

Digital iAdvertising iChannels

Digital iAdvertising i21EW5

SNHU

Terrell iMcGhee

5/23/2021

Digital iAdvertising iChannels

Display iAds

The idigital idisplay iis ia iprocedure iutilized ito iattract ithe iaudience iof ia iwebsite ior iany isocial imedia iplatform ito iperform ia iparticular iaction. iIt ican itake ivideos, iimages, iand itext iadvertisements ito iencourage ithe iaudiences ito iclick ithrough ito ia ilanding ipage iand imake ia ipurchase ior iany irelevant iaction. iThey ican ialso itarget ia ispecific iaudience iin icampaigns (Vieira iet ial., i2019). iIt iis ipertinent ito inote ithat iit ican itake iforms ilike ibanner iads, iinterstitial iads ithat iexhibit ia iweb ipage ibefore igetting idirected ito ithe ioriginal ipage. iIt icrucial ifor ipromoting idifferent ikinds iof ibusinesses ifor iit iencourages idiversity.

Emails

Email idigital imarketing iis ione iof ithe ibest idigital imarketing istrategies ithat ihelp ipromote iproducts iand iservices ifor idifferent iorganization iand iattract iconsumers. iEmail imarketing iallows iconsumers ito ibe iaware iof ithe iavailable iproducts iand iitems iavailable iin ithe ibrand iby icombining ithe iorganization's imarketing iautomation iefforts (Vieira iet ial., i2019). iit iplays ia isignificant irole iin ia imarketing itechnique isuch ias ibrand iawareness, icreating irelationships iand iengaging iconsumers ito iaccess irelevant iservices isuch ias ipurchasing ivarious iitems ivia iemail imarketing.

Websites

Website idigital imarketing iconnects iconsumers iand ithe ibrand/organization ifor icommerce ipurposes. iIt ican icarry ionline iand ioffline imarketing iservices, iand ithe icustomers ican istill ireach ithe iwebsite iand imake iuse iof irelevant iinformation ithat iinvolves ithem (Kingsnorth, i2019). iThe iobjective iof ithis idigital istrategy iis ito irank iSERPs ivia ithe idevelopment iof iSEO iprocedures iand icontent imarketing, iincluding isocial imedia iinvolvement. iIt iis iessential ito iacknowledge ithat ioptimized iwebsites igive itheir iconsumers ia ispecific iexperience ithrough iparticular iinteractions iand ifeedbacks ito ithe iconsumer's iinbox.

Social iMedia iplatform (Facebook, iTwitter, iSnapchat, iInstagram)

It iinvolves iapplying isocial imedia ichannels ilike iFB, iTwitter, iSnap iChat iand iInstagram ito ipromote iservices iand iproducts ifor ibrands, ibusinesses ior iorganizations. iA ibusiness icompany ican iuse ithe imentioned ichannels ifor iadvertising ithe iproducts iand iits iservices ivia ivideos, idisplay iimages, iaudios, iand iother iforms ito ireach iits itarget iaudiences (Vinerean, i2017). iMany ikinds iof iresearches ihave iproved ithat isocial imedia iis idependable ifor iit igenerates iconsiderable isuccess ito ibusinesses iby ideveloping idevoted ibrand iadvocates. iThe ientire iprocess ihelps ito idrive ileads ithat ican ibe iused ifor isales iand imarketing.

The iScenario

My ibrand ihas ia istrong ie-commerce ipresence ibut ito iget irid iof itraffic iby ideveloping ia ipurchase iintent. iThe icompany iis ialso itrying ito ipromote iaffinity ibetween iproducts iand ithe icustomers. iOn ithe iother ihand, ithe iclient iis ilooking ifor ia ihigher iimpact iseasonal icampaign ithat iextensively ileverages ivideo. iThe ibest ichannel ito iuse iis iFacebook, ifor iit ialigns iwith ithe if=goals iof ithe iclient iand ithe iaims iof ithe ibrand. iFacebook iis ia iform iof isocial imedia ithat iwill ihelp ithe ibrand idrive iaway ifrom ithe itraffic iand igenerate ia ipurchase iintent.

Facebook ihas igained iprevalence iglobally; iit ihas imillions iof iusers ithat ican iprove ito ibe ipotential ibuyers, iconsumers ior ieven ibrand iambassador (Li & iLeonidou i2021) s. iSimilarly, iFacebook iwill ihelp ibuild ia ireputable iname ifor ithe ibrand ithrough ibrand iambassadors ior iinfluencers iwho iwill ihelp ienhance ithe iaffinity ibetween ithe iproducts iand ithe itarget icustomers. iIt iwill ialso imeet ithe iclient's ineeds iby ienhancing ibrand iawareness, idriving itraffics ito ithe iwebsite, ideveloping inew ileads, iand iimproving ibrand iinvolvement. iMoreover, iit iwill igenerate isatisfactory iresults ifor ithe iclient ibecause iit igives isocial icustomer iservice iand ienhances icommunity iand ibrand irelationships.

Pros iand iCons iof iDigital iDisplay iAdvertising iiv/s iSocial iMedia iChannels

Pros

The ifirst ipro iis ithat iit ihelps idevelop ithe idiversity iof iproducts iand iservices ito ithe ipeople. iIt icomes iin idifferent ivariations, iformats ior istyles, imaking iit ieasier ifor iconsumers ito iselect iwhatever ithey ilike. iSecondly, iit iinvolves iReach, iwhich ientails igetting ito imillions iof ipeople ithrough igaining iaccess ito inumerous isites ifrom ithe igoogle iads iaccounts. iThe ithird ipro iconsists iof itargeting, ifor iit ican itarget ia ispecific iaudience ion ithe iwebsite ientailing both idemographic iand igeo-targeting iwith iparticular iinterest (Assimakopoulos iet ial., i2017). iAnother ipro iof idisplay idigital imarketing iinvolves iMeasurable isuch ithat iclicks, iimpressions, iand idialogues ican ibe itraced ifrom igoogle iads iand iexhibit igranular iperformance.

On ithe iother ihand, ithe ipros iof isocial imedia ienhance ibrand iawareness iby iutilizing iplatforms isuch iFacebook, iTwitter, iInstagram, iincluding iSnap iChat. iIt ialso iimproves isearch iengine irankings iby iactivating isearch iengine ioptimization ito igain ihigher ipage irankings iand iachieve itraffic ifor ibusiness iwebsites. iThe isecond iprof ifor isocial imedia iinvolves iadequate icustomer isatisfaction, ifor iit idevelops ia ivoice ifor ithe icompany ivia isocial imedia ipages ilike iFB, iInstagram, iand iothers. iThe iorganization igets iindividualized ifeedback ias icompared ito iautomated imessages.

Cons

The idigital idisplay iads ihave idownsides ithat iinclude ibanner iblindness, ifor isome iusers iignore ithe iads ialtogether. iThe isecond icon iinvolves ian iad iblocker iwhere isome iusers iblock ithe iads. iFor ithe isocial imedia iplatforms, iits idownsides iinvolve itime-consuming ifor iit ineeds ia iperson ito ihave ia ifull-engagement iand irequire irobust iinternet iconnection iand ispeed. iThe isecond ichallenge iwith iutilizing isocial imedia iis ithe inegative ienergy ithat icomes iwith iit, isuch inasty icomments iand icreates ipublic inegativity imay ikill ithe imorale iof iany ibrand (Assimakopoulos iet ial., i2017). iOther idownsides iof isocial imedia idigital imarketing iinvolve iloss iof icontrol, iincluding ia ilong itime ion iROI.

References

Assimakopoulos, iC., iAntoniadis, iI., iKayas, iO. iG., & iDvizac, iD. (2017). iEffective isocial imedia imarketing istrategy: iFacebook ias ian iopportunity ifor iuniversities. iInternational iJournal iof iRetail & iDistribution iManagement.

Kingsnorth, iS. (2019). iDigital imarketing istrategy: ian iintegrated iapproach ito ionline imarketing. iKogan iPage iPublishers.

Li, iF., iLarimo, iJ., i& iLeonidou, iL. iC. (2021). iSocial imedia imarketing istrategy: idefinition, iconceptualization, itaxonomy, ivalidation, iand ifuture iagenda. iJournal iof ithe iAcademy iof iMarketing iScience, i49(1), i51-70.

Vieira, iV. iA., ide iAlmeida, iM. iI. iS., iAgnihotri, iR., i& iArunachalam, iS. (2019). iIn ipursuit iof ian ieffective iB2B idigital imarketing istrategy iin ian iemerging imarket. iJournal iof ithe iAcademy iof iMarketing iScience, i47(6), i1085-1108.

Vinerean, iS. i(2017). iContent imarketing istrategy. iDefinition, iobjectives iand itactics. iExpert iJournal iof iMarketing, i5(2).