signature question

A Running Head is used with Doctoral students.

Business Decision

Jeremy Harlow

University of Phoenix

Dr. Larry

QNT/351

11/02/20

Should use the provided Word template as it is set up for APA.

These are not Questions – this paper is reviewed, updated, and content added each week. Final submission is in Week 4.

Good company name. This should work but keep the research simple.

Replace this document by using the attached Word template.

Running Head: BUSINESS 1

BUSINESS 2

Business Decision

Question 1 Level 2 heading is justified left. Replace the Questions with the proper headings.

Content is to be double-spaced. Set the before and after line spacing to 0 pts. and double.

Content below is to be left justified.

Fizzy is basically considered be a soft drink that is carbonated in addition to being manufactured by the Fizzy drinks company. Initially, it used to be marketed in form of a temperance drink as well as being intended to be a patent medicine, its invention was within the late 19th century by one Arnold Luther whereby it ended being bought out by a particular business man, George Light whereby his strong tactics for marketing led to Fizzy becoming dominant within the market of globe soft drink all through the 20th century. To date, the Fizzy soft drink formula is basically a trade secret to date, nevertheless, various recipes that have been reported as well as publications of experimental recreations (Metcalf, et.al, 2019).

Question 2

With the Fizzy drinks company, it has various opportunities that are considered to be available for it to enhance as well as expand within its territory. The major opportunity is the need for it to introduce products that are basically new as well as diversifying its given segments. This is mainly due to the fact that Fizzy drinks is known to be in a favorable position as it has the opportunity big introducing offerings that are new within the segments of food in addition to health the same way with its competitors. This creation is capable of contributing to its revenue, in addition they are capable of branching out from drinks that are said to be carbonated at the same time expanding into something that suits most of its consumers. At the moment, people are working towards the consumption of drinks that are more healthy in addition to burning calories.

Question 3 a

The main reason as to why the business opportunity is considered to be if great essence is basically due to the fact that it will play a great role in helping the company stay at par with its other competitors who are also striving to penetrate in the market. In order for the Fizzy company to step into the market of food, it basically needs to make an introduction of commodities that are new on top of its normal products in order to increase diversity in consumer satisfaction. These commodities might be such as snacks, drinks that are free of sugar for the diabetic clients, additional flavors to suit a wide clientele base as well as adding segments of food to do that people can combine drinks with food to maximize on the opportunity.

Question 3 b

In case the given opportunity ends up with no improvement measures that are taken as well as no implementation of the opportunity, then the Fizzy drinks company misses out on an opportunity of developing further as well as expanding its business market place. If the opportunity is not utilized, the competitors of the organization will end up having an upper hand that is competitive as compared to Fizzy drinks who that have not put any specific measures into consideration.

The current market is changing rapidly hence the need for new commodity innovations as well implementation of the opportunity strategies in order to make sure that the company remains relevant within the market that is considered to be readily available. Consumers are always going for commodities that are in favor of their current situation such as sugar free drinks, healthy snacks not junk among others (Dixit, et.al, 2020, March).

References

Metcalf, L., Askay, D. A., & Rosenberg, L. B. (2019). Keeping humans in the loop: pooling knowledge through artificial swarm intelligence to improve business decision making. California Management Review, 61(4), 84-109.

Dixit, R., Singh, H., & Chinnam, R. B. (2020, March). Balancing pragmatism and values in business decision making. In 2020 IEEE Aerospace Conference (pp. 1-12). IEEE.