SEO Audit Final submission (due February 8, 2019 5pm est)

Running head: EMIRATES GROUP

EMIRATES GROUP

Emirates Group

Institution Affiliation

Name of the Student

Course Number

Due Date

SEO: Emirates Group

Keyword Recommendations: Every quality search optimization and marketing campaign needs to begin with an in-depth Key SEO Analysis. The company ought to start with what it believes is the top keyword. It would be the primary search keyword. SERP keyword analysis is appropriate for Emirates Group. SERP stands for Search Engine Results Page. It is the process of evaluating and assessing the top web pages that rank for a specific topic. In the case, the keywords are price, and flight destination (Malaga, 2018). Apart from looking a ranking difficulty, SERP analysis is capable of revealing how the close competitors might achieve their Google rank. The main aim of searching keywords is to ensure that the company’s website appears on the first page of the research. Many consumers are likely to visit the website of companies that are found on the first page for a particular search result (Malaga, 2018). The other features that Emirates Group ought to look at when conducting SERP analysis are SEO competitor score; today it becomes easy to comprehend and assess organic search results without any delay. Managing metrics; it is easy to select from a wide range of metrics and emphasize on those that are essential. From the analysis, I would recommend Emirates Group to use other keywords such as "cheap" and "comfort."

HTML Elements: HTM elements meet the features of a good website. It meets the criterion of a good and attractive website because of the following reasons. First, the number of words use is below 50. It is necessary to use less word since Google tends to cut tag titles that are more than 60 words. Second, the tag titles use at least one keyword. The keywords in the search are “airline” and “price.” Last but not least, the first letter in most of the words in the title tags are capitalized; this essential since using small letter or capital letters in the every letter is not attractive to the internet uses. The tag title acts as the actual title of the academic paper.

On the other hand, meta-descriptions require some improvement. The first listed organic search result fails to tell the audience why he should click on the post. It only focuses on price, discount, and the destination, but fails to mention something on the quality of the services. The second listed organic search result follows the same trend. It proceeds and gives unnecessary information that might be boring. In many cases, meta-description should be less than 150 words.

Interior Page Content Analysis: The content of the page fails to address some of the keywords identified above. Even the page detects the area of location automatically; it does not address the specific topic/issue. The content of the page is large and might, a time, become boring and tiresome. An effective website should be visually impressive (Park et al., (2015). It needs to reflect the Emirates Group, its services, and products. The designer of the content of the page must address the following; meaningful graphics, quality photography, simplicity, and text that is easily read. In conclusion, the Emirates Group will attract a broad spectrum of consumers if the above recommendations are taken into consideration.

References

Malaga, R. A. (2018). Worst practices in search engine optimization. Communications of the ACM, 51(12), 147-150.

Park, L. S., Yu, J., Yu, S., & Liao, L. (2015). U.S. Patent No. 9,116,994. Washington, DC: U.S. Patent and Trademark Office.