revision and final business plan

HEALTHCARE STRATEGIC INITIATIVE

Healthcare Strategic Initiative

Stefanie Williams

Professor Klense

Grand Canyon University

HCA-470

08/20/2020

Introduction

Health services in various healthcare units continue to vary overtime which has led to the patient choices when it comes to picking the best clinic to depend on. Some of the attributes to these changes correlate with the rise in technology and access to various resources in the form of human labor as well as the fiscal strength of the organization. Notably, Cleveland Clinic in Ohio has deduced a strategic business plan aiming to improve the safety of the patient, which will make their patients regard their hospital system to be a health care facility that holds their safety as a top priority (Orsini.et.al.2020). With this in mind, the clinic’s strategic plan is based on various driving goals which include being a lifelong partner to the patients as they deliver services to them, engagement of the caregivers and make them part of the team, embrace the digital tools which will enhance the experience of the caregiver as well as that of the patient. These steps will ensure the clinic meets its top strategic goal of providing a safe environment to the patients.

Key stakeholders

The main stakeholders in the Clinic that will work to ensure achievement of the stated strategic plan include the administrative team which works closely and consultatively to ensure the company objective under the support and hard work of every employee. Tom Mihaljevic, M.D who is the president of Cleveland Clinic is the senior stakeholder of the initiative and the vision carrier. He works as the Chief Executive Officer in the company to oversee all programs that unveil in the company. The society is another set of stakeholders that provides the patients in the clinic hence attributes to the general growth of the company. An essential set of stakeholders is the employees who are the service providers in the clinic. Since the organization has set up a series of services to ensure there is maximum safety for the patients, nurses will play a key role to mold the general environment of the patient to ensure they are safe, secure and happy as they are being attended to by the doctor. Florence Nightingale pointed out in her environmental theory that a nurse need to provide a clean and safe environment to facilitate the faster recovery of the patient. In this regard comma Cleveland clinic will utilize the potential of their nurses to meet the new initiative in the company of providing the safest environment for the patient. The government of Ohio is another stakeholder who will work to ensure the healthcare unit has a well-established market for operation by offering them a license that will allow members of the public to get for service provision.

Categorizing and prioritizing stakeholders

In terms of categorization, the clinic management has organized various stakeholders depending on the roles they will play to ensure the attainment of the strategic plan. Parents have their position to play in the company which is mainly to provide patients that will be treated in the health unit (Ruggeri.et.al.2020). They will also be involved in the assessment of the services offered by the by the health unit focusing on the way patients are being treated to determine their safety. The community acts as the philosophical screen to the company as it will be providing the required human resource to the organization. Here these stakeholders will be fueling the process since the community is the source of the nurses and doctors that will seek to attain the strategic goal of the company. The legal sponsors and the top administration are the set of stakeholders that will ensure the health care unit is well staffed for efficient flow of communication and delivery of duties in the healthcare. Prioritization will be on ensuring nurses have a conducive environment to safe services to the patients. Currently the company offers considerably better services to the patients where 34% probability is that the patient will survive. This means the company can achieve its objective by maximizing its potential to ensure the patients receive more care at the health unit.

Engagement and Communication plan

Cleveland Clinic developed the R.E.D.E model for an efficient flow of communication within and outside the clinic which will work to ensure the objectives of the company are achieved. Using this model, the Relationship, Establishment, Development and Engagement has enabled the clinicians and all other stakeholders in the company to develop a unified conversation for circulation of relevant information. The management has initiated an in-service training to improve the relationship-centered communication skills. An effective communication in the company will lead to improved medical outcomes, the safety of the patients which is a strategic goal, patience adherence, patient satisfaction due to the efficiency of the clinical services in the company.

R.E.D.E serves to ensure communication is passed to patients with pain especially the out-patient group of patients that are not within the health care unit. This will ensure such patients are attended to with immediate effect to ensure their comfort ability (Mustafa.et.al.2019). They can as well deliver bad news to the relevant parts in the company to ensure an action is taken to avoid such cases, this is a sign of showing care to the patient and hence the related parent or guardian will be notified of the case. R.E.D.E also serves to ensure there is maximization of the health outcomes through such cases like motivational interviewing within the health unit as well as to the public on the general conduct and treatment of the patients in the company.

Mode of Communication	Efficiency to the initiative
Television advertisement	Cleveland Clinic is among the best service delivery clinics in Ohio and thus the media takes up the mandate to sensitize the public of its good plans to ensure patient is comfortable
Internet	A well-established interface platform the company uses for online sales can be used to sensitize the new initiative. Social media platforms within Ohio and outside.
Outdoor advertisement	The existing good reputation from the health unit to the public gives them a good stand to bargain its capability to offer best services to the patients. Cleveland utilizes a large portion of its nurses from the adjacent society and hence they will treat their people with a whole heart when brought in.
Sponsorship and events	Cleveland Clinic president has good relations with the Ohio government which depends on their services for the health of her citizens. In regard to the new initiative it will be more easy for the government to offer them incentives as the social amenity. Other support comes from the World health organization which sees the clinic to be centrally placed to ensure the health of citizens in the area.

Conclusion

The desire of every health organization is to uphold the health of their patients through service delivery. This entails development of conducive environment that helps to promote the healing of the patient from the prevailing illness. Cleveland is among the key health centers in Ohio serving a large portion of patients in the region due to the professional depth of their doctors and nurses (Davis 2019). The move from management to develop a strategic initiative that drives towards improvement of the patients’ safety in the clinic received strong support from various stakeholders in the company including the government. Healthcare is an essential aspect that every leader will aspire to see their people happy and healthy, thus an initiative of this kind was imminent with the clinic of this kind. This will be a success based upon the current operations of the organization in which the front line staff members work diligently to ensure the patient improvement rate remains high. Reputation from the public remains promising as the government intervention will play a role not just to support the company initiative but also to ensure the health of the people.

References

Davis, M. M. (2019). Key collaborative factors when Medicaid accountable care organizations work with primary care clinics to improve colorectal cancer screening: relationships, data, and quality improvement infrastructure. Preventing chronic disease, 16.

Mustafa, S., Farver, C. F., Bierer, S. B., & Stoller, J. K. (2019). Impact of a leadership development program for healthcare executives: the cleveland clinic experience. The Journal of Health Administration Education, 36(1), 77.

Orsini, E., Mireles-Cabodevila, E., Ashton, R., Khouli, H., & Chaisson, N. (2020). How We Do It: Lessons on Outbreak Preparedness from the Cleveland Clinic. Chest.

Ruggeri, C. E., Reed, R. E., Coyle, B., Stoltzfus, J., Fioravanti, G., & Tehrani, R. (2020). Closing the Gap: A Resident-Led Quality Improvement Project to Improve Colorectal Cancer Screening in Primary Care Community Clinics. Journal of Graduate Medical Education, 12(1), 104-108.

Please read the assignment rubric. You are missing many key requirements in the assignment that is listed on the rubric. You should have demographic information about this community.

Do not see numeric goals or outcomes.

Instructor Feedback: You had some good ideas in completing the 3rd part of your business plan and stakeholder communication plan. Some good general ideas for implementing your business plan that aligns to the organization’s strategic goals. You brought up some good rationale for your proposed strategic initiative. Some fair information in your market analysis and goals setting ideas. Could you more discussion, insight and critical thinking analysis in your paper. Perhaps more sources could have improved the length and content of your paper. Be sure to review the graded rubric as well as the study aide I posted for this assignment for more insight into how your grade was determined. Remember to use the study aides each week that are posted in the Announcement section in our class, to maximize your grades. I recommend that you read the week 4, week 5, week 6, and week 7 study aides to get a clear understanding the what the assignment is and resources to use in completing the business plan.

Study Aide for Module 6 for HSM 470!

Benchmark - Business Plan Part 3: Strategy

The purpose of this assignment is to conduct market analysis to set goals and formulate action and communication plans for the proposed initiative. I recommend that you review the information in the study aide for week 4 concerning a market analysis and the purpose and information about health care strategic plans.

Before you begin the written assignment, make sure you have conducted research relevant to the strategic initiative business plan. Include market analysis that can be used to formulate goals and outcomes, project structure, and stakeholder identification, needs, and communication.

In a 1,250-1,500 word business plan that is clear and concise and utilizes business language and style, address the following using bullet points, narratives, and relevant visuals.

History or rationale for the proposed strategic initiative, including industry trend data and other relevant research.

Market analysis (internal and external) summary and explanation for how this analysis supports the proposed initiative. Include discussion regarding competition.

Measurable project goals and outcomes and their relationship to the strategic focus of the organization.

Description of the project structure including alliances, contractual relationships, etc. and explanation of how each supports the proposed initiative.

Prioritized list of project stakeholders and an analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative.

Table that summarizes the communication plan describing how information will be disseminated to stakeholders including the communication strategies to be used and justification for each, the types of communication channels to be used, and how the communication plan supports what you hope to achieve with the strategic initiative. Articulate the specific leadership skills you will use to facilitate collaboration and communication between stakeholders.

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. 

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

This benchmark assignment assesses the following programmatic competencies: 

BS Health Care Administration

4.3: Analyze the impact of diverse cultures, values, beliefs, and experiences among cross-functional stakeholders. 

4.5: Evaluate leadership skills used in the facilitation of collaborative decision making among internal and external stakeholders.

History or rationale for proposed strategic initiative, including industry trend data and relevant research, is complete and includes explanation and relevant supporting details.

Internal and external market analysis summary, including explanation for how analysis supports proposed initiative and discussion of competition, is thorough and includes substantial relevant details and support data.

Measurable project goals and outcomes and discussion of relationships to the strategic focus of the organization is exemplary.

Description of project structure including alliances, contractual relationships and explanation of how each supports the proposed initiative, is thorough and includes substantial relevant supporting details.

Prioritized list of project stakeholders and analysis of the effect of diverse stakeholder cultures, values, beliefs, and experiences that need to be considered in the proposed initiative is thorough and includes substantial explanation and relevant supporting details.

Communication plan table summarizing how information will be disseminated, justification for what communication strategies and channels will be used, how the plan supports the strategic initiative, and specific leadership skills that will be used to facilitate collaboration and communication between stakeholders is exemplary.

Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.

Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

Writer is clearly in command of standard, written, academic English.

All format elements are correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

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Stakeholder Analysis and Communication Plan Recommended Outline:

1.Introduction [Be sure to mention what your strategic project is in your introduction and

conclusion paragraphs].

2.Identifying and Understanding Key Stakeholders

3.Categorizing and Prioritizing the Stakeholders

4.Engagement and Communication Plan

a. Formal communication methods.

b.Information communication methods.

Table 1.1

Stakeholder

Level of Power

Level of Interest

Actions

5.Conclusion

References

7 Ways to Communicate with Your Stakeholders. (2008, May 28). Retrieved from https://thesavvypm.wordpress.com/2008/05/28/7-ways-to-communicate-with-your-stakeholders/

Office of Health Equity. (2015, December 16). Retrieved from https://www.va.gov/HEALTHEQUITY/Partners_Stakeholders.asp

Thompson, R. (n.d.). What Is Stakeholder Management? Planning Your Stakeholder Communications. Retrieved from https://www.mindtools.com/pages/article/newPPM_08.htm