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Assessment 2 Cover Sheet

Assessment Cover Sheet Issue No.2 Revision No. 7

Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018

Page 1/2

School/ Department Name: School of Business

Course Name: Entrepreneurship, Innovation and New Ventures

Course Code: 15SMGB414

Instructor Name: Dr. Andri Ottesen

Assessment 2

Due Week 10

Student’s Name:

Student ID No:

Section:

Assignment 2 . – Business Ready Business Plan – Report and Pitching to Investors – Presentation.

Assessment 2: Group Report: Max 20 pages - 30%

Full 14 points business plan for new venture – itemized as listed in Assessment Matrix. Section I: ½ page sales pitch to investors (uniqueness (IP), marketability, profitability, scalability 1 % Section II: Business Description 5 Points

A. General description of business B. Industry background C. Goals and potential of the business and milestones D. Key Assumption about time, cost, revenue and profit

Section III Intellectual Property A. Current IP – Uniqueness and its value B. IP Protection – Patent, Trades Secret, Exclusive Contracts C. IP Generation – Knowledge Creation

Section IV: Marketing Background – 2,5%

E. Research and analysis F. Target market (customers) identified G. Market size and trends H. Competition I. Estimated market share

Section V: Marketing Plan– 2,5%

J. Market strategy—sales and distribution K. Pricing L. Advertising and promotions

Section VI: Operations – 2.5%

M. Specific operational procedures N. Identify location advantages O. Personnel needs and uses P. Proximity to suppliers

Section VII: Management 2.5%

Q. Resume of Management team that inspire trust of investors – Technical & Business Managers R. Legal corporate structure—stock and employment agreements, and ownership agreement, stock options S. Board of directors, advisors, and consultants

Section VIII: Financial 5,5%

T. Financial forecast - Profit and loss 10 years into the future (hokey Stick – scale up story telling) A. Cash flow – Month by Month for the first year and half (in and out of bank) - budget B. Break-even analysis and payback time C. Cost and time controls mechanizing

Assessment 2 Cover Sheet

Assessment Cover Sheet Issue No.2 Revision No. 7

Reference Number/Code: [ACK.FO.VPAC.10.01] Revision Date: March 2018

Page 2/2

Section IX: Critical Risks 2,5%

A. Risk Identification – permitting, marketing, financial, employee, IP, B. Risk Management Procedures C. Alternative courses of action

Section X: Harvest Strategy 2,5% A. (IPO, Trade sale, MBO; LBO) B. Continuity of business strategy C. Identify successor

Section XI: Milestone Schedule – GANT Chart 2,5% - match with Cash Flow

A. Timing and objectives B. Deadlines and milestones C. Relationship of events

Section XII: Offer to Investors

Valuation of the Company support Section XIII: Scale up Strategy for the 10 years ahead 2.5%

Section IVX: Appendix, List of Key Assumptions, Professional Image 1%

DO NOT WRITE IN THE AREA BELOW:

Mark ________/30

Feedback: ________________________________________________________________

________________________________________________________________

Instructor’s signature: __________________________

Student’s Signature: ___________________________