Business project
JasonB
24790ProposalTemplate2.docx24790 Business Project: Marketing ‘PROJECT PROPOSAL’ TEMPLATE
Page Limit: Three (3) pages plus References unless include figures, graphs, etc. which do not count towards limit.
Save as: BP Draft Proposal [INSERT STUDENT ID NUMBER] [INSERT STUDENT NAME]
BP Final Proposal [INSERT STUDENT ID NUMBER] [INSERT STUDENT NAME]
|
STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit |
|
|
STEP 1a: Full Name
|
STEP 1b: Student ID |
|
STEP 2: What is the title of your project? (make it strategic)
|
|
|
STEP 3: Which organization/industry is your project about?
|
STEP 4: Do you work for, or know managers at, this organization? |
|
STEP 5: Do you have permission to do this research? Is this project sponsored or funded in any way?
|
|
|
STEP 6: Describe a short market background based on your own research. State what the business problem is. Outline the research question. List the specific research objectives you will try to address. (DO NOT COPY/PASTE from client)
|
|
|
STEP 7: Which marketing theories will you refer to and use?
|
|
|
STEP 8: How do you propose to collect and analyse data?
|
|
|
STEP 9: What will the organization gain from the project that you propose to undertake?
|
|
|
STEP 10: A line about understanding your ethical and social responsibility to the client, customer, and UTS.
|
|
|
STEP 11: (ONE PAGE ONLY) Provide a plan for your project, including timelines and key activities
|
|
|
STEP 12: Provide a list of any references to which you have referred (use Harvard (UTS) referencing style) does not count towards your page limit |
