Business project
JasonB
247902019AssessmentGuidelines1.docx
The assessment for 24790 Business Project (Marketing) is divided into three key components:
1. Project Proposal (Individual) 10%
(This addresses objectives 1-2
NOTE: In order to obtain a pass grade in this subject, you must achieve an overall mark of at least 50%
2. Final Project Report (Individual) 70%
(This addresses objectives 1-3)
3. Project Review Report (Individual) 20 %
(This addresses objectives 1-2)
Total 100 %
1.1 A Reminder: Subject Objectives
On successful completion of this subject, students should be able to:
1. Demonstrate an understanding of marketing theory, frameworks, and models in relation to a selected business context;
2. Demonstrate capabilities to apply in great depth those theories, frameworks, and models relevant to a specific marketing challenge or opportunity an organisation is confronted with; and
3. Present findings in a well researched, structured, and concisely written report, including comprehensive and appropriate referencing.
1.2 Assessment Overview
All students are required to work individually in order to collect relevant information and apply relevant theories to examine a current business situation of an organisation. Students must develop managerially sound marketing recommendations addressing the issues that are identified as comprising this business situation. You should be guided by the evaluation criteria set out below and the substantive learning objectives for this assessment element.
This subject is designed to provide an opportunity for students to investigate a specific business activity related to marketing. The project might cover aspects such as the marketing strategy of a business unit, the effectiveness of a firm’s branding efforts, the validity of an organisations segmentation approach, or how a particular business is embracing electronic marketing as part of its overall business strategy. There is a wide range of topics that can be approached in this subject.
In any case students are expected to undertake appropriate research that includes data collection and data analysis, apply appropriate marketing theory and other theory learned in prior subjects, to interpret research findings and make strategic recommendations for a specific organisation of the student’s choosing.
In order to fully justify the recommendations that you make, you will be required to:
1. Explain the data (primary and/or secondary) that you have used to develop your assessment of the current business/market/environmental situation and justify the collection techniques for, analysis of, and limitations of these data.
2. Discuss the theories that support your project, and their relationship with the data that you have collected. You must also critique their applicability to the business situation under examination and explain how they help you to make business decisions.
3. Develop managerially relevant recommendations that clearly relate to your assessment of the current situation, the theories that you have chosen to apply, and the data that you have collected and analysed.
NOTE: This project is an academic assessment and is assessed using strict criteria outlined in this document, in the 24790 Subject Outline, and/or on UTSOnline. Organisations typically do not require discussions of the merits, strengths, and weaknesses of the theories/data collection techniques that have been applied. However, such a discussion is ESSENTIAL in your report and key to meeting the academic requirements set out for you. You may not use data collected for a previous assessment.
1.3 Late Submission Penalties & Special Consideration
Late submissions of any component of the assessment will NOT be accepted. Please refer to the following guidelines:
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|
Penalty |
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Up to 24 hours late |
Awarded grade for the assessment item – 10% |
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Up to 48 hours late |
Awarded grade for the assessment item – 20% |
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Up to 72 hours late |
Awarded grade for the assessment item – 30% |
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Up to 96 hours late |
Awarded grade for the assessment item – 40% |
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Up to 120 hours late |
Awarded grade for the assessment item – 50% |
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Over 120 hours late |
The assessment item will be awarded 0% |
Students anticipating having difficulties with any part of their project are strongly advised to contact the subject coordinator PRIOR to the due date. The assessment is designed to be spread across the course of the semester. As such, extensions will not be granted.
Special Consideration Students anticipating having difficulties with the assessment due to illness or misadventure are advised to apply for special consideration via the Student Administration Unit (see http://www.sau.uts.edu.au). All applications must be received PRIOR to the assessment due date(s).
1.5 Marking, Criteria, and Procedures
· You will be awarded a mark out of 100% for your ‘Project Proposal’ (10% of your overall subject grade).
· You will be awarded a mark out of 100% for your ‘Final Project Report’ (70% of your overall subject grade).
· You will be awarded a mark out of 100% for your ‘Project Review Report’ (20% of your overall subject grade).
Procedural issues associated with marking of assessment items are as follows:
· ‘Project Proposals’ will be graded against a set of evaluative criteria (see Appendix A on page 7 of this document). These criteria are also available as a separate PDF document on the BP UTSOnline site.
· ‘Final Project Reports’ will be graded against a set of evaluative criteria (see Appendix B on page 8 of this document). These criteria are also available as a separate PDF document on the BP UTSOnline site.
· ‘Project Review Reports’ will be graded against a set of evaluative criteria (see Appendix C on page 9 of this document). These criteria are also available as a separate PDF document on the BP UTSOnline site.
· Marks/feedback will be announced on UTSOnline, as soon as is practical.
· Unless prior approval has been obtained from the Subject Coordinator, marks may be deducted for late submission of ANY item of the assessment. Penalties for late submissions are detailed above
· ANYBODY UNDERTAKING A SURVEY MUST GET THEIR PROPOSED QUESTIONNAIRE CLEARED BY THE SUBJECT COORDINATOR PRIOR TO USE. FAILURE TO GET CLEARANCE IS A BREECH OF THE ACADEMIC GUIDELINES AND AS SUCH YOU WILL BE PENALISED.
1.6 Turnitin.com
Be careful with information downloaded from the Internet and the use of this information. We are now able to track unreferenced sources from the Internet and many other sources with Turnitin’s detection software.
What is it? Turnitin.com is plagiarism detection software. Turnitin.com WILL be used in the marking of your ‘Project Proposals’, ‘Final Project Reports’ and ‘Project Review Reports’.
NOTE 1: The BP Team are only concerned with plagiarism issues in final work that is handed in to us, and not in drafts. As such, do not expect us to point out potential plagiarism issues to you upon submission of drafts.
NOTE 2: Turnitin.com is not a magic solution to plagiarism. It is an indicator ONLY. DO NOT assume that everything is identified in its reports – especially text books. Plagiarism is dealt with the upmost severity by the BP Team.
2. Project Proposal (10% of Overall Subject Mark; DUE: April 5th by 9pm)
2.1 What do we have to do?
Each student must submit a Project Proposal (max. 2 pages plus a schedule) that specifies a concise project that addresses a marketing issue relevant to an organisation of their choice. Students are required to provide clear and concise information about how they intend to tackle the project. Students must consider how they will approach the research (use of theories, data collection and analysis techniques, etc.). They must also consider how to derive managerially meaningful recommendations from their research.
It is essential that you are confident that you will have access to the data that you need
Students must be confident that they will have sufficient access to the data that they need to complete the proposed project. For example, students must not propose to interview chief executives, senior managers, supervisors, or employees of any organisations if they are: a) not confident that they can actually do this, and b) if they do not yet have permission from those whom they intend to source information.
2.2 Specific Requirements for the ‘Project Proposal’
‘Project Proposals’ must not exceed two pages plus a schedule and any references. The first two pages should outline the proposed project (in line with the requirements set out below). The schedule on a separate page should provide an overview of how the student intends to execute the project over the semester (e.g. specific tasks and milestones using a Gantt chart or similar schematic). In addition, students must provide any references to which they refer (references are not included in the 2 page word limit). Details regarding the requirements for the ‘Project Proposal’ are set out below:
A. Pages 1 and 2
1. Introduction to the research problem. What is the nature of problem? What is the scope of the problem? Why do you think the research problem is interesting and important?
2. Proposed methods by which the problem will be researched. What theories are applicable to this research problem? Why are they applicable? What kind of data do these theories require that you collect? What techniques will you use to analyse the data?
3. The benefits to the organisation. If your project is being sponsored (and even if it is not), what will the organisation gain from the research that you propose to undertake?
Separate pages
4. Schedule. How do you intend to tackle this project in the time that you have? What are the tasks that need to be completed and when do they need to be completed by?
B. References
Note that references do not count towards the page limit.
NOTE: A template for the ‘Project Proposal’ is provided on UTSOnline.
2.3 Requirements for the ‘Project Proposal’ Submission(s)
Project Proposals must be submitted electronically via UTSOnline (turnitin) to the Subject Coordinator. The deadline is April 5th by 9pm. Electronic submissions of ‘Project Proposals’ will NOT be accepted via email.
3. Final Project Report (70% of Overall Subject Mark; DUE: May 31st by 2pm)
The quality of your final report will be a direct function of the quality of the data and information that you collect, your analyses of these data, and the clearly explained logic of your findings and recommendations based on this interpretation
3.1 Specific Requirements for the ‘Final Project Report’
Each student is to write a report (min. 20 pages and max. 30 pages). The report must clearly demonstrate how relevant management and marketing frameworks have been applied to the development of recommendations. The report might include business/marketing strategies and/or functional sub-strategies. These should refelect the student’s ability to critically analyse the issues identified in their ‘Project Proposal’. All aguments must be supported by theory, sound analysis, and must be logically structured. A key aspect for demonstrating a sound application of appropriate frameworks is the integration of REAL business/marketing/environmental information; this requires undertaking primary and/or secondary marketing research.
Triangulation is critical, and the information provided in the report should be collected from a broad range of sources in order to reflect a more complete representation of the business context which is under investigation.
The BP Team aims to provide you with as much feedback as possible to help guide you through the project process. Not getting the feedback that you need? Email the BP Team and let them know!
The report will vary in structure between BP students. However, it is expected that each report will start with a clear statement of the aims and scope of the report as agreed in the ‘Project Proposal’.
NOTE: Reports will be graded against a set of evaluative criteria (see Appendix B on page 8 of this document).
3.2 Requirements for the ‘Final Project Report’ Structure
1. Title/Cover page: (page not numbered) title, name of author, author footnote (including course number, course affiliation, complete mailing address, telephone number, email address, and any acknowledgment of financial or technical assistance).
2. Second page: (page not numbered) Title of paper and an executive summary of no more than one page. This must summarise the key findings and recommendations of the work and should be informative, giving the reader a "taste" of the work. It should be written in the third person.
3. Table of Contents: (page not numbered) listing main and sub-headings, with associated page numbers.
4. Body of the Report: (page numbering starts here). Here are some general tips for the body of your report:
· Whenever possible, you should use the active voice, as the passive voice is wordier and often comparatively clumsy. Not sure what the ‘active voice’ is? Have a look at this website: http://grammar.quickanddirtytips.com/active-voice-versus-passive-voice.aspx. There are other useful grammar tips available to you here too.
· Tables and figures should appear in the main body of the report where they are needed and should be numbered consecutively. If tables appear in an appendix, they should be numbered separately and consecutively, as in Table A-1, A-2, and so on. If diagrams appear in an appendix, they should also be numbered separately, as in Figure A-1, A-2, etc.
· Italics should only be used for emphasis, definition of a term or set of terms, and for certain statistical abbreviations (p). Foreign words that are familiar and/or can be found in the main part of Webster's, such as a priori, are not italicised.
· Always spell out acronyms on first use, unless universally known (e.g., IBM, AIDS, AT&T).
· Footnotes should NOT be used for reference purposes and should be avoided, if possible. If necessary to improve the readability of the text, a few footnotes may be included.
5. References: (page numbering continues) typed, single-spaced, with one line in between each reference. Please use UTS Harvard Referencing style: http://www.bell.uts.edu.au/referencing/harvard_system.
6. Appendices: (page numbering continues) only additional 'interesting' information, not essential to understanding the report. Do not use the appendices as a “dumping ground” for information that you cannot squeeze into the report.
3.3 Formatting Guidelines for the ‘Final Project Report’
Reports should be typed with 1.5 line spacing throughout (excluding the references section, which must be single-spaced). Allow margins of 2.5cm on all sides and justify the right-hand margin. In addition, reports must adhere to the following formatting requirements:
Fonts
Title (on Title/Cover Page): Times New Roman, 18pt, bold, underlined, and centred.
Name of Author (on Title/Cover Page): Times New Roman, 14pt, centred.
Author Details and Acknowledgements (on Title/Cover Page): Times New Roman, 12pt, justified.
Abstract (on Second Page): Times New Roman, 12pt, italic, single-spaced, justified.
Table of Contents: Times New Roman, 12pt, single-spaced, justified.
Main Text (in Body of Report): Times New Roman, 12pt, 1.5. line spaced, justified.
Caption: Times New Roman, 10pt, centred.
References: Times New Roman, 12pt, single-spaced, justified (see also Section 3.2).
Mathematical Notation must be clear within the text. Equations should be centred on the page. If equations are numbered, type the number in parentheses flush with the left margin.
Tables should be centred on the page and inserted into the text of your report. The table number and title should be typed on separate lines, centred. Remember to designate units (e.g., %,$) in column headings. Align all decimals. Refer to tables and figures in text by number. Avoid using "above," "below", and "proceeding." If possible, combine closely related tables. Where relevant, make sure the necessary measures of statistical significance are reported with the table.
Figures and Diagrams Graphs and diagrams should be centred on the page and inserted into the text of your report. For graphs, label both vertical and horizontal axes. Also make sure that the base is shown under the graph or table, e.g., “All respondents” or “men aged between18-26”. All graphs and tables should have a descriptive title; it should not be a question. The figure number and title should be typed on separate lines. Do not cut and paste tables from SPSS or Excel -- your task is to interpret them and to translate them into a form that easily and clearly communicates your finding(s).
3.4 Requirements for the ‘Final Project Report’ Submission(s)
Final Project Written Reports must be submitted electronically via UTSOnline (turnitin) to the Subject Coordinator. The deadline is May 31st by 2:00pm. Electronic submissions of ‘Final Project Reports’ will NOT be accepted via email and hard-copy submissions will not be accepted in person.
Final Project Video 1-minute Summary must be submitted electronically via UTSOnline to the Subject Coordinator. The deadline is May 31st by 2:00pm. Electronic submissions of ‘Final Project Reports’ will NOT be accepted via email and hard-copy submissions will not be accepted in person.
Turnitin.com WILL be employed as part of the marking process. The BP Team has no hesitation in reporting plagiarism issues to the Faculty!
4. Project Review Report (20% of Overall Subject Mark; DUE: June 7 by 8:00pm)
4.1 Specific Requirements for the ‘Project Review Report’
Your review must be critical. You might find it useful to consider the progress of your project over the course of semester against the initial project plan provided in your ‘Project Proposal’ submission. Did you actually achieve the objectives that you set out for yourself?
Each student is to write a Project Review Report (min. 3 pages and max. 5 pages) that comprises a critical appraisal of the performance of their project against the aims specified in the ‘Project Proposal’.
In addition, students must bear in mind the three following questions in writing their review:
1. If you were doing this project again, how would you approach the challenges that you faced?
2. Decribe the most useful marketing theories, concepts and/or frameworks that you have used as part of this project process? Why are they useful?
3. If you were to extend this project, how would you (a) better relate your recommendations with ethical and social responsibility, (b) extend your recommendations to incorporate sustainability principles, and (c) extend your recommendations to incorporate culturally diverse and Indigenous perspectives?
NOTE 1: Each student is given complete freedom in deciphering the specific content of their ‘Project Review Report’. However, all reviews will be graded against a set of evaluative criteria (see Appendix C on page 9 of this document).
NOTE 2: Reports that do not adhere to the page limit guideline WILL be penalised (see Appendix C on page 9 of this document).
There are NO specific guidelines for how you present your ‘Project Review Report’. However, please be sure that the report contains ALL the following elements listed below. Further details will be provided on UTSOnline and/or in lectures and workshops during the semester.
· Title Page (including the title of the report, student name, and student ID number) (not included in page limit)
· The ‘Project Review Report’ itself (min. 3 pages, max. 5 pages)
· List of references (conforming to the UTS Harvard style of referencing) (not included in page limit)
4.2 Requirements for the ‘Project Review Report’ Submission
Project Review Reports must be submitted electronically via UTSOnline (TURNITIN). The deadline is June 7th by 8:00pm. Electronic submissions of ‘Project Review Reports’ will NOT be accepted via email.
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24790 Business Project (Marketing)
Appendix A: Grading Criteria for ‘Project Proposal’ (10% of Overall Subject Grade; PLO 1.1.)
|
Criteria |
Higher Distinction 85%+ |
Distinction 75% – 84% |
Credit 65% – 74% |
Pass 50% – 64% |
Fail 0 – 49% |
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Clarity of Research Problem
10 points |
The research problem is clearly and completely stated in terms of the market, players, and environment. The importance of the problem is compellingly established and a full explanation provided of why the research is required.
Mark: 10 – 8.5
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The research problem is competently stated in terms of the market, players, and environment. The importance of the problem is established and a full explanation provided of why the research is required.
Mark: 8.4 – 7.5
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The research problem is stated in terms of the market, players, and environment. The importance of the problem is discussed and an explanation provided of why the research is required.
Mark: 7.4 – 6.5
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The research problem is stated. An attempt has been made to discuss the importance of the problem and to explain why the research is required.
Mark: 6.4 – 5.0
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The research problem is not stated. No, or a poor, attempt has been made to discuss the importance of the research.
Mark: 4.9 – 0
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Clarification of the Research Objectives/Aims
20 points |
A full explanation of what is to be accomplished by the research is provided. The research objectives are clearly described and thoroughly address the stated research problem. A clear statement of the nature of information to be provided by the proposed research is given.
Mark: 20 – 17
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What is to be accomplished by the research is explained. The research objectives are described and thoroughly address the stated research problem. A statement of the nature of information to be provided by the proposed research is given.
Mark: 16.9 – 15
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Some explanation of what is to be accomplished by the research is provided. Some attempt has been made to describe the research objectives, which address the stated research problem. The nature of information to be provided by the proposed research is discussed.
Mark: 14.9 – 13
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Some explanation of what is to be accomplished by the research is provided.
Mark: 12.9 – 10
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No explanation of what is to be accomplished by the research is provided. No attempt has been made to provide specific questions to be asked and answered and the kinds of answers expected. The nature of information to be provided by the proposed research is not discussed.
Mark: 9.9 – 0
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Theoretical Framework
20 points |
Appropriate theories, frameworks, and concepts have been identified from previous published work, text books, and journal articles. The role and applications of these theories in addressing the identified research problem are well-justified and clearly explained.
Mark: 20 – 17
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Some theories, frameworks, and concepts have been identified from previous published work, text books, and journal articles. The role and applications of these theories in addressing the identified research problem is explained.
Mark: 16.9 – 15
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A satisfactory attempt has been made to identify theories, frameworks, and concepts from previous published work, text books, and journal articles. The role and applications of these theories in addressing the identified research problem are discussed.
Mark: 14.9 – 13
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An attempt has been made to identify theories, frameworks, and concepts from previous published work, text books, and journal articles. Some attempt to discuss the role and applications of these theories in addressing the identified research problem has been made.
Mark: 12.9 – 10
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Little, or no, attempt has been made to identify theories, frameworks, and concepts from previous published work, text books, and journal articles. No attempt to discuss the role and applications of these theories in addressing the identified research problem has been made.
Mark: 9.9 – 0
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Research Design
Data Collection Data Analysis
30 points |
An appropriate methodology, qualitative and/or quantitative, is identified and justified with reference to the suggested theoretical framework. A detailed explanation and justification of the sample to be used, unit of analysis, and the timing and location of fieldwork is provided. Limitations of the study are suggested.
Mark: 30 – 25.5
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An appropriate methodology, qualitative and/or quantitative, is identified with reference to the suggested theoretical framework. An explanation and justification of the sample to be used, unit of analysis, and the timing and location of fieldwork is provided. Limitations of the study are suggested.
Mark: 25.4 – 22.5
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A methodology, qualitative and/or quantitative, is identified with reference to the suggested theoretical framework. An explanation of the sample to be used, unit of analysis, and the timing and location of fieldwork is provided. Some limitations of the study are suggested.
Mark: 22.4 – 19.5
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The research design is discussed, with some reference to the suggested theoretical framework. Some explanation of the sample to be used, unit of analysis, and the timing and location of fieldwork is provided. Some limitations of the study are suggested.
Mark: 19.4 – 15
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The research design is not discussed, or is inadequately discussed. No, or a poor, explanation of the sample to be used, unit of analysis, and the timing and location of fieldwork is provided. Limitations of the study are not addressed.
Mark: 14.9 – 0
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Planning and Professionalism
20 points
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A clear project plan, in which required resources and key activities are identified, is provided. The plan is realistic and achievable. The page limit is observed and material is fully referenced. The proposal was submitted on time and in the correct format.
Mark: 20 – 17
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A project plan, in which required resources and key activities are identified, is provided. The plan is realistic and achievable. The page limit is observed and material is fully referenced. The proposal was submitted on time and in the correct format.
Mark: 16.9 – 15
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A project plan is provided. The plan is realistic and achievable. The page limit is observed and material is referenced. The proposal was submitted on time and in the correct format.
Mark: 14.9 – 13
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A project plan has been attempted. The plan is realistic and achievable. The page limit is observed and most material is referenced. The proposal was submitted on time and in the correct format.
Mark: 12.9 – 10
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No, or a poor, project plan is provided. The plan is not realistic and/or achievable. The page limit is not observed and material is not fully referenced. The proposal was not submitted on time and/or in the correct format.
Mark: 9.9 – 0
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Appendix B: Grading Criteria for ‘Final Project Report’ (70% of Overall Subject Grade)
|
Criteria |
Higher Distinction 85%+ |
Distinction 75% – 84% |
Credit 65% – 74% |
Pass 50% – 64% |
Fail 0 – 49% |
|
Insight and understanding of company (business situation), customers (current and potential), and competitors (market)
20 points |
The report demonstrates high level of understanding regarding the key issues relating to the topic / problem. The market / business environment is extensively researched, clearly outlined, and appropriately interpreted. Mark: 20 – 17
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The report demonstrates a solid level of understanding regarding the key issues relating to the topic / problem. The market / business environment is well-researched, clearly outlined, and appropriately interpreted. Mark: 16.9 – 15
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The report demonstrates a satisfactory level of understanding regarding the key issues relating to the topic / problem. The market / business environment is adequately researched, outlined, and interpreted. Mark: 14.9 – 13
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The report demonstrates an understanding regarding the key issues relating to the topic / problem. Some attempt has been made to research, outline, and interpret the market / business environment.
Mark: 12.9 – 10
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The report demonstrates little, or no, understanding regarding the key issues relating to the topic / problem. No, or a poor, attempt has been made to research, outline, and interpret the market / business environment.
Mark: 9.9 – 0
|
|
Understanding, analysis, and application of key marketing theories
(PLO 2.1)
10 points |
The report demonstrates a high level of understanding and thorough critical analysis of relevant marketing theories, and an explanation of how they apply to the project and the data. The limitations of the theories are clearly articulated and the consequences of this for recommendations are discussed.
Mark: 10 – 8.5
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The report demonstrates a solid level of understanding and good critical analysis of relevant marketing theories, and an explanation of how they apply to the project and the data. The limitations of the theories are articulated and the consequences of this for recommendations are considered.
Mark: 8.4 – 7.5
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The report demonstrates a satisfactory level of understanding and critical analysis of relevant marketing theories, and an explanation of how they apply to the project and the data. Some attempt has been made to discuss the limitations of the theories and associated consequences of this for any recommendations made.
Mark: 7.4 – 6.5
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The report demonstrates an understanding and analysis of relevant marketing theories, and an explanation of how they apply to the project and the data.
Mark: 6.4 – 5
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The report demonstrates a poor understanding and analysis of relevant marketing theories, and no, or poor, explanation of how they apply to the project and the data.
Mark: 4.9 – 0
|
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Research design and implementation
(PLO 5.2)
10 points |
The report clearly demonstrates an ability to design and implement research to a high level, in accordance with project aims, project constraints, and relevant ethics frameworks.
Mark: 10 – 8.5
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The report demonstrates an ability to design and implement research to a solid level, in accordance with project aims, project constraints, and relevant ethics frameworks.
Mark: 8.4 – 7.5
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The report demonstrates an ability to design and implement research, in accordance with project aims, project constraints, and relevant ethics frameworks.
Mark: 7.4 – 6.5
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The report demonstrates an ability to design and implement research to an adequate level, with some consideration of the project aims, project constraints, and relevant ethics frameworks.
Mark: 6.4 – 5
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The report does not demonstrate an ability to design and implement research. Little, or no, consideration has been given to the project aims, project constraints, and relevant ethics frameworks.
Mark: 4.9 – 0
|
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Data Analysis Data Interpretation
AND
Recommend-ations
(PLO 5.1)
45 points |
The report demonstrates a high-level of understanding of key issues regarding qualitative and/or quantitative data collection methods, data analysis, and interpretation. The recommendations made are insightful and feasible in terms of implementation.
Mark: 45 – 38.25
|
The report demonstrates a solid understanding of key issues regarding qualitative and/or quantitative data collection methods, data analysis, and interpretation. The recommendations made are thoughtful and feasible in terms of implementation.
Mark: 38.24 – 33.75
|
The report demonstrates a satisfactory understanding regarding qualitative and/or quantitative data collection methods, analysis, and interpretation. The recommendations made are sound and feasible in terms of implementation.
` Mark: 33.74 – 29.25
|
The report demonstrates an understanding regarding qualitative and/or quantitative data collection methods, analysis, and interpretation. The recommendations made are feasible in terms of implementation.
Mark: 29.24 – 22.5
|
The report demonstrates a poor, or no, understanding regarding qualitative and/or quantitative data collection methods, analysis, and interpretation. The recommendations made are not well-thought through and/or not feasible in terms of implementation.
Mark: 22.4 – 0
|
|
Video Summary
(PLO 3.2)
10 points |
The research project is clearly and completely summarized in terms of the main components discussed in the course. The video is the appropriate length (1 minute).
Mark: 10 – 8.5
|
The research project is competently summarized in terms of the main components discussed in the course. The video is the appropriate length (1 minute).
Mark: 8.4 – 7.5
|
The research project is summarized. The video is not the appropriate length (1 minute).
Mark: 7.4 – 6.5
|
An attempt to summarize the research project is made. The video is not the appropriate length (1 minute).
Mark: 6.4 – 5.0
|
The research project is not summarized or a very poor attempt has been made. The video is not at all the appropriate length (1 minute).
Mark: 4.9 – 0
|
|
Professionalism
5 points
|
Page limit guidelines are observed. The report is well-structured and adheres to formatting requirements. Material is fully referenced using UTS Harvard style. There are no technical errors. The report was submitted in the correct format.
Mark: 5 – 4.25
|
Page limit guidelines are observed. The report is structured and adheres to formatting requirements. Material is referenced using UTS Harvard style. There are very few technical errors. The report was submitted in the correct format.
Mark: 4.24 – 3.75
|
Page limit guidelines are observed. The report is adequately structured and adheres to formatting requirements. Most material is referenced using UTS Harvard style. There are few technical errors. The report was submitted in the correct format.
Mark: 3.74 – 3.25
|
Page limit guidelines are observed. The report is structured and adheres to formatting requirements. Some material is referenced. There are technical errors. The report was submitted in the correct format.
Mark: 3.24 – 2.50
|
Page limit guidelines are not observed. The report is poorly structured and fails to adhere to formatting requirements. Material is not referenced appropriately. There are many technical errors. The report was not submitted in the correct format.
Mark: 2.49 – 0
|
Appendix C: Grading Criteria for ‘Project Review Report’ (20% of Overall Subject Grade)
|
Criteria |
Higher Distinction 85%+ |
Distinction 75% – 84% |
Credit 65% – 74% |
Pass 50% – 64% |
Fail 0 – 49% |
|
Critical review of the project process and associated challenges
40 points |
The report provides an insightful and engaging critical discussion regarding the challenges faced during the project process. Further, some unique, valuable insights are provided in terms of what has been learned from these challenges and the application of this learning process to future business practice. The report also offers an appraisal of how well the project performed against initial objectives.
Mark: 40 – 34
|
The report provides an insightful, critical discussion regarding the challenges faced during the project process. Further, some valuable insights are provided in terms of what has been learned from these challenges and the application of this learning process to future business practice. The report also offers a discussion regarding how well the project performed against initial objectives.
Mark: 33.9 – 30
|
The report provides an insightful discussion regarding the challenges faced during the project process. Further, some thoughts are provided in terms of what has been learned from these challenges and the application of this learning process to future business practice. The report considers how well the project performed against initial objectives.
Mark: 29.9 – 26
|
The report provides a discussion regarding the challenges faced during the project process. Further, an attempt has been made to offer some thoughts regarding what has been learned from these challenges. Some attempt is made to consider how well the project performed against initial objectives.
Mark: 25.9 – 20
|
The report fails to provide an adequate discussion regarding the challenges faced during the project process. Further, little, or no, attempt has been made to offer thoughts regarding what has been learned from these challenges. Little, or no, attempt is made to consider how well the project performed against initial objectives.
Mark: 19.9 – 0
|
|
Applying Theory to Practice
20 points |
The report offers an insightful and engaging discussion regarding the way in which academic theories, concepts, and frameworks inform business practice.
Mark: 40 – 34
|
The report offers an insightful discussion regarding the way in which academic theories, concepts, and frameworks inform business practice.
Mark: 33.9 – 30
|
The report offers a satisfactory discussion regarding the way in which academic theories, concepts, and frameworks inform business practice.
Mark: 29.9 – 26
|
The report offers a discussion regarding the way in which academic theories, concepts, and frameworks inform business practice.
Mark: 25.9 – 20
|
The report offers a poor discussion regarding the way in which academic theories, concepts, and frameworks inform business practice, or no discussion regarding this at all.
Mark: 19.9 – 0
|
|
How to Relate project to Ethical and Social Responsibility
(PLO 4.1)
10 points |
The report clearly and completely relates the project to ethical and social responsibility.
Mark: 10 – 8.5
|
The report competently relates the project to ethical and social responsibility.
Mark: 8.4 – 7.5
|
The report offers some recommendations for how the project can relate to ethical and social responsibility.
Mark: 7.4 – 6.5
|
An attempt is made to relate the project with ethical and social responsibility.
Mark: 6.4 – 5.0
|
The report does not make or makes a very poor attempt to relate the project with ethical and social responsibility.
Mark: 4.9 – 0
|
|
How to Extend Recommendations to Incorporate Sustainability Principles
(PLO 4.2)
10 points |
The report clearly and completely provides suggestions for how to extend the project recommendations to incorporate sustainability principles.
Mark: 10 – 8.5
|
The report competently provides suggestions for how to extend the project recommendations to incorporate sustainability principles.
Mark: 8.4 – 7.5
|
The report offers some suggestions for how the project can be extended to incorporate sustainability principles.
Mark: 7.4 – 6.5
|
An attempt is made to extend the project recommendations to incorporate sustainability principles.
Mark: 6.4 – 5.0
|
The report does not make or makes a very poor attempt to extend the project recommendations to incorporate sustainability principles.
Mark: 4.9 – 0
|
|
How to Extend Recommendations to Incorporate Diversity and Indigenous Perspectives
(PLO 4.3)
10 points |
The report clearly and completely provides suggestions for how to extend the project recommendations to incorporate culturally diverse and Indigenous perspectives.
Mark: 10 – 8.5
|
The report competently provides suggestions for how to extend the project recommendations to incorporate culturally diverse and Indigenous perspectives.
Mark: 8.4 – 7.5
|
The report offers some suggestions for how the project can be extended to incorporate culturally diverse and Indigenous perspectives.
Mark: 7.4 – 6.5
|
An attempt is made to extend the project recommendations to incorporate culturally diverse and Indigenous perspectives.
Mark: 6.4 – 5.0
|
The report does not make or makes a very poor attempt to extend the project recommendations to incorporate culturally diverse and Indigenous perspectives.
Mark: 4.9 – 0
|
|
Professionalism
10 points
|
Page limit guidelines are observed. The report is logically structured and makes excellent use of the page limit. Material is fully referenced using UTS Harvard style. There are no technical errors. The report was submitted in the correct format.
Mark: 20 – 17
|
Page limit guidelines are observed. The report is adequately structured and makes good use of the page limit. Material is referenced using UTS Harvard style. There are very few technical errors. The report was submitted in the correct format.
Mark: 16.9 – 15
|
Page limit guidelines are observed. The report is structured and uses the page limit relatively well. The majority of material is referenced. There are few technical errors. The report was submitted in the correct format.
Mark: 14.9 – 13
|
Page limit guidelines are observed. The report is structured. Some material is referenced. There are some technical errors. The report was submitted in the correct format.
Mark: 12.9 – 10
|
Page limit guidelines are not observed. The report is not logically structured and does not make adequate use of the page limit. Material is not referenced. There are many technical errors. The report was not submitted in the correct format.
Mark: 9.9 – 0
|
16
24790 Business Project (Marketing)
STUDENT NOTES
