pricing and revenue management summary
zyyyy
24760Introductionandclassstructure1.pptx24760 Pricing and Revenue Management
Dr. Kyuseop Kwak
Spring 2019
Subject coordinator and lecturer
Kyuseop Kwak (PhD, University of Iowa)
Office Hours (By appointment only)
By appointment
Ph) 9514-3150 (Office: CB08.11.73)
Email: [email protected]
Textbook
UTSonline and subject outline
Staff info and contact
Subject material
Preworks
Readings
Lecture notes
Course-pack
Postwork submission
Time table
Assessment information
Discussion board
About the subject
The subject covers various pricing theories, frameworks and concepts for managerial pricing decisions.
Inputs for value pricing framework
Execution of various pricing including value pricing
Measure of pricing success
Business cases for pricing
Each week consists of:
1.5 hours workshop (Every week) for interactive discussions, quantitative exercise, case discussion and presentation
1.5 hours lecture (See time table) – No lecture for the week of case report due and discussion
More details are and will be posted on UTSOnline
Lectures (face-to-face and/or online)
Some weeks’ lectures will be replaced with pre-works assigned. No lecture in the weeks when the case study is discussed
Face-to-face lectures will discuss various topics and lecture notes will be posted if necessary
Actual lecture might be different from lecture notes
More details will be announced on UTSOnline
Workshops (Face-to-face)
Attendance will be taken
Short lectures
Interactive discussions for various topics
Case discussions and presentations
Case report due in the corresponding week
Some students will be asked to present re the case, e.g., quick summary, answers to discussion questions.
Quantitative workshops using Excel – Bring your own laptop
Pre-works
Q&As on discussion board if necessary
Lecture notes for the week of face-to-face lecture
Book chapter readings
Video assignments if required
Case study (30% marks)
Everyone should read the case for the class discussion
Some students are assigned to write a report for the case. Each student will do two (2) case reports to get case report marks (30%, i.e., 15% each)
Case report has a page limit of five (5) pages excluding appendices
Post-works (portfolio, 70%)
Ten (10) notes from any face-to-face class (10 x 5%@)
Due 5 pm, Monday following each class combining lecture and workshop
The best 10 from 12 possible submissions (only for those that you attend)
Summary of face-to-face class and class activities, NOT reflection
Format: Brief the boss, coach a colleague, note to self, 3-slide talk, 3-minute elevator chat
Length: half to one page at most
Executive summary (20%)
Due 5 pm, Monday 21 Oct, 2019
Synthesize the 10 notes from classes to reflect how and how much you have achieved each of the subject learning objectives
SLO1: Analyse pricing theories, frameworks and concepts to different managerial decision contexts
SLO2: Evaluate the different analytical perspective of pricing decisions
SLO3: Develop a pricing strategy based on a prudent analysis and evaluation process
Length: limited to 3 single-spaced pages
Plagiarism: A Summary
What is NOT plagiarism:
Discussing the question with people outside of your group
Using another authors work, but using a standard referencing style to cite this
Asking a question on UTSOnline and using the hints from a provided example to construct your own answer to a different question
If in doubt, do cite it
What IS plagiarism:
Writing an answer together with people outside of your group
Copying a graph from a case study provided to you on UTSOnline and not citing it when used in an assignment
Lending another person your answer and allowing them to copy your answer in some way
If in doubt, don’t lend it out
11
Do the math
| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| B | R | A | I | N |
| 2 | 18 | 1 | 9 | 14 |
| = 44 |
| W | O | R | K | H | A | R | D |
| 23 | 15 | 18 | 11 | 8 | 1 | 18 | 4 |
| = 98 |
| C | H | E | A | T | I | N | G |
| 3 | 8 | 5 | 1 | 20 | 9 | 14 | 7 |
| = 67 |
| P | A | S | S | I | O | N |
| 16 | 1 | 19 | 19 | 9 | 15 | 14 |
| = 93 |
12
Most importantly
| A | T | T | I | T | U | D | E |
| 1 | 20 | 20 | 9 | 20 | 21 | 4 | 5 |
| = 100 |
You must like your work, or change your attitude
14
