Business plan

CMR 242-Business Plan Criteria-Web Only

Business Name: _____________________________ Student: ________________________

CATEGORY A -Level Qualities B-Level Qualities C-Level Qualities

D or F Level

Qualities

Max Pts

Pts

Comments

Organization Information is very organized with well- constructed paragraphs and subheadings. Executive Summary is clear, concise and addresses each area of the business plan. Includes Confidentiality Statement.

Information is organized with well-constructed paragraphs. Includes an Executive Summary, but is lacking in complete plan information. Includes Confidentiality Statement.

Information is organized, but paragraphs are not well constructed. Executive Summary is missing. May or may not include Confidentiality Statement.

The information is disorganized. No Executive Summary submitted. Does n ot includes Confidentiality Statement.

15

Writing Mechanics

All paragraphs include introductory sentence, explanations or details, and concluding sentence. No grammatical, spelling or punctuation errors. No template text included.

Most paragraphs include introductory sentence, explanations or details, and concluding sentence. 4-6 grammatical, spelling or punctuation errors. Some/all template text included.

Paragraphs included related information but were typically not constructed well. 6-8 grammatical, spelling or punctuation errors. Some/all template text included.

Paragraphing structure was not clear and sentences were not typically related within the paragraphs. 8 or more grammatical, spelling, or punctuation errors.

15

Quality of Information

Information clearly relates to the main topic. It includes several supporting details and/or examples.

Information clearly relates to the main topic. It provides 1- 2 supporting details and/or examples.

Information clearly relates to the main topic. No details and/or examples are given.

Information has little or nothing to do with the main topic.

20

Financial Statements/I nfo

Presents detailed, realistic, and appropriate financial information including a Cash Flow Budget and three assumption Pro- Forma Income Stmt, Break-even and Start up costs and Common Size analysis. Realistic revenue figures are presented. Includes discussion/narration of financial situation of business.

Presents specific, realistic, and appropriate financial information including a Cash Flow Budget and three assumption Pro-Forma Income Stmt costs, Includes realistic revenues as well as discussion of financial situation of business.

Presents financial information that in some ways is not specific, realistic, and/or appropriate; the budget and/or Missing Income Statement, cash flow assumptions,, Break- even and/or Common Size data. No discussion of financial situation.

Does not present a budget and/or Income statement, forecasts of costs and revenues or does so with many gaps. No discussion of business financial situation or plans.

30

Sources /Appendix

All sources (information and graphics) are accurately documented. Appendix includes company brochure, business card, business forms, surveys, website, menus, resume, etc.

All sources (information and graphics) are documented, but has a 1-2 errors. Appendix includes some documentation.

All sources (information and graphics) are documented. Appendix includes no documentation/forms.

One or more sources are not accurately documented in any manner.

10

PowerPoint Presentation

Required slides are professional, on- topic and appropriate graphics are included. Slides are narrated as though presented.

Required slides are shown, topics are addressed. Slides are narrated.

Required slides are shown, brief and lacking relevant information. Slides may or may not be narrated.

Slides are unfocused and have serious errors- Slides are not narrated.. Or presentation is not submitted.

10

TOTAL SCORE: