MARKETING MANAGEMENT 1
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21.docx2.1 Company-Level Net Marketing Contribution (Figure 2-15)
1. Evaluate the profit impact of eliminating the casual shorts and knitted sweaters product lines.
2. What would be the profit impact of increasing market share from 2 to 3 percent for the casual shorts product line if marketing and sales expenses were doubled (from $1.5 million to $3 million)?
