Organization Development
Organisation Development
MANG 6254 Dialogic OD
A new OD Approach
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Session Learning Outcomes
- Distinguish between Diagnostic and Dialogic theoretical assumptions
- Locate dialogic approaches in the history of OD
- Connect Dialogic OD theory and practice with the idea of changing Organisational Discourse
- Recognise the application of theory in Dialogic OD interventions
- Identify ways in which theory can be applied to practice
Assumptions of Diagnostic OD
- The original formulation of OD has strong positivistic orientation
- The classical OD approach to action research as a data-based change method – no action without research and no research without action
- Early OD theorists believed that one of the core tasks of a change agent is the creation of valid data
- Organization exists as an entity that need examination prior to prescribing remedies
- Diagnosis refer to gather data to compare a given organization against a model or desired future state
The OD Diagnostic Consultancy Cycle
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Summary of Meta-Framings of Change
| Traditional Discourse of Change | Emerging Discourse of Change | |
| Dominant Root Metaphors | Change as a journey Organization as sick/ill | Change as a conversation Organization as mystery |
| Key Stakeholders | Consultants (as doctors and navigators) & client system representatives (as patients and co-travellers) | Local managers & employees (as change agents and mutual participants in a dialogue) |
| Nature of the Change Process | Discrete change orientation (destination-oriented journey) | Continuous change orientation (ongoing conversation) |
| Environmental Imperatives | Relatively stable and predictable world | Hyper-turbulent and rapidly changing world |
| Focus of Change | Emphasis on problems (negative framing) | Emphasis on improvement (positive framing) |
| Targets of Change | Tangible objects and artefacts (e.g. rules and procedures, the design of work, aspects of organizational structure) | Intangible phenomena (e.g. norms, morale, commitment, identity, power relationships) |
Old (Diagnostic) OD Approaches
| Change Source | Mechanical Sciences (1900s to Present) | Biological Sciences (1960s to Present) | Interpretive Sciences (1980s to Present) | Complexity Sciences (1990s to Present) |
| Perspective of Organizations | Determinate, closed systems | Contingent, open systems | Generative, meaning making systems | Complex adaptive systems |
| Intervention Focus | Efficiency, plans, structure, IT, productivity | Alignment, congruence, strategic plans | Discourse, meaning making, culture, norms | Chaos, self- organization, emergent design |
| Change Emphasis | Fix & Re-engineer | Adapt & Re-position | Reframe & Rename | Flux & Emergent Facilitation |
New (Dialogic) OD Approaches
| Change Source | Mechanical Sciences (1900s to Present) | Biological Sciences (1960s to Present) | Interpretive Sciences (1980s to Present) | Complexity Sciences (1990s to Present) |
| Perspective of Organizations | Determinate, closed systems | Contingent, open systems | Generative, meaning making systems | Complex adaptive systems |
| Intervention Focus | Efficiency, plans, structure, IT, productivity | Alignment, congruence, strategic plans | Discourse, meaning making, culture, norms | Chaos, self- organization, emergent design |
| Change Emphasis | Fix & Re-engineer | Adapt & Re-position | Reframe & Rename | Flux & Emergent Facilitation |
Bushe and Marshak’s ‘paradigm’ of Dialogic OD (2009)
- The change process emphasizes changing the conversations that normally take place in the system
- The purpose of inquiry is to surface, legitimate, and/or learn from the variety of perspectives, cultures, and/or narratives in the system
- The change process results in new images, narratives, texts, and socially constructed realities that affect how people think and act
- The change process is consistent with traditional organization development values of collaboration, free and informed choice, and capacity building in the client system
References
- BAKHTIN, M., 1984 Problems of Dostoevsky’s Poetics . Minneapolis :University of Michigan Press
- CHEUNG-JUDGE, M. and HOLBECHE, L., 2011. Organisation Development-A practitioners guide for OD and HR. 1st edn. London: Kogan Page.
- LOCK, A. AND STRONG,T., 2010 Social Constructionism . Cambridge: Cambridge University Press
- BUSHE,G., 2013 (2013) Dialogic OD :a Theory of Practice. OD Practitioner Vol 45 (1) pp 11-13
- CANTORE,S. and HICK, W.,2013. Dialogic OD in Practice-Conversational approaches to change in a UK Primary School OD Practitioner Vol 45 (1) pp 5-10
- GRANT, D. and MARSHAK, R.J. (2011) 'Toward a discourse-centered understanding of organizational change'. The Journal of Applied Behavioral Science 47(2), 204-235.
- BUSHE, G.R. and MARSHAK, R.J. (2009) 'Revisioning organization development'. The Journal of Applied Behavioral Science 45(3), 348-368.
- OSWICK, C.(2016) Discourse, Social Contructivism, Organizing and OD Lecture to PG Cert Organisational Change June 2016 London.
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