digital business
alyafy23
2021MIDTERMTBPROPOSAL217DIGITALBUSINESS.docxCOURSE CODE:xxxxxxxx COURSE NAME: BCO 217 Digital Business MIDTERM Task brief & rubrics
pablo
Task: You are required to answer the following questions FOR THE MIDTERM :
1. Define B2C, C2C and B2B business models Provide an example of each. UNIT 1 FIRST PART (type of digital business)
2. Explain the SOSTAC (generic framework for a digital marketing planning. UNIT 2 Slide 8 (digital marketing framework)
3. What is phishing? Provide an example (UNIT 3 - payment and security)
4. Why the travel services are the ideal retail service for Internet? Provide an example (UNIT 4 - retailing)
Characteristics:
· Expected structure: Table of contents, References & appendix.
· The format should be a document in the respective Turnitin link.
Formalities:
· Wordcount:1500 words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Group of 2 people
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission & Weight: Midterm – deadline Sunday 20th June 2021 – with a weighting of 40%.
Formative assignments: https://euruniedu-my.sharepoint.com/:f:/g/personal/pablo_gilardini_euruni_edu/EhsyDvTavqFAu0u-8bqaA7EBLAitJ85NHqWmXe6phMDgVA?e=8KxEip
It assesses the following learning outcomes: 1. understand the rise and evolution of the concept and models of digital business; 2. analyze the development of competitive advantage through digital technology; 3. identify current trends and technology in digital businesses;4. understand how digital technologies can be integrated within business;5. describe the digital business and compare it with non-digital businesses;6. analyze and assess different approaches to the development of digital platforms.
Rubrics
|
|
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
|
Knowledge & Understanding (20%) |
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
|
Application (30%) |
Student applies fully relevant knowledge from the topics delivered in class. |
Student applies mostly relevant knowledge from the topics delivered in class. |
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. |
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. |
|
Critical Thinking (30%) |
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. |
Student critically assesses in good ways, drawing conclusions from relevant authors and references. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
|
Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
