Risk register

20210326142046dees_boutique_project_charter2.docx

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Project Charter

1.0 Project Identification
Name	Dee’s boutique
Description	Design, develop and implement
Sponsor	Catherine Wilson
Project Manager	Danetta Johnson
Project Team Resources		Communications, Policy, Healthy Workplace, Advisory group, marketing, team, organizational team, management, budgeting

2.0 Business reasons for project

· Improve the ability of company to find the right client market.

· Supplements and builds on current activities of departmental recognition.

· Complements human capital values of companies.

· Element of management of results.

3.0 Project OBJECTIVES (purpose)

· Build a culture in the workplace that includes daily recognition and feedback.

· Recognizing workers for their high-quality work and public service contribution.

· To develop a clothing line marketing strategy.

· Innovate in the clothing line.

· To be the top leading boutique shop and to delight our different customers by offering quality.

products and service.

4.0 Project Scope

▪The purpose of this project proposal is to provide an outline for an upcoming clothing store clearly and then use it as a plan and guide to understanding the business more concisely. Additionally, it seeks to align the different elements of the store so as to increase transparency and openness on the affairs of the business.

5.0 key Project DELIVERABLES
Name	Description
Outline	How the document is going to be structured
Project charter
Market Analysis	How market positioning Dee’s boutique has earned a portion of the total market share of the entire apparel and jewelry market in Washington D.C.
Comparative Analysis	Some of the well-known competitors for Dee’s boutique in Washington D.C and near are Macy’s and Kay Jewelers The store’s competitive edge is that it concentrates on apparel, gold, and platinum jewelry which other competitors do not do.
Product Analysis	To include general, and corporate research
Market Plan	Dee’s boutique has employed efficient marketing plans in a bid to promote its products. Some of the strategies it has employed include advertising both through the social media and on face-to-face basis.
Market Strategy	The shop primary targets women and men in Washington D.C. It is for this reason that the store spends a significant portion of its net profits on marketing strategies customized to attract and net down the targeted market base.
Operational plan	Dee’s boutique has a well outlined and formal operational structure. The shop has the production and sales departments which facilitate in the production and subsequent sale of its products.
Plan location	Dee’s boutique is located in Washington D.C, and this is where it designs and sells the products. This is essentially because its primary market is found in the city. Occasionally, the shop works with fashion and big publication magazines in an effort to improve and popularize the brand image.
Organization plan	The store is headed by a director who is also the owner. However, day to day operations of the store is lead by the manager who supervises the production and sales personnel.
Financial Plan	The losses and profits show the profitability of the store; the store prepares; a balance sheet, income statement, and cash flow statements to showcase the financial health of the enterprise.

6.0 Milestone dates
Item	Major Events / Milestones	Dates
1.	Outline
2.	Project charter
3.	Market Analysis
4.	Comparative Analysis
5.	Product Analysis
6.	Market Plan
7.	Market Strategy
8.	Operational Plan
9.	Plan location
10.	Organization Plan
11.	Financial Plan

7.0 RISKS
Severity	Description
Medium	Licenses permissions
High	Financial losses
Medium	Manager do not record correctly on sales
Low	Women is not in the high-income group
High	Pandemic losses
8.0 PROJECT’S CRITERIA FOR SUCCESS (MUST BE MEASURABLE)
▪ Create a plan that does not involve huge expenses. ▪ Create a good management plan to avoid misunderstanding and a good management of the store (income analysis) ▪ Income analysis for pandemic solutions and strategies for increasing it.

9.0 CRITICAL SUCCESS FACTORS

· ▪Buy-in and support from senior leaders, HR community, managers, employees

· ▪Effective communication

· ▪Employee awareness of department purpose, priorities, objectives, goals, and values

· ▪Recognition efforts need to be timely; meaningful; fair; inclusive

10.0 Signoff

Project Sponsor:

Date: