ATT is a large telecommunications company and they have really good data about phone calls globally.

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20201016223014infutor_consumer_database.xlsx
Home>Business & Finance homework help>Management homework help>ATT is a large telecommunications company and they have really good data about phone calls globally.

NARC v #3

Contact us: 312-348-7884 www.infutor.com
INFUTOR - Name and Address Resource Consumer NARC v. # 3 File Layout
File format: Tab delimited % populated
Field Name Length Description CA FL TX
#Records 25,033,293 17,280,033 18,108,213
Base Name and Address CA FL TX
1 HHID 20 Internal Use (blank) 0% 0% 0%
2 PID 20 Internal Use (blank) 0% 0% 0%
3 FNAME 15 First name (blank) 0% 0% 0%
4 MNAME 1 Single Alpha Character (blank) 97% 98% 97%
5 LNAME 20 Surname (blank) 0% 0% 0%
6 SUFFIX 10 Jr., Sr., I, II, II, etc. Left justified (blank) 100% 100% 100%
7 Gender 1 M = Male M 45% 45% 45%
F = Female F 48% 48% 48%
(blank) 8% 7% 7%
8 AGE 2 Adult Estimated Age based on YOB (blank) 37% 31% 37%
9 DOB 6 YYYYMM (blank) 37% 31% 37%
1910 0% 0% 0%
1920 2% 3% 2%
1930 5% 6% 4%
1940 9% 10% 8%
1950 14% 13% 13%
1960 14% 13% 14%
1970 10% 10% 12%
1980 7% 9% 8%
1990 1% 2% 1%
10 HHNBR 1 Internal Use (blank) 0% 0% 0%
11 ADDRID 20 Internal Use (blank) 0% 0% 0%
12 ADDRESS 64 House Number, Directional, Street Name, Apartment Number (blank) 0% 0% 0%
13 HOUSE 10 Physical Street Number (blank) 0% 0% 0%
14 PREDIR 2 Physical Street Pre Direction (blank) 83% 69% 88%
15 STREET 28 Physical Street Name (blank) 0% 0% 0%
16 STRTYPE 4 Physical Street Suffix (blank) 8% 4% 12%
17 POSTDIR 2 Physical Street Post Direction (blank) 100% 92% 99%
18 APTTYPE 15 Unite Designator (blank) 87% 87% 91%
19 APTNBR 15 Apartment # or Suite # (blank) 87% 87% 91%
20 CITY 28 As listed in USPS Publication 26, Directory of Post Offices. Post Office names in excess of 28 positions have been abbreviated by USPS (blank) 0% 0% 0%
21 STATE 2 Two position alpha FIPS State code (blank) 0% 0% 0%
22 ZIP 5 Five-Position numeric as assigned in USPS publication 65, National Zip Code Directory (blank) 0% 0% 0%
23 Z4 4 Four-Position numeric as assigned in USPS Publication 65, National Zip Code Directory (blank) 2% 2% 3%
24 DPC 3 Delivery Point Code with Check Digit (blank) 1% 1% 2%
25 Z4TYPE 1 USPS Zip+4 RecordType (blank) 1% 1% 1%
26 CRTE 4 Carrier Route Code (blank) 1% 0% 1%
27 DPV 4 Delivery Point Validation (blank) 1% 0% 1%
28 VACANT 4 USPS Vacant Flag (Y or N or Blank) (blank) 9% 9% 11%
Geographic Delineations CA FL TX
29 MSA 4 MSA (blank) 6% 9% 15%
30 CBSA 5 CBSA (blank) 8% 10% 12%
31 DMA 5 DMA (blank) 0% 1% 1%
32 County Code 3 FIPS county Code used in conjunction with the State Code (blank) 1% 1% 1%
33 Time Zone 1 Hawaii=2, Alaska=3, Pacific=4, Mountain=5, Central=6, Eastern=7, Atlantic=8 (blank) 0% 0% 0%
34 Daylight Savings 1 Spring/Fall Time Change Observed = Y or Blank (blank) 0% 0% 0%
35 Latitude 11 Latitude (blank) 4% 3% 5%
36 Longitude 11 Longitude (blank) 4% 3% 5%
Telephone Number Data The Telephone Number select indicates if up to three telephone numbers are available for a given record. All telephone numbers are processed for DNC compliance with flags available, but telemarketers are encouraged to perform additional processing prior to a telemarketing campaign. A SAN number is required to output DNC flagged telephone numbers on an order. CA FL TX
37 Telephone Number - 1 10 Directory Assistance Phone 1 (blank) 84% 80% 77%
38 DMA TPS DNC Flag - 1 1 Telephone Preference Service Do Not Call = N (blank) 90% 87% 87%
N 10% 13% 13%
39 Telephone Number - 2 10 Directory Assistance Phone 2 (blank) 100% 100% 100%
40 DMA TPS DNC Flag - 2 1 Telephone Preference Service Do Not Call = N (blank) 100% 100% 100%
N 0% 0% 0%
41 Telephone Number - 3 10 Directory Assistance Phone 3 (blank) 100% 100% 100%
42 DMA TPS DNC Flag - 3 1 Telephone Preference Service Do Not Call = N (blank) 100% 100% 100%
N 0% 0% 0%
Household Demographic Data CA FL TX
43 Length of Residence 3 The number of years located at present address (blank) 2% 2% 2%
0 1% 0% 0%
1 1% 1% 2%
2 2% 2% 3%
3 3% 3% 3%
4 4% 4% 5%
5 5% 5% 7%
6 7% 7% 9%
7 11% 9% 11%
8 13% 11% 11%
9 12% 12% 10%
10 10% 11% 8%
11 7% 8% 6%
12 4% 5% 4%
13 3% 4% 3%
14 2% 3% 2%
15 13% 9% 10%
>15 2% 7% 7%
44 Homeowner/Renter 1 O = Homeowner O 60% 62% 64%
R = Renter R 8% 8% 5%
(blank) 32% 30% 31%
45 Year Built 4 The year home was built according to Real Estate Data, ie, 2013 (blank) 22% 18% 23%
<1990 60% 50% 47%
1990 1% 2% 1%
1991 1% 1% 1%
1992 1% 1% 1%
1993 1% 1% 1%
1994 1% 2% 1%
1995 1% 1% 1%
1996 1% 1% 1%
1997 1% 2% 1%
1998 1% 2% 2%
1999 1% 2% 2%
2000 1% 2% 2%
2001 1% 2% 2%
2002 1% 2% 2%
2003 1% 2% 2%
2004 1% 2% 2%
2005 1% 2% 2%
2006 1% 2% 2%
2007 1% 1% 1%
2008-2014 1% 1% 3%
46 Mobile Home Indicator 1 Residence is a mobile home as indicate by Real Estate Data - Mobile home = Y or blank (blank) 99% 95% 96%
Y 1% 5% 4%
47 Pool Owner 1 Pool owner as indicated by Real Estate Data, Pool = Y or blank (blank) 82% 83% 93%
Y 18% 17% 7%
48 Fireplace in home 1 Home with fireplace as indicated by RE Data. Fireplace = Y or blank (blank) 61% 86% 68%
Y 39% 14% 32%
49 Estimated Income 1 A = Less than $20,000 A 11% 15% 15%
B = $20,000 - $29,999 B 6% 8% 7%
C = $30,000 - $39,999 C 14% 15% 14%
D = $40,000 - $49,999 D 12% 13% 14%
E = $50,000 - $74,999 E 22% 24% 23%
F = $75,000 - $99,999 F 13% 12% 11%
G = $100,000 - $124,999 G 11% 7% 8%
H = $125,000 or More H 10% 5% 7%
(blank) 1% 1% 1%
50 Marital Status 1 M= Married M 35% 34% 37%
S= Single S 26% 29% 24%
A = Inferred Married A 3% 2% 3%
B = Inferred Single B 1% 1% 1%
(blank) 35% 34% 35%
51 Single Parent 1 Modeled select based on presence of children and married selection. Single Parent = Y or blank (blank) 97% 97% 97%
Y 3% 3% 3%
52 Senior In HH 1 Known resident of HH that is 65 or older, Senior = Y or blank (blank) 75% 72% 77%
Y 25% 28% 23%
53 Credit Card User 1 Known use of Credit Card for purchases - Credit card = Y or blank (blank) 68% 70% 68%
Y 32% 30% 32%
54 Wealth Score - Estimated Net worth 1 Model based on income, homeownership, other assets owned (blank) 67% 69% 66%
A - Estimated Net less than $5000 A 1% 1% 1%
B - Estimated Net $5K - $19k B 1% 1% 3%
C - Estimated Net $20k-$49k C 2% 4% 5%
D - Estimated Net $50k-$80k D 3% 8% 10%
E - Estimated Net  $81k-$99k E 0% 0% 0%
F - Estimated Net $100k-$249k F 10% 10% 9%
G - Estimated Net $250k - $499K G 10% 6% 5%
H - Estimated Net -over $500k H 6% 2% 2%
55 Donator to Charity or Causes 1 Donor = Y or Blank (blank) 77% 79% 77%
Y 23% 21% 23%
56 Dwelling Type 1 M - MFDU M 16% 16% 11%
S - SFDU; S 81% 81% 85%
(blank) 3% 3% 4%
57 Home Market Value 1 Estimated market value - model based information (blank) 49% 16% 15%
A = $1,000 - $24,999 A 0% 2% 4%
B = $25,000 - $49,999 B 1% 6% 8%
C = $50,000 - $74,999 C 1% 9% 12%
D = $75,000 - $99,999 D 2% 10% 12%
E = $100,000 - $124,999 E 2% 9% 11%
F = $125,000 - $149,999 F 2% 7% 8%
G = $150,000 - $174,999 G 2% 6% 6%
H = $175,000 - $199,999 H 2% 5% 4%
I = $200,000 - $224,999 I 2% 4% 3%
J = $225,000 - $249,999 J 2% 3% 2%
K = $250,000 - $274,999 K 2% 2% 2%
L = $275,000 - $299,999 L 2% 2% 1%
M = $300,000 - $349,999 M 4% 3% 2%
N = $350,000 - $399,999 N 3% 2% 1%
O = $400,000 - $449,999 O 3% 2% 1%
P = $450,000 - $499,999 P 2% 1% 1%
Q = $500,000 - $749,999 Q 8% 5% 2%
R = $750,000 - $999,999 R 4% 4% 2%
S = $1,000,000 Plus S 4% 2% 3%
58 Education 1 A= Completed High School A 12% 12% 13%
B= Completed College B 10% 9% 11%
C= Completed Graduate School C 4% 4% 4%
D= Attended Vocational/Technical D 0% 0% 0%
(blank) 74% 75% 72%
59 ETHNICITY 1 Hispanic = Ethnic code Y Y 8% 4% 8%
African American = Ethnic code F F 1% 1% 1%
Asian = Ethnic code A A 2% 0% 1%
(blank) 89% 94% 90%
60 Child 1 Presence of Children = Y or Blank (blank) 64% 68% 63%
Y 36% 32% 37%
61 Child Age Ranges 1 A = Presence of Children under 6 A 5% 5% 6%
B = Presence of Children aged 6 - 10 B 4% 3% 4%
C = presence of Children Age 11 - 15 C 4% 3% 4%
D = Presence of Children Age 16-17 D 4% 4% 4%
(blank) 83% 85% 81%
62 Number of Children in HH 1 A = no children A 12% 12% 12%
B = less than 3 B 16% 14% 17%
C = 3 - 5 C 1% 1% 2%
(blank) 70% 73% 69%
63 Luxury Vehicle Owner 1 Luxury owner = Y or blank (blank) 98% 95% 96%
Y 2% 5% 4%
64 SUV Owner 1 SUV owner = Y or Blank (blank) 93% 79% 76%
Y 7% 21% 24%
65 Pickup Truck Owner 1 Pickup = Y or Blank (blank) 96% 85% 73%
Y 4% 15% 27%
Lifestyle Bundles The following selections identify consumers who have responded positively to two or more related hobby, lifestyle, and/or preference categories. Data is applied at the household level and is sourced from self-reported sources, consumer surveys, product and warranty registrations, and buying activities. CA FL TX
66 Price Club and value Purchasing Indicator 1 Value shopper = Y or NULL (blank) 92% 93% 94%
Y 8% 7% 6%
67 Women's Apparel Purchasing Indicator 1 A = Purchased Women's Apparel A 11% 9% 9%
B = Purchased Plus size Women's Apparel B 4% 4% 5%
(blank) 85% 87% 86%
68 Men's Apparel Purchasing Indcator 1 A = Purchased Men's Apparel A 4% 4% 4%
B = Purchased Big and Tall Men's Apparel B 1% 1% 1%
(blank) 95% 96% 96%
69 Parenting and Children's interest Bundle 1 Parenting and Children's interest = Y or Blank (blank) 85% 88% 86%
Y 15% 12% 14%
70 Pet Lover's or owners 1 A = has Pets A 4% 3% 3%
B= Equestrian B 0% 0% 0%
C= Cat owner C 1% 2% 1%
D= Dog owner D 6% 7% 9%
(blank) 88% 88% 87%
71 Book Buyers 1 Buyer = Y or Blank (blank) 96% 94% 94%
Y 4% 6% 6%
72 Book Readers 1 Reader = Y or Blank (blank) 73% 75% 73%
Y 27% 25% 27%
73 Hi-Tech Enthusiasts 1 Hi Tech Enthusiasts = Y or Blank (blank) 71% 73% 70%
Y 29% 27% 30%
74 Arts Bundle 1 A = Interest in Arts A 1% 1% 1%
B = Avid Music Listener B 8% 9% 8%
C = Interest in Antiques C 4% 3% 3%
D = Interest in Performing Arts D 1% 1% 1%
(blank) 86% 87% 87%
75 Collectibles Bundle 1 A = General Interest in Collectibles A 0% 0% 0%
B = Interest in Antique Collectibles B 16% 15% 15%
C = Interest in Sports Collectibles C 1% 2% 2%
(blank) 83% 83% 83%
76 Hobbies, Home and Garden Bundle 1 A = Interest in Sewing and Knitting A 14% 12% 13%
B = Interest in Woodworking B 2% 3% 3%
C = Interest in Photography C 3% 3% 3%
D = Home and Garden D 3% 3% 3%
(blank) 78% 80% 78%
77 Home Improvement 1 A – Home Improvement Interest A 1% 1% 1%
B – Home Improvement DIY B 27% 25% 27%
(blank) 72% 74% 72%
78 Cooking and Wine 1 A = Gourmet Food and Wine A 7% 7% 6%
B = Cooking B 18% 17% 18%
C = Natural Foods C 0% 0% 0%
(blank) 75% 77% 76%
79 Gaming and Gambling Enthusiast 1 Gaming casino, sweepstakes - Y or Blank (blank) 90% 90% 89%
Y 10% 10% 11%
80 Travel Enthusiasts 1 A = Travel A 7% 8% 9%
B = Domestic B 12% 12% 14%
C = International C 0% 0% 0%
D = Cruise D 2% 3% 2%
(blank) 79% 76% 75%
81 Physical Fitness 1 A = Interest in Health Exercise A 17% 16% 17%
B = Running B 0% 0% 0%
C = Walking C 3% 4% 4%
D = Aerobics D 1% 1% 1%
(blank) 78% 79% 77%
82 Self Improvement 1 Health, medical, dieting weight loss, self-improvement (blank) 80% 81% 80%
A- Health & Medical A 4% 3% 4%
B- Dieting Weight loss B 8% 9% 9%
C- Self Improvement C 9% 7% 7%
83 Automotive DIY 1 Parts and accessories, auto work = Y or Blank (blank) 92% 84% 83%
Y 8% 16% 17%
84 Spectator Sports Interest 1 A = Interst in Sports, General A 10% 8% 8%
B = Interest in Footbal B 4% 6% 6%
C - Interest in Baseball C 1% 1% 1%
D = Interest in Golf D 3% 3% 3%
E = Interest in Tennis E 0% 0% 0%
F - Interest in Auto and Motorcycle racing F 2% 3% 3%
(blank) 80% 80% 80%
85 Outdoors 1 A = Interest in Outdoor - General A 9% 7% 7%
B = Interest in Snow Sports B 1% 1% 1%
C = interest in Water Sports C 0% 0% 0%
D = Interst in Hunting and Fishing D 7% 11% 8%
(blank) 83% 81% 84%
86 Avid Investors 1 Investing active = Y or Blank (blank) 80% 82% 82%
Y 20% 18% 18%
87 Avid Interest in Boating 1 Interest in Boating = Y or Blank (blank) 96% 94% 95%
Y 4% 6% 5%
88 Avid Interest in Motorcycling 1 Interest on Motorcycling = Y or Blank (blank) 99% 99% 98%
Y 1% 1% 2%
Geographic Demographics CA FL TX
89 Percent_Range_Black 1 Penetration Range - See Below (blank) 3% 2% 3%
A - Greater than 95 A 0% 1% 0%
B - 95 thru 91 B 0% 1% 0%
C - 90 thru 86 C 0% 1% 0%
D - 85 thru 81 D 0% 1% 0%
E - 80 thru 76 E 0% 1% 1%
F - 75 thru 71 F 0% 1% 0%
G - 70 thru 66 G 0% 1% 0%
H - 65 thru 61 H 0% 1% 1%
I - 60 thru 56 I 0% 1% 1%
J - 55 thru 51 J 0% 1% 1%
K - 50 thru 46 K 0% 1% 1%
L - 45 thru 41 L 0% 1% 1%
M - 40 thru 36 M 0% 1% 2%
N - 35 thru 31 N 1% 2% 2%
O - 30 thru 26 O 1% 3% 3%
P - 25 thru 21 P 2% 4% 4%
Q - 20 thru 16 Q 3% 6% 5%
R - 15 thru 11 R 6% 11% 9%
S - 10 thru 6 S 11% 17% 16%
T - Less than 6 T 72% 43% 50%
90 Percent_Range_White 1 Penetration Range - See Below (blank) 1% 1% 1%
A - Greater than 95 A 1% 11% 3%
B - 95 thru 91 B 3% 16% 10%
C - 90 thru 86 C 7% 16% 15%
D - 85 thru 81 D 8% 11% 13%
E - 80 thru 76 E 8% 9% 11%
F - 75 thru 71 F 8% 7% 9%
G - 70 thru 66 G 8% 6% 7%
H - 65 thru 61 H 7% 5% 6%
I - 60 thru 56 I 8% 3% 5%
J - 55 thru 51 J 8% 2% 4%
K - 50 thru 46 K 8% 2% 3%
L - 45 thru 41 L 7% 1% 3%
M - 40 thru 36 M 5% 1% 2%
N - 35 thru 31 N 4% 1% 2%
O - 30 thru 26 O 3% 1% 1%
P - 25 thru 21 P 3% 1% 1%
Q - 20 thru 16 Q 2% 1% 1%
R - 15 thru 11 R 1% 1% 1%
S - 10 thru 6 S 1% 1% 1%
T - Less than 6 T 0% 1% 1%
91 Percent_Range_Hispanic 1 Penetration Range - See Below (blank) 1% 2% 2%
A - Greater than 95 A 1% 2% 3%
B - 95 thru 91 B 2% 1% 3%
C - 90 thru 86 C 2% 1% 3%
D - 85 thru 81 D 2% 1% 2%
E - 80 thru 76 E 2% 1% 2%
F - 75 thru 71 F 3% 1% 2%
G - 70 thru 66 G 3% 1% 2%
H - 65 thru 61 H 3% 1% 2%
I - 60 thru 56 I 3% 1% 3%
J - 55 thru 51 J 4% 1% 3%
K - 50 thru 46 K 4% 2% 3%
L - 45 thru 41 L 4% 2% 4%
M - 40 thru 36 M 5% 3% 4%
N - 35 thru 31 N 5% 3% 5%
O - 30 thru 26 O 7% 4% 7%
P - 25 thru 21 P 8% 6% 8%
Q - 20 thru 16 Q 10% 9% 10%
R - 15 thru 11 R 12% 13% 13%
S - 10 thru 6 S 14% 21% 14%
T - Less than 6 T 5% 24% 6%
92 Percent_Range_Asian 1 Penetration Range - See Below (blank) 2% 4% 8%
A - Greater than 95 A 0% 0% 0%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 0%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 1% 0% 0%
G - 70 thru 66 G 1% 0% 0%
H - 65 thru 61 H 1% 0% 0%
I - 60 thru 56 I 1% 0% 0%
J - 55 thru 51 J 1% 0% 0%
K - 50 thru 46 K 2% 0% 0%
L - 45 thru 41 L 2% 0% 0%
M - 40 thru 36 M 2% 0% 0%
N - 35 thru 31 N 3% 0% 0%
O - 30 thru 26 O 3% 0% 1%
P - 25 thru 21 P 5% 0% 1%
Q - 20 thru 16 Q 7% 0% 2%
R - 15 thru 11 R 12% 1% 4%
S - 10 thru 6 S 21% 7% 10%
T - Less than 6 T 37% 87% 72%
93 Percent_Range_English_Speaking 1 Penetration Range - See Below (blank) 7% 8% 8%
A - Greater than 95 A 2% 11% 7%
B - 95 thru 91 B 5% 15% 9%
C - 90 thru 86 C 6% 12% 10%
D - 85 thru 81 D 7% 10% 9%
E - 80 thru 76 E 7% 7% 8%
F - 75 thru 71 F 7% 6% 7%
G - 70 thru 66 G 7% 4% 6%
H - 65 thru 61 H 6% 4% 5%
I - 60 thru 56 I 6% 3% 4%
J - 55 thru 51 J 5% 3% 4%
K - 50 thru 46 K 5% 2% 3%
L - 45 thru 41 L 5% 2% 3%
M - 40 thru 36 M 4% 2% 3%
N - 35 thru 31 N 4% 2% 2%
O - 30 thru 26 O 4% 1% 2%
P - 25 thru 21 P 3% 1% 2%
Q - 20 thru 16 Q 3% 1% 2%
R - 15 thru 11 R 2% 1% 2%
S - 10 thru 6 S 2% 1% 2%
T - Less than 6 T 1% 2% 2%
94 Percnt_Range_Spanish_Speaking 1 Penetration Range - See Below (blank) 11% 16% 11%
A - Greater than 95 A 0% 1% 1%
B - 95 thru 91 B 1% 1% 2%
C - 90 thru 86 C 1% 1% 2%
D - 85 thru 81 D 1% 1% 1%
E - 80 thru 76 E 2% 1% 1%
F - 75 thru 71 F 2% 1% 2%
G - 70 thru 66 G 2% 1% 2%
H - 65 thru 61 H 2% 1% 2%
I - 60 thru 56 I 2% 1% 2%
J - 55 thru 51 J 3% 1% 2%
K - 50 thru 46 K 3% 2% 3%
L - 45 thru 41 L 3% 2% 3%
M - 40 thru 36 M 4% 2% 3%
N - 35 thru 31 N 4% 3% 4%
O - 30 thru 26 O 5% 4% 5%
P - 25 thru 21 P 6% 5% 6%
Q - 20 thru 16 Q 7% 6% 8%
R - 15 thru 11 R 10% 9% 10%
S - 10 thru 6 S 14% 15% 14%
T - Less than 6 T 17% 25% 16%
95 Percent_Range_Asian_Speaking 1 Penetration Range - See Below (blank) 28% 60% 59%
A - Greater than 95 A 0% 0% 0%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 0%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 0% 0% 0%
G - 70 thru 66 G 0% 0% 0%
H - 65 thru 61 H 1% 0% 0%
I - 60 thru 56 I 1% 0% 0%
J - 55 thru 51 J 1% 0% 0%
K - 50 thru 46 K 1% 0% 0%
L - 45 thru 41 L 1% 0% 0%
M - 40 thru 36 M 2% 0% 0%
N - 35 thru 31 N 2% 0% 0%
O - 30 thru 26 O 3% 0% 1%
P - 25 thru 21 P 4% 0% 1%
Q - 20 thru 16 Q 6% 0% 2%
R - 15 thru 11 R 9% 1% 4%
S - 10 thru 6 S 15% 6% 8%
T - Less than 6 T 27% 32% 26%
96 Percent_Range_SFDU 1 Penetration Range - See Below (blank) 20% 19% 15%
A - Greater than 95 A 78% 78% 80%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 1%
E - 80 thru 76 E 0% 0% 1%
F - 75 thru 71 F 0% 0% 0%
G - 70 thru 66 G 0% 0% 1%
H - 65 thru 61 H 0% 0% 1%
I - 60 thru 56 I 0% 0% 1%
J - 55 thru 51 J 0% 0% 0%
K - 50 thru 46 K 0% 0% 0%
L - 45 thru 41 L 0% 0% 0%
M - 40 thru 36 M 0% 0% 0%
N - 35 thru 31 N 0% 0% 0%
O - 30 thru 26 O 0% 0% 0%
P - 25 thru 21 P 0% 0% 0%
Q - 20 thru 16 Q 0% 0% 0%
R - 15 thru 11 R 0% 0% 0%
S - 10 thru 6 S 0% 0% 0%
T - Less than 6 T 0% 0% 0%
97 Percent_Range_MFDU 1 Penetration Range - See Below (blank) 82% 82% 86%
A - Greater than 95 A 15% 15% 10%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 0%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 0% 0% 0%
G - 70 thru 66 G 0% 0% 0%
H - 65 thru 61 H 0% 0% 0%
I - 60 thru 56 I 0% 0% 0%
J - 55 thru 51 J 0% 0% 0%
K - 50 thru 46 K 0% 0% 0%
L - 45 thru 41 L 0% 0% 0%
M - 40 thru 36 M 0% 0% 0%
N - 35 thru 31 N 0% 0% 0%
O - 30 thru 26 O 0% 0% 0%
P - 25 thru 21 P 0% 0% 0%
Q - 20 thru 16 Q 0% 0% 0%
R - 15 thru 11 R 0% 0% 0%
S - 10 thru 6 S 0% 0% 1%
T - Less than 6 T 1% 1% 2%
98 MHV 1 Median House Value Code (blank) 2% 2% 2%
A - Less than $50,000 A 0% 1% 4%
B = $50,000 - $99,999 B 1% 8% 32%
C = $100,000 - $149,999 C 3% 17% 28%
D = $150,000 - $249,999 D 14% 42% 23%
E = $250,000 - $349,999 E 18% 17% 7%
F = $350,000 - $499,999 F 27% 8% 3%
G = $500,000 - $749,999 G 22% 3% 1%
H = $750,000 - $999,999 H 10% 1% 0%
I = $1,000,000 or More I 4% 0% 0%
99 MOR 1 Penetration Range Mail Order Respondent (blank) 12% 13% 13%
A - Greater than 95 A 10% 10% 13%
B - 95 thru 91 B 1% 0% 0%
C - 90 thru 86 C 3% 2% 2%
D - 85 thru 81 D 3% 2% 2%
E - 80 thru 76 E 4% 3% 4%
F - 75 thru 71 F 7% 6% 6%
G - 70 thru 66 G 8% 8% 8%
H - 65 thru 61 H 3% 3% 3%
I - 60 thru 56 I 8% 7% 7%
J - 55 thru 51 J 2% 2% 2%
K - 50 thru 46 K 12% 13% 12%
L - 45 thru 41 L 5% 5% 5%
M - 40 thru 36 M 5% 6% 6%
N - 35 thru 31 N 6% 7% 6%
O - 30 thru 26 O 2% 3% 3%
P - 25 thru 21 P 4% 4% 4%
Q - 20 thru 16 Q 3% 3% 3%
R - 15 thru 11 R 1% 1% 1%
S - 10 thru 6 S 0% 0% 0%
T - Less than 6 T 0% 0% 0%
100 CAR 1 Penetration Range Automobile owner (blank) 1% 1% 2%
A - Greater than 95 A 81% 67% 81%
B - 95 thru 91 B 1% 0% 0%
C - 90 thru 86 C 5% 9% 5%
D - 85 thru 81 D 4% 8% 5%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 3% 6% 3%
G - 70 thru 66 G 0% 0% 0%
H - 65 thru 61 H 2% 4% 2%
I - 60 thru 56 I 0% 0% 0%
J - 55 thru 51 J 1% 1% 1%
K - 50 thru 46 K 0% 0% 0%
L - 45 thru 41 L 1% 1% 0%
M - 40 thru 36 M 0% 0% 0%
N - 35 thru 31 N 0% 0% 0%
O - 30 thru 26 O 0% 0% 0%
P - 25 thru 21 P 0% 0% 0%
Q - 20 thru 16 Q 0% 0% 0%
R - 15 thru 11 R 0% 0% 0%
S - 10 thru 6 S 0% 0% 0%
T - Less than 6 T 0% 0% 0%
101 MEDSCHL 3 Median Years of School (blank) 3% 3% 4%
0-50 1% 1% 2%
51-100 7% 2% 8%
101-150 74% 87% 75%
>151 15% 6% 11%
102 Penetration Range White Collar 1 Penetration Range (blank) 2% 2% 2%
A - Greater than 95 A 0% 0% 0%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 0%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 0% 0% 0%
G - 70 thru 66 G 1% 0% 1%
H - 65 thru 61 H 2% 1% 4%
I - 60 thru 56 I 4% 3% 7%
J - 55 thru 51 J 8% 6% 9%
K - 50 thru 46 K 11% 9% 9%
L - 45 thru 41 L 12% 11% 10%
M - 40 thru 36 M 13% 13% 11%
N - 35 thru 31 N 12% 15% 11%
O - 30 thru 26 O 12% 14% 11%
P - 25 thru 21 P 10% 11% 11%
Q - 20 thru 16 Q 7% 8% 8%
R - 15 thru 11 R 4% 5% 4%
S - 10 thru 6 S 2% 2% 2%
T - Less than 6 T 0% 0% 0%
103 Penetration Range Blue Collar 1 Penetration Range (blank) 12% 13% 11%
A - Greater than 95 A 0% 0% 0%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 0% 0%
D - 85 thru 81 D 0% 0% 0%
E - 80 thru 76 E 0% 0% 0%
F - 75 thru 71 F 0% 0% 0%
G - 70 thru 66 G 0% 0% 0%
H - 65 thru 61 H 0% 0% 0%
I - 60 thru 56 I 0% 0% 0%
J - 55 thru 51 J 0% 0% 0%
K - 50 thru 46 K 0% 0% 0%
L - 45 thru 41 L 0% 0% 0%
M - 40 thru 36 M 0% 0% 1%
N - 35 thru 31 N 0% 0% 2%
O - 30 thru 26 O 2% 1% 4%
P - 25 thru 21 P 5% 3% 9%
Q - 20 thru 16 Q 11% 10% 17%
R - 15 thru 11 R 21% 22% 21%
S - 10 thru 6 S 26% 30% 21%
T - Less than 6 T 22% 21% 14%
104 Penetration Range Other Occupation 1 Penetration Range (blank) 9% 9% 9%
A - Greater than 95 A 0% 0% 0%
B - 95 thru 91 B 0% 0% 0%
C - 90 thru 86 C 0% 1% 0%
D - 85 thru 81 D 1% 1% 0%
E - 80 thru 76 E 1% 2% 1%
F - 75 thru 71 F 3% 5% 2%
G - 70 thru 66 G 5% 7% 4%
H - 65 thru 61 H 9% 10% 7%
I - 60 thru 56 I 13% 13% 10%
J - 55 thru 51 J 17% 16% 12%
K - 50 thru 46 K 17% 14% 14%
L - 45 thru 41 L 13% 11% 15%
M - 40 thru 36 M 7% 6% 13%
N - 35 thru 31 N 3% 2% 9%
O - 30 thru 26 O 1% 0% 3%
P - 25 thru 21 P 0% 0% 1%
Q - 20 thru 16 Q 0% 0% 0%
R - 15 thru 11 R 0% 0% 0%
S - 10 thru 6 S 0% 0% 0%
T - Less than 6 T 0% 0% 0%
105 DEMOLEVEL 1 DEMO APPEND Level (blank) 0% 0% 0%
5 - Zip 5 4% 3% 5%
7 - Zip, Zip+2 7 0% 1% 1%
9 - Zip, Zip+4 9 96% 96% 93%
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