Assignment 2:NEW MEDIA & MEMO Writing

FORMAT

· The document is presented in a standard memo format.

/5

CONTENT

1. Context: What is the context of the platform (Instagram)? Is there specific language or norms unique to it (i.e. trends, memes, inside jokes)? What amplification tools can you use (hashtags, tagging, etc)? How much text is generally acceptable on Instagram?

2. Audience: Who are you trying to reach? Try to be specific with your audience analysis here (consider age range, interests, etc). What are their needs and what do they need to hear?

3. Message: How did you use the needs of your audience and your purpose to determine your message?

4. Purpose: What’s your ultimate goal? What effects do you want to produce in the real world through these posts?

/30

DESIGN

· Effective document design features (white space, headings, subheadings, lists, contrasting features (if and when necessary), consistency.

/10

MECHANICS

· Syntax & grammar

· Style & tone

/25

WRITTEN POST/TEXT

· Clear message & appropriate in length

· Speaks to intended audience

· Achieves goal/purpose defined in analysis

/15

PHOTO

· Well chosen photo that reflects and complements the text.

/15