As you research General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg.

The five competitive forces that shape strategy. (2008). Harvard Business Publishing. Podcast retrieved on August 28, 2014, from http://www.youtube.com/watch?v=mYF2_FBCvXw

The following site is an excellent introduction to the industry (operating) and remote (macro) environments. This site is a very good overview of Porter's Five Forces and PEST: http://web.missouri.edu/cookml/AE4972/Industry%20Analysis.pdf

Connelley, D. (2005). Strategy for the External Environment. Power Point Presentation. (attached separately)

PEST analysis. (2009). Retrieved on August 28, 2014, from http://www.valuebasedmanagement.net/methods_PEST_analysis.html

Porter's Five Forces: A model for industry analysis. (2007). Retrieved on August 28, 2014, from http://www.quickmba.com/strategy/porter.shtml

SWOT analysis: Lesson. (2009). Marketing Teacher. Retrieved from http://www.marketingteacher.com/swot-analysis-marketing-tools-from-marketing-teacher/

Connelley, D. Strategy for the internal environment. PowerPoint presentation. (attached separately)

Henry, A. (2007). The internal environment: A resource based view of strategy. In Understanding Strategic Management. Oxford University Press. Retrieved on August 27, 2014, from http://fba.aiub.edu/Files/Uploads/MGT110043.pdf

Bramha, D. (2011). Internal Analysis in Strategic Management. Retrieved on November 6, 2012, from http://www.slideshare.net/guestd507e7/internal-analysys-of-strategic-management-presentation