Midterm-Market Analysis and competitive survey: Students will complete a paper detailing the information that will later be used to implement and create a marketing plan. In order to have a marketing plan you have to gather and analyze necessary informati

Name-Mid-term Market Analysis part

Only market analysis

Midterm-Market Analysis and competitive survey: Students will complete a paper detailing the information that will later be used to implement and create a marketing plan. In order to have a marketing plan you have to gather and analyze necessary information. This preparation we call Setting the Table.

Situation market analysis outline category

· Executive summary - read this is part of your marketing plan. This will not be part of your situational analysis.

· Market analysis

· Describing your product (substantial half of paper)

· Goal: Mission and vision statement (passion)

--on (exact date), I will create 23% --measurable

· your core values for your organization, just like what we did before coming up with our name and logo.(logan)

· Market strategy

· Target customer, existing customer

· Where you at? What your strategy?

· Brands

· what to do to make strategy successful?

· early stage?

· Detects-CRM

· Implementation-

· creating budget-ads budget

· work plan-sales, how many requires

· evaluate success

· how often evaluate

· tools to monitor

· positioning model

· product

· price

· promotion-ads.

· business model

· service currently provided

· SWOT analysis-strength, weakness, internal, external

· Describe democrat

· Describe marketing-determine primary model/size/population/demand of services

· Competition analysis (their compacity/pricing/advertise/website figure out)

· Economic impact-interest rate, housing price

· Short succinct summary of the entire document/Market overall

Data resource