he purpose of this assignment is to analyze income statements and calculate ratios in order to summarize the financial performance of a company. The ability to analyze the content of an income statement, profit and loss statement, and statement of earnin

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20200801043611rubric_print_format_assignment_2.xlsx

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Course Code Class Code Assignment Title Total Points
ACC-502 ACC-502-O500 Analyzing Income 95.0
Criteria Percentage Unsatisfactory (0.00%) Less than Satisfactory (74.00%) Satisfactory (79.00%) Good (87.00%) Excellent (100.00%) Comments Points Earned
Content 75.0%
Excel Ratio Formulas 10.0% Excel ratio formulas are not included. Excel ratio formulas for gross profit, net profit, and return on assets are incomplete or incorrect. Excel ratio formulas for gross profit, net profit, and return on assets are partially complete and correct. Excel ratio formulas for gross profit, net profit, and return on assets are mostly complete and correct. Excel ratio formulas for gross profit, net profit, and return on assets are complete and correct.
Company Performance 15.0% Discussion of company performance is not included. Discussion of company performance compared to the prior year, including three items from the income statement that justify the assessment, is incomplete or incorrect. Discussion of company performance compared to the prior year, including three items from the income statement that justify the assessment, is included but lacks explanation and relevant supporting details. Discussion of company performance compared to the prior year, including three items from the income statement that justify the assessment, is complete and includes explanation and relevant supporting details. Discussion of company performance compared to the prior year, including three items from the income statement that justify the assessment, is extremely thorough and includes substantial explanation and relevant supporting details.
Marketplace Contributions to Performance 10.0% Explanation of marketplace contributions to performance is not included. Discussion of changes or growth in the marketplace that have contributed to company performance is incomplete or incorrect. Discussion of changes or growth in the marketplace that have contributed to company performance is included but lacks explanation and relevant supporting details. Discussion of changes or growth in the marketplace that have contributed to company performance is complete and includes explanation and relevant supporting details. Discussion of changes or growth in the marketplace that have contributed to company performance is extremely thorough and includes substantial explanation and relevant supporting details.
Revenue Trends 10.0% Summary of revenue trends is not included. Summary of revenue trends is incomplete or incorrect. Summary of revenue trends is included but lacks explanation and relevant supporting details. Summary of revenue trends is complete and includes explanation and relevant supporting details. Summary of revenue trends is extremely thorough and includes substantial explanation and relevant supporting details.
Company Expenses 10.0% Summary of company expenses is not included. Summary of company expenses, including whether they are increasing or decreasing, highlights of two expenses, and discussion of significance of the increase or decrease of each expense over time, is incomplete or incorrect. Summary of company expenses, including whether they are increasing or decreasing, highlights of two expenses, and discussion of significance of the increase or decrease of each expense over time, is included but lacks explanation and relevant supporting details. Summary of company expenses, including whether they are increasing or decreasing, highlights of two expenses, and discussion of significance of the increase or decrease of each expense over time, is complete and includes explanation and relevant supporting details. Summary of company expenses, including whether they are increasing or decreasing, highlights of two expenses, and discussion of significance of the increase or decrease of each expense over time, is extremely thorough and includes substantial explanation and relevant supporting details.
Ratio Significance 10.0% Discussion of ratio significance is not included. Discussion of ratio significance, including gross profit, net profit, and return on assets ratios for the past 3 years, is incomplete or incorrect. Discussion of ratio significance, including gross profit, net profit, and return on assets ratios for the past 3 years, is included but lacks explanation and relevant supporting details. Discussion of ratio significance, including gross profit, net profit, and return on assets ratios for the past 3 years, is complete and includes explanation and relevant supporting details. Discussion of ratio significance, including gross profit, net profit, and return on assets ratios for the past 3 years, is extremely thorough and includes substantial explanation and relevant supporting details.
Presentation of Content 10.0% The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information. The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other. The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources. The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.
Organization, Effectiveness, and Format 25.0%
Layout 5.0% The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. The layout shows some structure but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.
Language Use and Audience Awareness (includes sentence construction, word choice, etc.) 10.0% Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. Language is appropriate to the targeted audience for the most part. The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope.
Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0% Slide errors are pervasive enough that they impede communication of meaning. Frequent and repetitive mechanical errors distract the reader. Some mechanical errors or typos are present, but they are not overly distracting to the reader. Slides are largely free of mechanical errors, although a few may be present. Writer is clearly in control of standard, written, academic English.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Sources are not documented. Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. Sources are documented, as appropriate to assignment and style, and format is mostly correct. Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
Total Weightage 100%