I need to finish this final term report. I have finished most of them. However, I have no idea about rationale and priority...... maybe it needs more information.

Final Project

Abstract

An Ireland-based Carve On Leather company seeks international market research and analysis on the business opportunities to break into the U.S. market. Currently the business has experience of work on the West Coast, however, they are seeking to identify potential competitors in New England region to know the market and be able to sell their products to local businesses. This is a BTB project, that requires to analyze potential customers and find the way to sell products. We need to find out if there are any potential competitors in New England, so Carve On will be able to expand their business knowing their possibilities, and milestones they can face. This project includes scope statement, business case and risk management. Scope statement will demonstrate the importance of managing and leading the project within project’s goal of completing the project on time. Business case will include the key stakeholders, key of success and SWOT analysis; those parts will demonstrate essential factors of breaking into U.S. marketing in New England areas. Risk assessment of project includes items might occur during the processing and how to solve or mitigate the risk’s possibility. This project will be managed by Huiting Sun and Jian Sun with guidance from the project sponsor - Alan McCormack. It is anticipated to take less than 6 months.

Scope Statement

Project Objective

Break into the U.S. market. (Carve On) and reflects the strategic aim to meet with potential customers in Fall 2020. This project should complete within 6 months. Budget is round to $ 20,000.

Deliverables

1. Hire interns who are familiar with New England area (College Students would be the best) and train the interns.

2. Set up the company’s website

3. find 5-10 organizations (universities, colleges, companies)

Milestones

1. Project approved--- March 1

2. Hire interns March 31

3. Website April 20

4. Find collaboration July 31

5. Do the propaganda August 2

6. Final project inspection Sept 30

Technical requirements

1. Create website system

Limit and exclusion

1. Have competitors with the same products

2. Culture shock

3. Have higher price than others

4. Limit funds

Customer Review

1. Project Manager Alan

3: Business Case

A. Rationale

B. Key Stakeholder

The key stakeholders are all the people that project success depend on.

· Project Manager Alan

· Intern Huiting Sun

· Intern Jian Sun

C. Key to Success

· Effective communication

· Comprehensive planning

· Project ongoing inspections

· Project control

· Accessing performance

· Good working with other team members

· Market research

· Good relationship with organizations

· Good relationship with local government.

D. Cost Estimates

· Direct cost: Fixed labor, material, and equipment

· Indirect cost: Facilities, Vendors, and Risk.

4: Project Management

A. Project Priority

B. SWOT analysis

Carveon faces several external and internal forces that dictates its competitive advantages and growth prospects. SWOT analysis is aimed at examining the organizational level to establish how closely the business is affiliated with its growth curves and success scales (Phadermrod et al., 2019). Carveon deals in the manufacture and sell of leather products.

· Strength:

Carveon specializes in quality product that blend the traditional and modern techniques that comprises of richly resourceful natural materials. Unlike other companies in the market, Carveon specializes in natural materials, which is primarily leather. Additionally, the company specializes in unique customer services such as customization of bulk and individual customer level. The company manufactures everything it sells, hence has the market advantage of managing costs and regulating its own prices in the market. Having the ability to regulate market

price enables the company to put in place customer friendly prices to put itself on the competitive edge. Also, the company boasts an efficient and skilled labor force that is trained in the manufacturing its original leather products, and customization of the same. The company also manufactures its products under 100% sustainability measures, which give sit an upper edge against its competitors in the market. The quality of service offered by the company to its customers, particularly in facilitating orders is extraordinary due to factors such as personalized scorecards, presentation box and timeliness.

Personalized Products

Deliver nationwide

High-quality Leather accessories

Trusted and high exposure

High and positive reputation

Hiring and training program

Skilled team members

· Weakness

Carve On is a company that deals with leather product manufacture, retail and customization, which is a highly competitive sector. Several companies operate in the leather industry with more friendly business environment compared to Carve On. For example, the company has big and established competitors with clear selling preposition and resources for expansion and efficient service delivery (Phadermrod et al., 2019). Carve On is limited in its resources such as human labor, which stands at 5 people, as compared to other competitors who have a relatively larger workforce, hence able to produce more and expand.

Time constraint

Inspection needed

Budget constraint

· Opportunity

The company conducts its services on online platforms, which make up to 75 percent of its sales both regionally and globally. Online platform presents a wide range of opportunities for growth and expansion, which are unlimited in nature. Additionally, many competitors in the leather industry does not utilize online platforms to market and sell their products. Online platforms such as Facebook, Instagram and LinkedIn, eBay, Google, Dell among others will enable the company to open more underserved markets to its products in interior and untapped locations across the world.

Attract larger, wider target customers

Look into partnership with universities

· Treats

Leather products are fast moving, and the sectors is a profitable venture. The emergence of new entrants is inevitable and presents one of the greatest threats to Carve On (Phadermrod et al., 2019). The regulatory environment is also quite unpredictable because of the nature of the industry. Natural products possess threats to the environment and natural existence, hence may always be in loggerheads with regulating agencies and nature enthusiasts.

Delaying Project

Undetected Job

Government constraint

Competitors in New England area

Risk management

Risk Title	Mitigating action	Risk Originator	Impact Rating	Progress on actions
Project purpose and need is not well-defined.	Complete a business case if not already provided and ensure purpose is well defined on Project Charter.	Project sponsor	High	Business case re-written with clear deliverables and submitted to the project board for approval.
No control over staff priorities	The Project Sponsor will brief team managers on the importance of the project. Soft book resources as early as possible and then communicate final booking dates asap after the scheduling workshops. Identify backups for each human resource on the project.	Project Sponsor	Medium	Sponsor located a potential replacement
Unplanned work that must be accommodated	Attend project scheduling workshops. Check previous projects, for actual work and costs. Check all plans and quantity surveys. Document all assumptions made in planning and communicate to the project manager before project kick off.	Team manager	High	Team managers attending scheduling workshops.
Lack of communication, causing lack of clarity and confusion.	Write a communication plan which includes frequency, goal, and audience of each communication. Identify stakeholders early and make sure they are considered I the communication plan. Use most appropriate channel of communication for audience e.g. don't send 3 paragraph email to Developers, have a call instead.	Team manager	Medium	Correct misunderstandings immediately. Clarify areas that are not clear swiftly using assistance from Project Sponsor if needed.
Pressure to arbitrarily reduce task durations and or run tasks in parallel which would increase risk of errors.	Share the schedule with key stakeholders to reduce the risk of this happening. Patiently explain that schedule was built using the expertise of subject matter experts.	Team manager	High	Awaiting completion of the schedule.
Delay in earlier project phases jeopardizes ability to meet fixed date. For example delivery of just in time materials, for conference or launch date.	Ensure the project plan is as accurate as possible using scheduling workshops and work breakdown structure. Use Tracking Gantt and Baseline to identify schedule slippage early.	Team Manager	High	Consider insurance to cover costs and alternative supplier as a backup.
Inadequate customer testing leads to large post go live snag list.	Ensure customer prepares test cases/quality checks and protect testing/quality assurance window.	Team Manager	High	Customer preparing test cases.

5: WBS

6: Gantt Chart