The ALWINE team would like you to prepare a strategic roadmap for their business and a product roadmap for their product over three time frames - near term, medium term, and long term.
Michelle_Michy
20200613023437alwine1.pptxALWINETM
Roadmap Exercise
Overview
ALWINE is a medical device designed to improve patient adherence to prescription drug regimes
The ALWINE team has developed the Minimum Viable Product (MVP) and are currently conducting consumer trials
The ALWINE team would like you to prepare a strategic roadmap for their business and a product roadmap for their product
The roadmap should be divided into three timeframes – near term (0-12 months), medium term (12-24 months), and long term (24-36 months)
Deliverables
Provide the following deliverables for the assignment:
PowerPoint version of the strategic roadmap
Software version of the product roadmap using Trello
Strategy Roadmap Template
| Roadmap Element | Near Term (0-12 Months) | Medium Term (12-24 months) | Long Term (24-36 months) |
| Business Objective | |||
| Target Persona | |||
| Jobs to Be Done | |||
| Product/Solution Features | |||
| Partner and Channel Strategy | |||
| Pricing and Business Model | |||
| TAM and Revenues |
Product Roadmap - Guidelines
Create a high-level roadmap using a Trello board
Focus only on the near-term timeframe (0-12 months)
Include high-level features from the strategy roadmap
Stay at the epic level and don’t include detailed features
Define the first three sprints in detail
Product Roadmap Using Trello: Example
How to Use Trello
Visit www.trello.com
Create a free account (the free version is likely to work for this assignment)
Open and explore your board
Start with lists and move from left to right
Begin with general information about the roadmap
Include high-level features from the strategic roadmap
Be sure to create separate lists for sprints 1, 2, and 3
For a quick overview of Trello, read this: https://trello.com/en-US/guide/trello-101
ALWINETM
Overview
The ALWINE Offering
MEDISENSOR: Device to make any pill bottle or medication dispensing device smart. Cost effective, 9-month battery life, SMART, attachable IoT device (sticks on top of the pill bottle cap & asthma inhalers) that is memory and Bluetooth enabled and programmable, alerts the patient on the schedules & stores adherence statistics.
APP: App (android & iOS) that enables care provider/patient to set up disease specific medication regimen & customize the regimen together with patient. Pushes medication schedule to MEDISENSOR and collects adherence data from the MEDISENSOR.
PLATFORM : Cloud deployed platform for storing adherence events data in Patient Health Record (PHR) offering potential integration with care providers, insurance companies, pharmacies and pharma companies.
Setup medicines & dosages.
Attach ALWINE Sensor(s)
Stick on top of medication containers (pill bottle/pill box/ inhaler)
App syncs schedule to ALWINE Sensor thru Bluetooth
Configure Sensor settings (volume, alarm interval ..) in the app
Medication schedules of all connected sensors are shown in the app
ALWINE Sensor monitors & stores adherence data. Records user’s state of health.
Sound & visual reminders
ALWINE Sensor Records medicine take (scheduled & unscheduled), missed & user’s state of health
Last dose info
Uploads adherence data to the cloud
App syncs with sensor periodically to upload adherence data to the cloud.
Adherence data from all connected sensors are shown in the app
Generates ALWINE Insights
Download ALWINE app
How ALWINE Works
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Ease of use & user experience
*Sensor sticks on top of all containers (pillbox/pill bottle/inhaler) available in the market (Utility patent granted)
Sensor automatically records medication intakes on opening the cap or pressing the inhaler (Utility patent granted)
Cost Effective $20 < WHO Benchmark (major impedance to adherence is availability of Medication Events Monitoring Systems at reasonable price point - $30 )
Medication containers talk!
Visual & sound alerts directly from the sensor
Sensor runs for 8 months w/o changing the battery. Replaceable battery
Once programmed, sensor works independently of smart phones
ALWINE Sensor
Plastic adaptor
Adhesive PSA
Pill bottle cap
*Only the adaptor is permanently adhered on top of container cap. ALWINE Sensor is locked onto the adapter and programmed for use with a specific medicine container. If needed , it can be unlocked and locked into a different medicine container and reprogrammed for that medicine schedule. 1,2 – Immediate product upgrade, CY 2019
Light outlet
Buzzer ports
Reports to ALWINE friends (providers/loved ones) on medication adherence. Immediate notifications sent to the ALWINE friends on missed dosages of critical medicines.
Sends automatic refill notification to pharmacies & refill reminder in the app
Enables improved focus on care progression by providing Clinical knowledge and Drug(s) Safety Report
Helps anomaly segmentation and decision support system
Recommends care plan based on latest indications
Insights into Care Plan Progression
Medication containers monitor & stores adherence and patient well-being data
ALWINE Sensor along with the Bluetooth button has red1 and green2 buttons that patient can press and communicate state of health after intake of medication. This data can be sent to physicians and pharma companies.
Along with tracking adherence, the ALWINE Sensor will track medication abuse
It can be easily integrated with any 3rd party ecosystem (gateway)
ALWINE Advantage and Insights
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IMPROVE
SALES
Instant feedback from patients to pharma companies and physicians on medication efficacy
Pharma companies and physicians act in a timely manner reducing chances of AEs
Physician / Pharma Co.
Cost Reduction
Improved adherence leads to reduced hospital readmissions, doctor and emergency visits
-
$2,000/patient/year – existing burden of Non-adherence
Medication abuse detection
Tailored guidance and support for customer leading to better health
Additional Opportunities
Customized targeted offers through mailers and in app (e.g. insurance riders & upselling )
ALWINE Sensor can be white labeled
ALWINE Value Proposition
Payer-Provider
6
Increased Sales
Increase in Sales: Adherence Improvement ~ 15% per patient
Sticky Sales: Automation of Reorder/ Refills ~
10% per patient
Market analysis: Drug Usage, Dosage, Combination Drugs and Market Share
Additional Opportunities
Customized targeted offers through mailers and in
app
-
offer on BP devices for patients taking blood pressure medicines ~ $200/patient/year
❖
Market Insights for business plans
Pharmacy/PB
12
Before Co-founding Alwine, Rajesh was a Technical Director at Broadcom. Overall, Rajesh has 25+ years of experience, primarily in the areas of embedded software and emerging technologies.
Sreeni has more than 25 years of experience in the Healthcare industry. Before Co-founding Alwine, Sreeni was a Strategy, R&D and Technology Executive at Siemens Healthcare. Sreeni holds an MS from the Indian Institute of Science and he has also completed the Program for Leadership Development at Harvard Business School (HBS alumnus)
Tunir comes with more than 20 years of experience across countries in North America, Europe and Asia Pac in the areas of consulting and industry. Tunir primarily worked in the Healthcare and CPG industry sectors. He holds an MBA from the Kellogg School of Management at Northwestern University. Tunir is Partner and Chief Strategy Officer of Alwine.
ADVISORS
Dr. Jim Williams Advisor
CEO Molecular Imaging
Nitin Gupta Advisor
CFO Molecular Imaging
Dr. Mohanbir Sawhney Advisor
McCormick Tribune Professor of Technology
Dr. Mohammed Najeeb Osman Advisor
Medical Director Univ Hospitals of Cleveland
Dr Sugata Das
Advisor
Cardiologist, Post Doctoral Fellow from the UofM
ALWINE Core Team
MANAGEMENT
13
Target Market and Patient Care Improvement Opportunity
42%
34%
27%
22%
21%
17%
17%
16%
12%
I-forgot
Ran out
Away from home
Unmonitored medication intake
Had side effects
Trying to save money
Rx wasn't working
Didn't think Rx was needed
Didn't like taking it
Adult children caring for elderly parents
(including privately employed caregivers for elderly care)
Spouse caring for a cognitively declining partner
Assisted / supported living communities
50% improvement in adherence by addressing key barriers!
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ALWINE Current Status
ALWINE sensor ready: Initial use test is completed with 20 soft molded sensors by a very selective user group for 12 weeks. Next round of controlled use test with 100 sensors is planned to be in the next couple of months with a much larger group.
Mobile Android app is ready and available at play-store
Adherence data on Google cloud (developed on Firebase
platform)
ALWINE Insights: Basic insights and reports available
Data security and privacy standards to ensure HIPPA compliance
Utility patents granted
FDA approval not needed as device is Class 1 with 510(K) and GMP exemption
Team
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