Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplac

Running head: PRODUCT/AUDIENCE MATCH STRATEGY

Kevin Rodriguez

Panther ID: 5599868

International Business Major

Product/Audience Match Strategy

PRODUCT/AUDIENCE MATCH STRATEGY 2

Introduction

The objective of the product/audience match strategy is to meet the expectations of the

audience effectively. The strategy involves target audience identification and understanding of

their expectations. Product/audience match strategy, therefore, will enable me to clinch important

positions in sales and marketing.

Product/Audience Match Analysis

1. List of Current Audiences i. Friends in Facebook Groups

ii. Classmates iii. My workmates in the sales and marketing department of McDonald’s iv. Customers v. The Chief Executive Officers at Google and Apple known as Sundar Pichai and

Tim Cook, respectively

vi. Professors involved in my Bachelor of Business Administration in Marketing training

vii. My mentor, Chris Kempczinski (the current CEO of McDonald’s corporation) viii. My friends in the community

2. Importance of Current Audiences

No. Name Significance

1 Friends in Facebook

Groups

I regard Facebook friends as significantly essential to my career

in marketing. I consider them as potential employers constantly

searching for applicants to fill available positions in their

companies. After reviewing profiles of potential employers in the

Facebook groups, I have realized that they have serious interest

in nurturing professional development, are team players, and

have long term goals.

2 Classmates I regard interaction with my classmates as more relaxed and

casual. Interacting with classmates has enabled use to share

ideas, improvement communication skills, and prepare for

interviews.

3 My workmates The globalized workplace environment is currently very

competitive. Marketing myself acts as an effective strategy for

overcoming the competition. Interaction with my colleagues in

workplace teams promotes sharing of skills like teamwork,

innovation, and communication skills. The workplace interaction

has enabled me to align my activities with organizational goals.

4 Customers I understand that it is also important to market myself to the

buyers to win their trust and confidence. Effective marketing of

my skills and experience to the buyers enable me to maximize

sales. The strategy enables me to plan and close sales quickly.

5 The Chief Executive

Officers at Google and

I understand that the chief executive officers of Google and

Apple look for innovative, focused, and dedicated job candidates

PRODUCT/AUDIENCE MATCH STRATEGY 3

Apple for recruitment. Getting a change to interact with the CEO of

Apple or Google will enable me to develop leadership,

innovation, and collaboration skills.

6 Professors Good job positions require individuals to excel in academics and

acquire transferrable skills. I have involved professors in

preparing myself for 21st Century workplace. Notably, my

professors are sociable, supportive and well versed with the

dynamics of globalized workplaces.

7 My mentor My mentor Chris Kempczinski, who is the current CEO of

McDonald’s corporation. Demonstrating my skills to the CEO

enables him to gauge the level of my communication,

collaboration and leadership skills.

8 My friends in the

community

I also regard my friends at the community level as essential to

my career in marketing. I consider them as potential employers

constantly searching for applicants to fill available positions in

their companies. A face-to-face interaction with my friends has

also enabled me to gain communication and interpersonal skills.

3. What Current Audiences Want

No. Name Skills required from me

1 Friends in Facebook

Groups

Innovation, open communication, interdependence (Hodge &

Lear, 2011).

2 Classmates Collaboration skills and open communication skills

3 My workmates Collaboration skills and accountability

4 Customers Open communication, flexibility and interpersonal skills

5 The Chief Executive

Officers at Google

and Apple

Innovation, open communication skills, and collaboration

6 Professors Open communication skills and flexibility

7 My mentor Flexibility and innovation

8 My friends in the

community

Open communication, interdependence and interpersonal skills

4. List of Prospective Audiences i. Real estate companies

ii. Potential employers in globally leading technology companies like Google and Apple

iii. Suppliers 5. Importance of Prospective Audiences.

No. Name Significance

1 Real estate

companies

I plan to venture in the real estate marketing business in the

future. I plan to specifically demonstrate my abilities in

maximizing the welfare of customers. I intend to make real

PRODUCT/AUDIENCE MATCH STRATEGY 4

estate companies comfortable to assign their homes to me for

quick sales. I want to assure them that I will be trustworthy and

honest regarding provision of information to clients.

2 Potential employers My objective is to impress my potential employers by giving

them information about my skills, knowledge, and experience.

The potential employer I target to market myself to are Google

and Apple. Google and Apple are reputable for their support for

employees’ professional growth, motivation and job security.

3 Suppliers I understand that suppliers play a critical role in the success of

business organizations. Marketing myself to suppliers will make

them trust me with the quality assurance.

6. What Prospective Audiences Want

No. Name Skills required from me

1 Real estate

companies

Innovation and collaboration

2 Potential employers Innovation, open communication, and collaboration

3 Suppliers Innovation and interpersonal skills

7. Product/Audience Match

I understand that the globalization of the business environment and workplaces have created

specific skills demand from employees. Important skills demanded by successful organizations

from job candidates are academic excellence, collaboration skills, accountability, flexibility,

effective communication skills, and innovation. Firstly, I am currently planning to acquire a

bachelor’s degree in Business Administration (marketing major). Currently, I am on the process

of increasing the level of my transferable skills, including innovation, strategic planning,

problem-solving, and team building.

8. Changing Product, Me

I understand that the globalized market environment is changing rapidly in the 21st Century.

However, I understand that flexibility skill enables employees to handle the pressure of changes

in customer tastes and technology (Oviawe, Uwameiye & Uddin, 2017). My flexibility skill will

enable me to match between the eight current audiences and three prospective audiences listed

above. Communication, innovation, and collaboration skills are transferrable, which will enable

me to a better match between the 11 audiences.

Synthesis and Summary

I have understood from the product/audience match analysis that the individual marketing

process relies on the 4Ps, which includes product/service, price, place, and promotion. In this

case, I see myself as a product that is marketable to the 11 identified audiences. I also portray

myself as a worthwhile investment project (Goi, 2009). Mentioning about flexibility enables me

to assure audiences of the accessibility of my services. The promotion concept involves the

communication of my values to the audiences. I have understood that audiences demand

transferrable skills from employees, including Important skills demanded by successful

PRODUCT/AUDIENCE MATCH STRATEGY 5

organizations from job candidates are academic excellence, collaboration skills, accountability,

flexibility, effective communication skills, and innovation. I understand that increasing the level

of flexibility skills will increase the level of my competitiveness in the globalized market.

References

Goi, C. L. (2009). A review of marketing mix: 4Ps or more? International journal of marketing

studies, 1(1), 2.

Hodge, K. A., & Lear, J. L. (2011). Employment Skills for 21st Century Workplace: The Gap

Between Faculty and Student Perceptions. Journal of Career and Technical Education,

26(2), 28-41.

Oviawe, J. I., Uwameiye, R., & Uddin, P. S. (2017). Bridging skill gap to meet technical,

vocational education and training school-workplace collaboration in the 21st century.

International Journal of vocational education and training research, 3(1), 7-14.