Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplac

Running head: PERSONAL MARKERING STRATEGIES 1

Kevin Rodriguez

Panther ID: 5599868

International Business Major

Personal Marketing Strategy

PERSONAL MARKETING STRATEGIES 2

Personal Marketing Strategy

Introduction

Possessing technical abilities may not be sufficient in an environment that is increasingly

becoming competitive. Individuals must go out of their way and showcase to the world of their

targeted clients what they are capable of achieving. Since many professionals possess similar

technical competence, there is a need for each professional to demonstrate to the world why they

think they are able to stand out among their peers. That is the primary reason for personal

marketing. Thus, the primary role of personal marketing is to help individuals to help in

recognition of their skills and professional competence. Personal marketing is not about creating

an exaggeration of an individual's abilities and professional competence or even creating a fake

profile but making sure that one highlights the aspects of their professionalism that are more

important and relevant to their practice (Khedher, 2018). While there are many people who are

confident in their abilities and competence, it is notable that these abilities and competence are

not likely to be helpful to them in the event where they fail to make them know to the world.

Thus, with the adoption of proper strategies and techniques, individuals are able to make sure

that they are able to stand out in their areas of work.

Personal Branding goals

Personal branding does not happen in a vacuum. When an individual is carrying out

personal marketing, there are specific goals that they would like to achieve. In this line, the

branding strategies that an individual pursues are aimed at addressing specific goals. My first

branding goal is to create a reputation for being a professional who sets and adheres to the

highest standards of ethical behavior. In recent years, the world is becoming wary of the

degradation of ethical behavior among professionals. There are many professionals who are

blatantly disregarding ethical behavior, and that has led many people to lose confidence in

professionalism. Personally, my goal is to create a reputation for adherence to very high

standards of ethical behavior. The second goal of the branding strategy is to present my unique

skills and professional training. I would like the world to be aware of my excellent training in my

area of specialization. I am confident that I am properly trained and competent enough to

perform my professional responsibilities. Finally, my goal is to make sure that as many people

are informed of my existence and the manner in which my professionalism may be beneficial to

them in very many ways.

Specific Branding Objectives

Increase brand image and value

One of the specific objectives of my branding is to make sure that I increase the value of

my brand. The meaning of this is that I would like to see as many people as possible, making use

of my skills and finding value in them. Thus, there should be as many people as possible to find

value in my professional services.

Improve brand awareness

PERSONAL MARKETING STRATEGIES 3

Brand awareness is an important objective in my branding. There is a need to make sure

that this brand is known to as many people as possible. The intention is not to just make the

brand known but to make sure that my unique qualities and features are known to as many

people as possible. It is notable that the target market not only knows about the brand but also

finds value in the brand. I intend to make my professionalism and skills the first consideration

for those who may be interested in services in my field of practice.

Guaranteeing quality

I would like to create a brand that is recognized in the industry for the provision of

services that promise very high quality. While there are brands that are interested in delivering

services for financial gains, my aim is to make sure that my brand is recognized as one that

guarantees the highest levels of quality.

Enhance brand loyalty

Brand loyalty plays an important role in making sure that there is a growth in the brand.

There is no brand that is interested in stagnation. It is in the interest of each brand to make sure

that there is growth in the number of customers and market share.

Brand engagement

The branding is aimed at making sure that there is an engagement between the clients and

the brand. Brand interactions involve things such as the number and frequency of people looking

at my websites and even engaging with me on social media platforms. In modern communication

systems, it is desirable for professionals to engage with their clients on social media. The levels

of interactions on the platforms are capable of allowing individuals to determine whether or not

his services are yielding value.

Strategies/Tactics

Branding strategies or tactics refer to the approaches and mechanisms that may be used by

individuals to aid in promoting their brands. The following is a discussion of some of the

strategies that I may use to develop and promote my brand;

• Choose the target audience; the foundation of any successful brand lies in the accurate selection of the target audience. It is desired for individuals to make sure that they

develop the most suitable strategies that will be tailored to meet the unique demands of

the target audience.

• Optimize the personal website; websites play an important role in personal marketing. Websites should contain sufficient information so that all the persons who visit it have

adequate information on the brand.

• Build a community; it is said that “A strong personal brand is one that has a high level of impact, which then leads to influence amongst the people who follow you” (Basu, 2018).

The meaning of this is that as many people as possible will follow a brand in the event

where the correct strategies are applied to attract or make the brand appealing to them.

PERSONAL MARKETING STRATEGIES 4

Conclusion

The primary role of personal marketing is to help individuals to help in recognition of their

skills and professional competence. Since there are many professionals who possess similar

technical competence, there is a need for each professional to demonstrate to the world why they

think they are able to stand out among their peers. My primary branding goal is to create a

reputation for being a professional who sets and adheres to the highest standards of ethical

behavior. Besides the goals, there are also specific objectives that I would like to achieve. This

paper has addressed some of the ways through which I would obtain the objectives.

PERSONAL MARKETING STRATEGIES 5

References

Basu, T. (2018). How to Build a Personal Brand (Complete Guide to Personal Branding).

Retrieved from https://www.thinkific.com/blog/personal-branding-guide/

Khedher, M. (2014). Personal branding phenomenon. International journal of information,

business, and management, 6(2), 29.