NOTE:Please use the references attached to this request.Same rules as last time, you can put the name of the page in parenthesis. I will make up the reference page. This report should be 5 only pages, not including cover page and reference page. Please us
Michelle_Michy
20200531184538steps_for_project_5.docxStep 8: Review the International Expansion Case
URGENT MESSAGE (Special Assignment)
From: Janet Yoon, CEO, Colossal Corporation
To: International Task Force
Team,
I know it’s been a while since I checked in, but I’ve appreciated all of your dedication and progress in these cases. Since you’ve successfully addressed so many complex issues, I’d now like you to weigh in on the International Expansion case file . This final case involves issues arising from NBD’s recent international expansion into Asia.
To answer these questions, you may need to review cross-cultural ethical business decision making (specifically focus on the "Cultural Theory in Global Business" resources), and country cultural differences , and will need to do some additional research on the internet and in the library to fully answer my questions.
I am confident you will produce great work here. Great teams do great things.
Janet
International Expansion Case
Colossal Corporation maintains a subsidiary in Serafini, a small country in Eastern Europe. This subsidiary is incorporated in the state of Delaware as New Brand Design, Inc. (NBD), a company that designs, brands, and manufactures innovative electronic products and markets and distributes them for resale across the globe. NBD has been admitted to conduct business in Serafini.
NBD recently expanded its operations beyond Serafini and into Western Asia. It has attained all government permits and successfully opened a new facility in Asia. The CEO of Colossal Corporation, Janet Yoon, is worried about certain reports concerning NBD’s expansion into Asia. The CEO has submitted the following issues to the international task force and requires solutions immediately:
1. The local employees in Asia seem to spend considerable time chatting with each other instead of getting right to work in the morning. Not only that, but when meetings are scheduled it seems that everyone is late, sometimes significantly late.
2. In filling a recent vacancy in the new Asian facility, the local who headed the hiring committee insisted on hiring his uncle. The uncle appears to be qualified, but the CEO is worried about nepotism and whether that creates ethical issues for the company.
3. The various suppliers in Asia with whom NBD has supply contracts for the components that NBD uses in its manufacturing do not always honor the specific terms of the contracts that NBD has entered into with them. Particularly where market prices have shifted significantly, they insist that the contracts represent a partnership and that each partner should help protect the other from losing money on the deal. They say that the relationship is more important than the contract terms.
4. Four weeks ago, NBD’s Asian facility introduced an employee incentive plan with annual awards for outstanding individual performance by employees. Employees were encouraged to nominate a deserving colleague, or they could nominate themselves. So far there have been no nominations. The CEO, Janet Yoon, wants to know what’s wrong and whether the incentive plan should be scrapped.
Yoon would like the international task force to research and provide an analysis of the issues and recommendations on how to approach them.
Cross-Cultural Ethical Business Decision Making
Management in the global arena involves addressing unique and difficult issues of culture and morality. Although general ethical frameworks may help you to assess management decisions in a cross-cultural context, there are unique questions that arise in global settings. The resources below provide guidance for situations involving conflicting ethical norms and customs of different cultures within the business context.
How an organization addresses unique situations involving ethics and customs will impact its success in the global arena. The first subtopic examines the role of ethical theory in global business. The second subtopic examines the role of cultural theory in global business.
Step 9: Prepare Your International Expansion Report
Using your outline and research notes write a report for the CEO. Be sure to meet the following requirements:
· Include APA-formatted in-text citations and an APA-formatted reference list (do not format the body of the report using APA style, just the reference list). See references and citations for details.
· Include a specific recommendation on what action, if any, the CEO should take based on your analysis and conclusions.
· Support your conclusion with references to cultural norms, strategy, and ethical theory and principles.
· The report should be no more than five pages (double spaced, 12-point font; the reference list does not count towards page limit).
· Title your file using this protocol: teamName_InternationalExpansion_date.docx.
