Analyze the concept of brand assessment as a determinant for brand value. Evaluate the brand value process, and share your thoughts regarding evaluating brand through valuation.

COM 655 Journal Guidelines and Rubric

Overview: Journal activities are private. Only the instructor can view and comment on your assignments.

Approach these activities as (a) an opportunity to reflect upon and apply what you learn each week based on the assigned readings, discussions, and activities, and (b) an opportunity to share your knowledge and expertise based on your educational and professional experiences in the past. As a successful professional, you will need good reflective and writing skills. Journal activities offer you the opportunity to further develop these skills. Guidelines for Submission: Submit the assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Brand Theory Journal assignment clearly examines the theories and ideas behind brand theory

Journal assignment mostly examines the theories and ideas behind brand theory

Journal assignment attempts to examine the theories and ideas behind brand theory

Journal assignment does not examine the theories and ideas behind brand theory

25

Resources/ Brand Concepts

Journal assignment utilizes relevant module resources to connect brand concepts

Journal assignment utilizes mostly relevant module resources to connect brand concepts

Journal assignment attempts to utilize relevant module resources to connect brand concepts

Journal assignment does not utilize relevant module resources to connect brand concepts

25

Voice Journal assignment is written in a consistent communication style that is evident throughout

Journal assignment is written in a communication style that generally uses a consistent voice

Journal assignment is written in a communication style that is not consistent throughout and is difficult to identify

Journal assignment does not show evidence of appropriate communication style

25

Writing Journal assignment is free of errors in organization and grammar

Journal assignment is mostly free of errors of organization and grammar; errors are marginal and rarely interrupt the flow

Journal assignment contains errors of organization and grammar but these are limited enough so that assignment can be understood

Journal assignment contains errors of organization and grammar making the assignment difficult to understand

25

Total 100%