Amazon.com, Inc., is an American multinational technology company based in Seattle, with 750,000 employees. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, al

ITIS 102/ITIS103

Fundamentals of Information Systems

Case Study

10 Marks

(Individual)

Amazon.com, Inc., is an American multinational technology company based in Seattle, with 750,000 employees. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered one of the Big Four tech companies, along with Google, Apple, and Microsoft.

Amazon is known for its disruption of well-established industries through technological innovation and mass scale. It is the world's largest online marketplace, AI assistant provider, and cloud computing platform as measured by revenue and market capitalization. Amazon is the largest Internet company by revenue in the world. It is the second largest private employer in the United States and one of the world's most valuable companies.

Q1. Evaluate the impact of Amazon using Porter’s Competitive forces Model. (5 Marks)

Q2. What makes Amazon disruptive technology company? Explain three reasons (3 Marks)

Q3. Justify why Amazon become successful. Explain three reasons (2 Marks)