Examine each company's website to determine what segmentation strategy the firm uses.

20200430205247market_segmentation_and_buyer_behavior_presentation_grading_guide1.doc

Market Segmentation and Buyer Behavior Presentation Grading Guide

MKT/544 Version 2

Individual Assignment: Market Segmentation and Buyer Behavior Presentation

This assignment helps students understand buyer behavior and how it ties into market segments.

*Content*	Met	Partially Met	Not Met	Comments:
The student describes the consumer trends that are influencing purchasing patterns
The student provides an overview of the different consumer groups (market segments).
The student chooses two companies from the provided list and examines each company’s website to determine what segmentation strategy the firm uses.
The student answers who the intended target market for the website is.
The student answers what communications objectives they think the company is trying to accomplish.
The student answers what product-positioning strategy is being used.
The presentation is 12 to 15 slides in length with speaker notes, and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
		*Total Available*	*Total Earned*
		70	#/70

*Presentation Guidelines*	Met	Partially Met	Not Met	Comments:
The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference page.
The presentation includes an introduction and conclusion that preview and review major points..
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically..
Rules of grammar and usage are followed including spelling and punctuation.
		*Total Available*	*Total Earned*
		30	#/30

Assignment Total

100

#/100

Additional comments: