No format being followed and using enters just to increase the number of pages while writing with grammatical mistakes

Essay

Over the entire course, students were equipped to learn business. The last two chapters deal with the marketing concepts of Product, Price, Place, and Promotion. The details in the essay should be drawn from the slides uploaded for you. In this assessment task, students are required to demonstrate not only their understandings about the marketing concepts but also their considerations of the implications for the business and their current/future role of marketing in business. Students should provide their thoughts, feelings, responses, reactions, opinions and ideas on the four P’s of marketing. You may also use sources of some scholarly articles to support your argument.

This assessment task will be marked out of 100 and is worth 10% of your total mark for the MGT 131 course. For information on how this task will be assessed, please refer to the attached Marking Rubric.

Outline and word count of the Report

Introduction 80 – 100 words

Introduce the topic with relevance to the current marketing scenario. Like how in the current situations corporate sector can best play the marketing tactics.

Discussion 300 – 400 words

Discuss in detail the techniques used by different corporations for promoting their sales. You may also refer to other journal articles. You can sub-divide the section intro four parts for better presentation.

Conclusions 80 – 100 words

Here you have to sum up your findings in the light of the discussion that you have made in the above section. Please make sure that there should be a clear link in your introduction and conclusions.

Formatting

Please follow the following link for understanding the format to be followed

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_headings_and_seriation.html

Due Date

The assignment is due by Thursday 4th May. Students are required to upload their assignment as a Word doc or PDF on Black Board before or latest by the due date.

DO NOT COPY PASTE FROM SLIDES PROVIDED TO YOU

Marking Rubric

Trait	Unacceptable 10	Acceptable 16	Exemplary 20	Score
Introduction	Having a vague idea of what the topic is all about and failing in addressing the objectives of marketing	Introduced the topic but failed to develop a detailed linkage in introduction and conclusions	Clearly introduced what you have done in the entire project with a clear linkage between introduction and conclusions	20
Discussion	Unacceptable 25	Acceptable 40	Exemplary 50	Score
	No headings and having a vague discussion about marketing	Divided into headings but missing the core contents as mentioned in the slides	Clearly identified, discussed, and divided into headings and coved the topic properly.	50
Conclusions	Unacceptable 10	Acceptable 16	Exemplary 20	Score
	Concluding the topic in a vague manner without any kind of linkage and without and flow of writing	Properly concluding the topic but failing in linking the conclusion with introduction section	Properly concluding the topic and linking the conclusion with the objectives mentioned in the introduction section	20
Formatting, Reference, arrangement, and language	Unacceptable 5	Acceptable 8	Exemplary 10	Score
	No format being followed and using enters just to increase the number of pages while writing with grammatical mistakes	Properly using APA headings while writing in proper English with proper flow of writing but developing report without citations	Properly using APA headings and giving proper citation, while writing in proper English with proper flow of writing	10
				100

10%

Good Luck