i have posted the prompt of the paper, and an example of the assignment. follow the instruction carefully.

Marketing Strategy during the Covid-19 Pandemic

Take Home Portion of Final Exam for MAR 499 (20%)

Directions : Part 1 is for you to complete. I have written some sample answers to give you an idea of what to do, but I want your own evaluation and opinions. You can pick an email or other communication that you think is interesting – good or bad! It is best to choose something from a company you are familiar with so you can contrast how they have changed their strategy because of the pandemic.

Part 2 is for someone else to complete. Show them the communication you just analyzed. Show only the email or screenshot, not your analysis. You can have someone in your household complete Part 2 or you can text/Facetime/email with a friend or relative. No need to violate social distancing rules!

Once both parts are complete, upload on Blackboard in Assignments. DUE Tuesday, MAY 5th.

Your name_________________

Your age ____________________

Your gender ________________

Part 1

Choose an email (or series of emails or other communications) that you have received from a company that has communicated with you about doing business during the pandemic. Or take a look at a company website for their communications about the Covid-19 (also referred to as the coronavirus) pandemic.

What is the name of the company?______________________

1. Do you follow this company via social media? Specify (e.g., Facebook, Instagram, email, etc.)

2. What is the website for the company? Be sure to provide the link to the website of the company.

3. What do they sell and what industry are they in? Describe the products/services that the company sells and provide a screenshot of their recent communication with you.

4. Since the pandemic, how has the business shifted its focus?

5. Are they satisfying different or additional needs? How are they doing this? What is similar or different now?

6. Do you think the organization is doing a good job? Why or why not?

7. Do you think this is a market opportunity for the company now or once the pandemic ends? Is there anything you would recommend to the company? Here, you need to think creatively!

8. What are your personal feelings about this company and their actions during this time? Why? Is this different than how you thought about them before the pandemic? Explain

Marketing Strategy during the Covid-19 Pandemic

Part 2

Now see how someone else thinks about the communication you analyzed in part 1. Ask someone else in your household to look at the communication (or screenshot) and have them answer the questions below. Do NOT show them your analysis – you want their opinion.

1. What is your age? __________

2. What is your gender? _________

3. Please describe the email you have just seen in your own words:

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

________________________________________________________________________________

4. Below you will find three pairs of adjectives. Indicate how well one or the other adjective in each pair describes how you perceived the email for the brand you just viewed. (Please circle or bold your responses.)

Good 1 2 3 4 5 6 7 Bad

Pleasant 1 2 3 4 5 6 7 Unpleasant

Favorable 1 2 3 4 5 6 7 Unfavorable