This is our Code of Conduct and a brief about it and the Core Values

PANDA CODE OF CONDUCT BRIEF

Subject

Panda Code of Conduct

Prepared by

Culture & Corporate Communications

Target Audience

Panda Employees

Date

October 31, 2019

OVERVIEW

· Panda Retail Company (PRC) is a Saudi grocery retail company & a Subsidiary of Savola Group

· It’s one of the largest Saudi joint-stock companies that operates across the Kingdome of Saudi Arabia with over than 207 stores in multi formats (hypermarkets and supermarkets).

· Around 300 private lable SKUs in FMCG Food & Non-Food

Our purpose

Partnering with our communities for a better life

Our VALUES

Ownership

We believe passion is the fuel of excellence

Customer Excellence

We believe that a happy customer is the best way to win

Teamwork

We believe that everyone contributes to the worth of others

Integrity

We believe in winning with integrity

Agility

We believe in agility to drive

OBJECTIVES

· To promote & communicate the new code of conduct to all Panda employees

· Maintain a standard of conduct that is acceptable to the company, its vendors, customers and other employees.

· Provide employees with outlines and guidelines of how they should behave & react

· Engage with all employees and make them believe in the codes (part of everyone’s everyday’ s life)

· Create ambassadors & believers (employee’s buys in), explain why & how this will affect them at work & personal life)

· Demonstrate the meanings of the codes in a very simple & attractive way (interesting storyteller, visuals, scenarios). We know that the criteria & meanings are different from one to another based on their background & job profile

· Guidance for handling issues like corruption, fraud, harassment, and conflict of interest

· Creating a workplace on a workplace free of unethical practices (Focus on the behavioral & ethical parts)

CHALLENGES

Total number of employees = 18,381 in:

HQ & Support offices: 2,264 employees (12%) only work in the HQ & the regional Support offices Stores: - 14,189 employees (77%) work in the stores (Hypermarkets & Supermarkets)

· 13,637 from the stores’ employees are in associate level (cashiers, securities, baggers, stockers), mostly not highly educated (high school or below)

· 552 employees in the stores are supervisors, heads of sections, assistant managers and managers

1,555 employee work in the distribution centers

· Around 275 Saudis with disabilities work in our stores

Diversity: huge in terms of gender, nationalities, languages, background, education level, cultures, norms & traditions

Levels: starting from associate level (Cashiers, securities, drivers, stockers, baggers) to VP’s & Executive level

Nationalities: 27% of the employees are Saudis, the others are:

Bangladeshi, Eritrean, Ethiopian, Indian, Indonesian, Kenyans, Mauritanian, Nepali, Nigerian, Filipino, Pakistani, Somali, Sri Lankan, Egyptian, Sudanese, Moroccans, Yemeni, Syrian, Lebanese, Jordanians, British, Canadian, Burkina Faso, Cameron, Chadian, Turkish, Mali, Chinese, Malaysian, Romanian, Bahrain, Oman, French

Reach & spread over different locations:

· The Head Office in Jeddah

· Support offices/ branches in 6 regions

· Distribution Centers (1 in each region)

· 207 stores across 40 city across Kingdom

· 75 compounds around the Kingdom (for the employees working in the stores and distribution centers)

Tools

-No integrated communication system & to connect & communicate with all employees at once (store, HO, Compounds)

-Stores associate levels doesn’t have emails (only the store supervisor & manager)

-At each store, we have offices at the back area for the supervisors & managers only, however we have a

canteen/cafeteria that’s accessible & utilized by all employees during their breaks & prayer times

· we are planning to add screens at each canteen/ cafeteria to display some corporate materials & communication messages

· we are planning to develop a mobile application & digital communication tools

· we can communicate with employees at their compounds by displaying some materials in the screens or even distributing some collaterals/ flyers

DELIVERABLES

· Creative concepts, theme, name, logo, slogan

· Code of conduct Manual/ booklet design (Soft & Hard copy)

· Copyright of Code of conduct policy/ Manual Arabic

· Communication strategy & plan with calendar of activities (teaser, reveller, understanding & awareness phase, then engagement/Employee buys-in phase)

· Mediums & tools to reach & engage with all 18,381 employees across the Kingdom (HO, Stores, DCs), intranet, posters, flyers, infographics, videos, event, store activations, office branding, screen materials)

· Monthly focused themes and communication plan for each value/ Behaviour aspect we will focus on with certain initiatives, activation & engagement ideas customized for each theme/ including role- plays & scenarios and materials

· Ceremony/ Event concept, engagement & activation ideas, branding materials to create buzz & employees buy-in (why, how)?

· Endorsement/ Message by the CEO to all members (video & static) for launching the project

· E-agreement/ signature mechanism on the new code of conduct to be signed by all employees

· All communication deliverables should be bilingual (Arabic & English)

Attachments

Code of Conduct policy (English Version)